The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
FARCRY/WHAT ARE YOU MADE OF
Agency: Grey / Paris
Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start
Agency: SMFB / Oslo + MediaMonks / Hilversum
Client: IKEA Category: Interactive Advertising / Interactive Video
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Xperia Football Cancellation
Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it
Agency: DDB Brussels / Brussels
Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden
Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners
Agency: Grey Group / Singapore
Client: British Council Singapore Category: Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Agency:
Grey / Paris
Client:
UBISOFT
Title:
FARCRY/WHAT ARE YOU MADE OF
Category:
Interactive Advertising / Interactive Video
Annual ID:
150465A
Award:
2015 Interactive Merit Award
Agency:
SMFB / Oslo + MediaMonks / Hilversum
Client:
IKEA
Title:
Where Good Days Start
Category:
Interactive Advertising / Interactive Video
Annual ID:
151051A
Award:
2015 Interactive Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
RED NOSES Clowndoctors
Title:
Red Noses. Red Button.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150303A
Award:
2015 Interactive Merit Award
Agency:
Heat / San Francisco + Grow / Norfolk
Client:
Electronic Arts & Google
Title:
Giferator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150515A
Award:
2015 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150718A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
SingTel
Title:
Movie Emoji
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150866A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150899A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150013A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150016A
Award:
2015 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150144A
Award:
2015 Interactive Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150498A
Award:
2015 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150537A
Award:
2015 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151085A
Award:
2015 Interactive Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151177A
Award:
2015 Interactive Merit Award
Agency:
Hellocomputer / South Africa + FCB / South Africa
Client:
Social Feed
Title:
Social Feed
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150519A
Award:
2015 Interactive Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150636A
Award:
2015 Interactive Merit Award
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150902A
Award:
2015 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151001A
Award:
2015 Interactive Merit Award
Agency:
Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client:
Sony Mobile
Title:
Xperia Football Cancellation
Category:
Interactive Advertising / Banners
Annual ID:
150254A
Award:
2015 Interactive Merit Award
Agency:
DDB Brussels / Brussels
Client:
CEBAM
Title:
Don't google it
Category:
Interactive Advertising / Banners
Annual ID:
150259A
Award:
2015 Interactive Merit Award
Agency:
DigitasLBi Sweden / Sweden
Client:
Husqvarna
Title:
Calculate your lawn
Category:
Interactive Advertising / Banners
Annual ID:
150348A