The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
A Spacecraft for All
Agency: Google Creative Lab / New York
Client: Google Creative Lab Category: Interactive Craft / Animation / Motion Graphics
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Interactive Craft / Animation / Motion Graphics
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project
Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: FundaciĂł Arrels Category: Websites / Public Service / Non-Profit
FARCRY/WHAT ARE YOU MADE OF
Agency: Grey / Paris
Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start
Agency: SMFB / Oslo + MediaMonks / Hilversum
Client: IKEA Category: Interactive Advertising / Interactive Video
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Websites / Social Networks / Community
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Fuelcaster: The Gas Price Predictor, a service by Esurance
Agency: Deutsch / Los Angeles
Client: Esurance Category: Websites / Services
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Websites / Branded Games
Enemy Front
Agency: McCann Worldgroup Poland / Warsaw
Client: CI Games Category: Websites / Branded Games
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Xperia Football Cancellation
Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it
Agency: DDB Brussels / Brussels
Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden
Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners
Agency: Grey Group / Singapore
Client: British Council Singapore Category: Interactive Advertising / Banners
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Interactive Craft / Sound Design
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Dream+Reach: The first 50 Years of Bose
Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum
Client: Bose Category: Websites / Corporate Website
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris
Client: Google Category: Websites / Travel, Entertainment & Leisure
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Assassin's Creed Unity
Agency: SID LEE PARIS / PARIS
Client: UBISOFT EMEA Category: Websites / Travel, Entertainment & Leisure
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Automotive Products & Services
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Websites / Publications & Media
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Websites / Publications & Media
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Websites / Publications & Media
The Fading News
Agency: TBWA\ISTANBUL / Istanbul
Client: Radikal Category: Websites / Publications & Media
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Other Interactive Media - Single