The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single
K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

2015 Branded Entertainment Best of Show Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 UX / UI Best of Discipline Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Direct Best of Discipline Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Radio Best of Discipline Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Branded Entertainment Best of Discipline Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Film Best of Discipline Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Mobile Best of Discipline Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Social Media Best of Discipline Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Print & Outdoor Best of Discipline Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Responsive Environments Best of Discipline Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Interactive Best of Discipline Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Design Best of Discipline Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Cross-Platform Best of Discipline Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Intellectual Property Best of Discipline Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Cross-Platform Green Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Innovation in Video / Single

150550A

2015 UX / UI Gold Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

150046A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 UX / UI Gold Pencil

Razorfish / New York

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

150983A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Print & Outdoor Gold Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Outdoor / Outdoor Installations & Ambient - Campaign

150673A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Shoe

Newspaper / Small Space Print - Single

150023A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Innovation in Outdoor / Single

150036A

2015 Radio Gold Pencil

Colenso BBDO / Auckland

MARS Pedigree

K9FM

Innovation in Radio / Single

150234A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Film Gold Pencil

BBDO / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Design Gold Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Publication Design / Magazine Layout Design

150585A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Film Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Cinema Advertising / Long Form - Over :90 - Single

150399A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

151056A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

151058A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Your Choice

Online Films & Video / Short Form - Single

151059A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Social Media Gold Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Social Media / Branded Social Campaign

150777A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Newspaper / Small Space Print - Campaign

150021A

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Film Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

151126A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Design Gold Pencil

Interbrand / New York

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

150541A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

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