Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Airbnb Create Agency: R/GA San Francisco / San Francisco Client: Airbnb Category: User Experience Design - Web / Utility
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Spell Up Agency: Google Creative Lab / London Client: Google Category: User Experience Design - Web / Interface Design Craft
Virgin America - Responsive Website Redesign Agency: Work & Co / Brooklyn Client: Virgin America Category: User Experience Design - Web / Interface Design Craft
The redesign of latimes.com Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / User Experience
The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: User Experience Design - Web / User Experience
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: User Experience Design - Web / User Experience
Design By What Matters Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: User Experience Design - Web / User Experience

2015 UX / UI Merit Award

R/GA San Francisco / San Francisco

Airbnb

Airbnb Create

User Experience Design - Web / Utility

150980A

2015 UX / UI Merit Award

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / Interface Design Craft

150341A

2015 UX / UI Merit Award

Google Creative Lab / London

Google

Spell Up

User Experience Design - Web / Interface Design Craft

150463A

2015 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America - Responsive Website Redesign

User Experience Design - Web / Interface Design Craft

151213A

2015 UX / UI Merit Award

Code and Theory / New York

Los Angeles Times

The redesign of latimes.com

User Experience Design - Web / User Experience

150233A

2015 UX / UI Merit Award

DDB Group GmbH / Düsseldorf

BIC

The Universal Typeface

User Experience Design - Web / User Experience

150272A

2015 UX / UI Merit Award

Hello Monday / Aarhus C

j.viewz

The DNA Project

User Experience Design - Web / User Experience

150518A

2015 UX / UI Merit Award

The Martin Agency / Richmond

Benjamin Moore

Design By What Matters

User Experience Design - Web / User Experience

151133A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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