The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Matilda Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Print Craft / Writing - Single Only
Take the Final Bow Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only
SHANY Agency: AD&D / Tokyo + good design company / Tokyo Client: SHANY Category: Design Craft / Typography - Single or Series
Choyo (Font) Agency: GIICHI DESIGN / Tokyo Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Design association NPO Category: Design Craft / Typography - Single or Series
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
#UNLEARN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Websites / Durable Goods
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
The Design S Award 2014 Agency: BVD / Stockholm Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar Agency: Leo Burnett, Hong Kong / Hong Kong Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air" Agency: SIX inc. / Minato-ku Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Every Day is Day One Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Craft / Direction
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Animation / Motion Graphics
Moon Agency: OgilvyOne Madrid / Madrid Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
The Mentor Act - Film Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Equal Payback Project Agency: Droga5 / New York Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
Unload Your 401k Agency: Grey New York / New York + Rabbit / New York Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
THERE IS NO BIGGER PRICE THAN SHARING Agency: Leo Burnett / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
La Maison Des Carrés Agency: AKQA / Paris Client: Hermes Category: Websites / E-Commerce

2015 Print & Outdoor Silver Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Matilda

Print Craft / Writing - Single Only

150118A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

Take the Final Bow

Print Craft / Writing - Single Only

150872A

2015 Design Silver Pencil

AD&D / Tokyo + good design company / Tokyo

SHANY

SHANY

Design Craft / Typography - Single or Series

150020A

2015 Design Bronze Pencil

GIICHI DESIGN / Tokyo

Morisawa Type Design Competition 2014

Choyo (Font)

Design Craft / Typography - Single or Series

150459A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Design association NPO

HOKUSAI_LINE

Design Craft / Typography - Single or Series

150798A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Bronze Pencil

Grid Worldwide Branding and Design / Johannesburg

ANTI-EST.

#UNLEARN

Collateral Design / Posters - Series

150480A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

150763A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Interactive Bronze Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Websites / Durable Goods

150301A

2015 Interactive Bronze Pencil

Africa / Sao Paulo

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

150032A

2015 Design Bronze Pencil

BVD / Stockholm

The Swedish Society of Crafts and Design

The Design S Award 2014

Design Craft / Printing & Paper Craft - Single or Series

150209A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Design Bronze Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design Craft / Printing & Paper Craft - Single or Series

150287A

2015 Design Bronze Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

150306A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Design Bronze Pencil

Leo Burnett, Hong Kong / Hong Kong

Hair Culture

Hairstyle Calendar

Design Craft / Printing & Paper Craft - Single or Series

150671A

2015 Design Bronze Pencil

SIX inc. / Minato-ku

FINAL HOME

3D modeling poster "on air"

Design Craft / Printing & Paper Craft - Single or Series

151048A

2015 Branded Entertainment Bronze Pencil

Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London

Samsung

Every Day is Day One

Craft / Direction

150397A

2015 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Direction

150401A

2015 Branded Entertainment Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Craft / Direction

150552A

2015 Branded Entertainment Bronze Pencil

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Craft / Direction

150779A

2015 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Craft / Direction

151072A

2015 Interactive Bronze Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

150314A

2015 Interactive Silver Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Craft / Animation / Motion Graphics

150364A

2015 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Craft / Animation / Motion Graphics

150896A

2015 Interactive Silver Pencil

OgilvyOne Madrid / Madrid

ING DIRECT

Moon

Interactive Craft / Animation / Motion Graphics

150915A

2015 Interactive Bronze Pencil

TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt

SNCF

The most serious game ever

Interactive Craft / Animation / Motion Graphics

151090A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Esquire

The Mentor Act - Film

Public Service - Video / Non-Broadcast

150089A

2015 Film Bronze Pencil

Droga5 / New York

The National Women’s Law Center

Equal Payback Project

Public Service - Video / Non-Broadcast

150369A

2015 Film Silver Pencil

Grey New York / New York + Rabbit / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Video / Non-Broadcast

150479A

2015 Film Gold Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Video / Non-Broadcast

150941A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

150108A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Film Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Cinema Advertising / Long Form - Over :90 - Single

150399A

2015 Film Bronze Pencil

Leo Burnett / Madrid

LOTERIAS Y APUESTAS DEL ESTADO

THERE IS NO BIGGER PRICE THAN SHARING

Cinema Advertising / Long Form - Over :90 - Single

150599A

2015 Interactive Bronze Pencil

AKQA / Paris

Hermes

La Maison Des Carrés

Websites / E-Commerce

150045A

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