The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Silent Agency: CAA Marketing / Los Angeles Client: Dolby Category: Craft / Animation
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Never Stop Discovering Agency: OgilvyOne / London Client: Land Rover Category: Craft / Editing
Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Design Bronze Pencil

beierarbeit / Bielefeld

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

150196A

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Direct Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

150449A

2015 Direct Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

150576A

2015 Direct Bronze Pencil

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Direct Marketing / Dimensional Mailing

150677A

2015 Direct Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

151015A

2015 Interactive Silver Pencil

MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York

Netflix

Spoil Yourself

Websites / Publications & Media

150801A

2015 Interactive Silver Pencil

WatsonDG / Los Angeles

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

151168A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / P.O.P. & In-Store - Single

150766A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

150108A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

2015 Branded Entertainment Silver Pencil

CAA Marketing / Los Angeles

Dolby

Silent

Craft / Animation

150211A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Outdoor / Digital / Electronic

150063A

2015 Print & Outdoor Silver Pencil

Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Digital / Electronic

150981A

2015 Print & Outdoor Gold Pencil

SID LEE / Montréal

Réno-Dépôt

Sky Swatches

Outdoor / Digital / Electronic

151041A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Collateral - Campaign

150606A

2015 Mobile Bronze Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bear

Other Digital Solutions

150355A

2015 Mobile Silver Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Other Digital Solutions

150723A

2015 Print & Outdoor Silver Pencil

DDB Group / Berlin

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

150265A

2015 Print & Outdoor Bronze Pencil

Geometry Global / Hong Kong

Hamleys

Van Gogh

Magazine / Full Page or Spread - Single

150439A

2015 Film Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Online Films & Video / Long Form - Single

150056A

2015 Film Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Online Films & Video / Long Form - Single

150389A

2015 Film Bronze Pencil

Heat / San Francisco

Electronic Arts

Madden Season

Online Films & Video / Long Form - Single

150512A

2015 Film Silver Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online Films & Video / Long Form - Single

151124A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 Branded Entertainment Bronze Pencil

OgilvyOne / London

Land Rover

Never Stop Discovering

Craft / Editing

150910A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Shoe

Newspaper / Small Space Print - Single

150023A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Newspaper / Small Space Print - Single

150764A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Product Design / Single or Series

150934A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

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