The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing
Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
AT&T Stadium Experience
Agency: Obscura Digital / San Francisco, CA
Client: AT&T Category: Architecture / Built
Times Square 4K Screen Launch
Agency: Second Story, part of SapientNitro / New York
Client: Vornado Realty Trust Category: Architecture / Built
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: Architecture / Built
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis
Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiences / Indoor Spaces
Bynd Artisan Brochure
Agency: &Larry / Singapore
Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar
Agency: Leo Burnett, Toronto / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July Category: Craft / Animation
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy Category: Craft / Animation
Coffee Shot Sleepy Announcers
Agency: BBR Saatchi & Saatchi, Israel / Ramat Gan
Client: Elite Coffee (Strauss Group) Category: Radio / Consumer - Campaign
Patience
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Radio / Consumer - Campaign
Fire Brigade Bockhorst
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Campaign
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub Category: Outdoor / Outdoor Installations & Ambient - Campaign
Real Suicide Notes: William
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Curve
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tree
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Balloons
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Claws
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Southampton
Agency: adamandeveDDB / London
Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Catapult
Agency: Alma / Miami
Client: Rosetta Stone Category: Newspaper / Full Page or Spread - Campaign
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Campaign
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Newspaper / Full Page or Spread - Campaign
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER Category: Newspaper / Full Page or Spread - Campaign
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Websites / Publications & Media
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Websites / Publications & Media
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Websites / Publications & Media
The Fading News
Agency: TBWA\ISTANBUL / Istanbul
Client: Radikal Category: Websites / Publications & Media
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Brand Transformation / Single
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Outdoor / Outdoor - Campaign
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Intellectual Property Merit Award
Agency:
Dentsu Indonesia / Jakarta
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150332A
Award:
2015 Intellectual Property Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150882A
Award:
2015 Responsive Environments Merit Award
Agency:
JWT Canada / Toronto
Client:
Toronto PFLAG
Title:
Raise The Pride
Category:
Architecture / Built
Annual ID:
150580A
Award:
2015 Responsive Environments Merit Award
Agency:
Obscura Digital / San Francisco, CA
Client:
AT&T
Title:
AT&T Stadium Experience
Category:
Architecture / Built
Annual ID:
150824A
Award:
2015 Responsive Environments Merit Award
Agency:
Second Story, part of SapientNitro / New York
Client:
Vornado Realty Trust
Title:
Times Square 4K Screen Launch
Category:
Architecture / Built
Annual ID:
151029A
Award:
2015 Responsive Environments Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Architecture / Built
Annual ID:
151132A
Award:
2015 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Annual ID:
150081A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Annual ID:
150324A
Award:
2015 Design Merit Award
Agency:
LEO BURNETT FRANCE / Saint-Denis
Client:
Noemi
Title:
The Eyes of a Child
Category:
Experiences / Indoor Spaces
Annual ID:
150633A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Annual ID:
150879A
Award:
2015 Design Merit Award
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Experiences / Indoor Spaces
Annual ID:
150964A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Annual ID:
151080A
Award:
2015 Design Merit Award
Agency:
&Larry / Singapore
Client:
Bynd Artisan
Title:
Bynd Artisan Brochure
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150001A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150687A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150275A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150371A
Award:
2015 Branded Entertainment Merit Award
Agency:
72andSunny / Playa Vista
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Annual ID:
150017A
Award:
2015 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / sydney
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Annual ID:
150224A
Award:
2015 Branded Entertainment Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Annual ID:
151159A
Award:
2015 Radio Merit Award
Agency:
BBR Saatchi & Saatchi, Israel / Ramat Gan
Client:
Elite Coffee (Strauss Group)
Title:
Coffee Shot Sleepy Announcers
Category:
Radio / Consumer - Campaign
Annual ID:
150193A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Patience
Category:
Radio / Consumer - Campaign
Annual ID:
150844A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst
Category:
Radio / Consumer - Campaign
Annual ID:
151031A
Award:
2015 Radio Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Mandroid
Category:
Radio / Consumer - Campaign
Annual ID:
151195A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151134A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151135A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Group Switzerland / Zurich
Client:
Teleclub
Title:
No interruptions
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151228A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes: William
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150654A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Curve
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150656A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tree
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150657A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150658A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Balloons
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150744A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Claws
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150746A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150028A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Rosetta Stone
Title:
Catapult
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150050A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150113A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150139A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150160A
Award:
2015 Print & Outdoor Merit Award
Agency:
Prolam Y&R / Chile
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150923A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151230A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151232A
Award:
2015 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Annual ID:
150187A
Award:
2015 Interactive Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Websites / Publications & Media
Annual ID:
150201A
Award:
2015 Interactive Merit Award
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Websites / Publications & Media
Annual ID:
150794A
Award:
2015 Interactive Merit Award
Agency:
TBWA\ISTANBUL / Istanbul
Client:
Radikal
Title:
The Fading News
Category:
Websites / Publications & Media
Annual ID:
151086A
Award:
2015 Cross-Platform Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Annual ID:
150339A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bünchen- Will Beats Noise
Category:
Brand Transformation / Single
Annual ID:
150382A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Brand Transformation / Single
Annual ID:
150717A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Annual ID:
150162A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150300A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150748A
