The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
#UNLEARN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Thats No Joke Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Dad Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Radio / Public Service - Single
Messenger Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
The Talk Agency: Saatchi & Saatchi / New York Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
Matilda Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Print Craft / Writing - Single Only
Take the Final Bow Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Ready to Fly Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Bronze Pencil

Grid Worldwide Branding and Design / Johannesburg

ANTI-EST.

#UNLEARN

Collateral Design / Posters - Series

150480A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

150763A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Radio Bronze Pencil

Juniper Park / Toronto

YWCA

Thats No Joke

Radio / Public Service - Single

150566A

2015 Radio Silver Pencil

Leo Burnett / SYDNEY

Samsung

Dad

Radio / Public Service - Single

150603A

2015 Radio Silver Pencil

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Radio / Public Service - Single

151024A

2015 Film Bronze Pencil

lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec

Société de l'assurance automobile du Québec

Messenger

Public Service - Video / Television - Single

150697A

2015 Film Silver Pencil

Saatchi & Saatchi / New York

The Brotherhood Sister Sol

The Talk

Public Service - Video / Television - Single

151009A

2015 Print & Outdoor Silver Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Matilda

Print Craft / Writing - Single Only

150118A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

Take the Final Bow

Print Craft / Writing - Single Only

150872A

2015 UX / UI Bronze Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / Utility

150337A

2015 UX / UI Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

User Experience Design - Web / Utility

150534A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

150315A

2015 Print & Outdoor Bronze Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Collateral - Single

150610A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Bronze Pencil

BBDO New York / New York

Foot Locker

Ready to Fly

Consumer Television / 60 Second - Single

150132A

2015 Film Bronze Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Consumer Television / 60 Second - Single

150366A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Social Media Silver Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

150456A

2015 Social Media Bronze Pencil

Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Social Media / Best Integrated Campaign Led by Social

150692A

2015 Social Media Bronze Pencil

The Branching / Richmond

Foo Fighters RVA

Foo Fighters RVA

Social Media / Best Integrated Campaign Led by Social

151098A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Mobile Bronze Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bear

Other Digital Solutions

150355A

2015 Mobile Silver Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Other Digital Solutions

150723A

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Direct Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

150449A

2015 Direct Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

150576A

2015 Direct Bronze Pencil

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Direct Marketing / Dimensional Mailing

150677A

2015 Direct Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

151015A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Shark

Public Service - Print / Newspaper or Magazine - Single

150607A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Tiger

Public Service - Print / Newspaper or Magazine - Single

150608A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Print / Newspaper or Magazine - Single

150742A

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