The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fuelcaster: The Gas Price Predictor, a service by Esurance Agency: Deutsch / Los Angeles Client: Esurance Category: Websites / Services
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris Client: Google Category: Websites / Travel, Entertainment & Leisure
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Assassin's Creed Unity Agency: SID LEE PARIS / PARIS Client: UBISOFT EMEA Category: Websites / Travel, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Websites / Publications & Media
Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Websites / Publications & Media
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Websites / Publications & Media
The Fading News Agency: TBWA\ISTANBUL / Istanbul Client: Radikal Category: Websites / Publications & Media
Photos for Life - a charity photo stock Agency: Isobar Poland / Warsaw Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
FARCRY/WHAT ARE YOU MADE OF Agency: Grey / Paris Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start Agency: SMFB / Oslo + MediaMonks / Hilversum Client: IKEA Category: Interactive Advertising / Interactive Video
A Spacecraft for All Agency: Google Creative Lab / New York Client: Google Creative Lab Category: Interactive Craft / Animation / Motion Graphics
Absolut #Nextframe Agency: Sid Lee / Amsterdam Client: The Absolut Company Category: Interactive Craft / Animation / Motion Graphics
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Interactive Craft / Sound Design
Over the Hills Agency: ultranoir / Paris Client: McBess Category: Websites / Self-Promotion
Red Noses. Red Button. Agency: Demner, Merlicek & Bergmann / Vienna Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator Agency: Heat / San Francisco + Grow / Norfolk Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji Agency: Ogilvy & Mather Singapore / Singapore Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Dream+Reach: The first 50 Years of Bose Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum Client: Bose Category: Websites / Corporate Website
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Automotive Products & Services
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Websites / Branded Games
Enemy Front Agency: McCann Worldgroup Poland / Warsaw Client: CI Games Category: Websites / Branded Games
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks Agency: TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie Agency: Whybin\TBWA Sydney / Pyrmont Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Websites / Social Networks / Community
Xperia Football Cancellation Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it Agency: DDB Brussels / Brussels Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn Agency: DigitasLBi Sweden / Sweden Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners Agency: Grey Group / Singapore Client: British Council Singapore Category: Interactive Advertising / Banners
FitForFood Agency: ARGONAUT Inc. / San Francisco Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Social Feed Agency: Hellocomputer / South Africa + FCB / South Africa Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit

2015 Interactive Merit Award

Deutsch / Los Angeles

Esurance

Fuelcaster: The Gas Price Predictor, a service by Esurance

Websites / Services

150338A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris

Google

Google Night Walk

Websites / Travel, Entertainment & Leisure

150011A

2015 Interactive Merit Award

Razorfish / New York

Spotify

Spotify Year in Music

Websites / Travel, Entertainment & Leisure

150986A

2015 Interactive Merit Award

SID LEE PARIS / PARIS

UBISOFT EMEA

Assassin's Creed Unity

Websites / Travel, Entertainment & Leisure

151044A

2015 Interactive Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Websites / Travel, Entertainment & Leisure

151120A

2015 Interactive Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Websites / Publications & Media

150187A

2015 Interactive Merit Award

BETC / Paris + BETC Digital / Paris

CANAL+

Being the bear

Websites / Publications & Media

150201A

2015 Interactive Merit Award

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Websites / Publications & Media

150794A

2015 Interactive Merit Award

TBWA\ISTANBUL / Istanbul

Radikal

The Fading News

Websites / Publications & Media

151086A

2015 Interactive Merit Award

Isobar Poland / Warsaw

Rak'n'Roll Win Your Life

Photos for Life - a charity photo stock

Websites / Public Service / Non-Profit

150542A

2015 Interactive Merit Award

Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney

Cancer Council NSW

The I Touch Myself Project

Websites / Public Service / Non-Profit

151052A

2015 Interactive Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Websites / Public Service / Non-Profit

151116A

2015 Interactive Merit Award

Grey / Paris

UBISOFT

FARCRY/WHAT ARE YOU MADE OF

Interactive Advertising / Interactive Video

150465A

2015 Interactive Merit Award

SMFB / Oslo + MediaMonks / Hilversum

IKEA

Where Good Days Start

Interactive Advertising / Interactive Video

151051A

2015 Interactive Merit Award

Google Creative Lab / New York

Google Creative Lab

A Spacecraft for All

Interactive Craft / Animation / Motion Graphics

150464A

2015 Interactive Merit Award

Sid Lee / Amsterdam

The Absolut Company

Absolut #Nextframe

Interactive Craft / Animation / Motion Graphics

151039A

2015 Interactive Merit Award

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Interactive Craft / Sound Design

150471A

2015 Interactive Merit Award

ultranoir / Paris

McBess

Over the Hills

Websites / Self-Promotion

151156A

2015 Interactive Merit Award

Demner, Merlicek & Bergmann / Vienna

RED NOSES Clowndoctors

Red Noses. Red Button.

Interactive Advertising / Other Interactive Media - Single

150303A

2015 Interactive Merit Award

Heat / San Francisco + Grow / Norfolk

Electronic Arts & Google

Giferator

Interactive Advertising / Other Interactive Media - Single

150515A

2015 Interactive Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Interactive Advertising / Other Interactive Media - Single

150718A

2015 Interactive Merit Award

Ogilvy & Mather Singapore / Singapore

SingTel

Movie Emoji

Interactive Advertising / Other Interactive Media - Single

150866A

2015 Interactive Merit Award

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Advertising / Other Interactive Media - Single

150899A

2015 Interactive Merit Award

Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum

Bose

Dream+Reach: The first 50 Years of Bose

Websites / Corporate Website

150205A

2015 Interactive Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Websites / Automotive Products & Services

150052A

2015 Interactive Merit Award

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Websites / Branded Games

150231A

2015 Interactive Merit Award

McCann Worldgroup Poland / Warsaw

CI Games

Enemy Front

Websites / Branded Games

150772A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Interactive Advertising / Environmental / Experiential - Single

150013A

2015 Interactive Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Interactive Advertising / Environmental / Experiential - Single

150016A

2015 Interactive Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Interactive Advertising / Environmental / Experiential - Single

150144A

2015 Interactive Merit Award

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Interactive Advertising / Environmental / Experiential - Single

150498A

2015 Interactive Merit Award

Hill Holliday / Boston

Merrell

Trailscape

Interactive Advertising / Environmental / Experiential - Single

150537A

2015 Interactive Merit Award

TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo

SUNTORY HOLDINGS LIMITED

3D on the Rocks

Interactive Advertising / Environmental / Experiential - Single

151085A

2015 Interactive Merit Award

Whybin\TBWA Sydney / Pyrmont

Tourism New Zealand

NZdronie

Interactive Advertising / Environmental / Experiential - Single

151177A

2015 Interactive Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Websites / Social Networks / Community

150053A

2015 Interactive Merit Award

Red & Co. / Portland

Google

Google Made with Code

Websites / Social Networks / Community

150989A

2015 Interactive Merit Award

Crispin Porter & Bogusky Scandinavia AB / Göteborg

Sony Mobile

Xperia Football Cancellation

Interactive Advertising / Banners

150254A

2015 Interactive Merit Award

DDB Brussels / Brussels

CEBAM

Don't google it

Interactive Advertising / Banners

150259A

2015 Interactive Merit Award

DigitasLBi Sweden / Sweden

Husqvarna

Calculate your lawn

Interactive Advertising / Banners

150348A

2015 Interactive Merit Award

Grey Group / Singapore

British Council Singapore

'Know Your English' Web Banners

Interactive Advertising / Banners

150472A

2015 Interactive Merit Award

ARGONAUT Inc. / San Francisco

Fitbit

FitForFood

Websites / Footwear, Clothing & Accessories

150078A

2015 Interactive Merit Award

Hellocomputer / South Africa + FCB / South Africa

Social Feed

Social Feed

Interactive Advertising / Public Service / Non-Profit

150519A

2015 Interactive Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Interactive Advertising / Public Service / Non-Profit

150636A

2015 Interactive Merit Award

OgilvyOne / Dubai + Memac Ogilvy / Dubai

KAFA (enough) Violence & Exploitation

Driving Change

Interactive Advertising / Public Service / Non-Profit

150902A

2015 Interactive Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Interactive Advertising / Public Service / Non-Profit

151001A

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