The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

- Hide

+ See More

Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms

HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign

Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series

Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series

Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign

Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories

The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft

Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series

Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing

The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design

Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign

The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services

The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form

The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners

ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience

Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience

Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing

Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand

K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single

Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces

#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing

JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series

The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign

Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations

Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction

ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit

LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces

HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos

TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series

Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics

Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit

Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

The One Show

Filter

Filter

Awards

Awards

Year

Year

2015

2015

Discipline

Discipline

All

All

Award

Award

Gold

Gold

Category

Category

Select Category

Select Category

Filter

Awards

Filter

Awards

Award

Agency

Client

Title

Category

Annual ID

Award: 2015 Intellectual Property Gold Pencil

Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

Client: The University of Tsukuba's Special Needs Schools

Title: Eye Play the Piano

Category: Intellectual Property & Products / Software, Services, Programs & Platforms

Annual ID: 150497A

Award: 2015 Print & Outdoor Gold Pencil

Agency: Lowe China / Shanghai

Client: SHANGHAI GENERAL MOTORS

Title: HUMAN TRAFFIC SIGN

Category: Public Service - Print / Newspaper or Magazine - Campaign

Annual ID: 150707A

Award: 2015 Design Gold Pencil

Agency: DENTSU INC. / Nagoya

Client: SHACHIHATA

Title: Imagination changes the world

Category: Package Design / Single or Series

Annual ID: 150305A

Award: 2015 Design Gold Pencil

Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Client: Colgate-Palmolive

Title: Turning Packaging into Education

Category: Package Design / Single or Series

Annual ID: 150990A

Award: 2015 Print & Outdoor Gold Pencil

Agency: Leo Burnett, Toronto / Toronto

Client: Bell Media/TSN

Title: Kings and Queens of the Court

Category: Outdoor / Outdoor Installations & Ambient - Campaign

Annual ID: 150673A

Award: 2015 Print & Outdoor Gold Pencil

Agency: Leo Burnett / Sydney

Client: WWF

Title: Rhino

Category: Public Service - Print / Newspaper or Magazine - Single

Annual ID: 150602A

Award: 2015 Interactive Gold Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen- Will Beats Noise

Category: Websites / Footwear, Clothing & Accessories

Annual ID: 150358A

Award: 2015 UX / UI Gold Pencil

Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

Client: SNCF

Title: The most serious game ever

Category: User Experience Design - Web / Interface Design Craft

Annual ID: 151088A

Award: 2015 Film Gold Pencil

Award:
2015 Intellectual Property Gold Pencil

Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

Client:
The University of Tsukuba's Special Needs Schools

Title:
Eye Play the Piano

Category:
Intellectual Property & Products / Software, Services, Programs & Platforms

Annual ID:
150497A

Award:
2015 Print & Outdoor Gold Pencil

Agency:
Lowe China / Shanghai

Client:
SHANGHAI GENERAL MOTORS

Title:
HUMAN TRAFFIC SIGN

Category:
Public Service - Print / Newspaper or Magazine - Campaign

Annual ID:
150707A

Award:
2015 Design Gold Pencil

Agency:
DENTSU INC. / Nagoya

Client:
SHACHIHATA

Title:
Imagination changes the world

Category:
Package Design / Single or Series

Annual ID:
150305A

Award:
2015 Design Gold Pencil

Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Client:
Colgate-Palmolive

Title:
Turning Packaging into Education

Category:
Package Design / Single or Series

Annual ID:
150990A

Award:
2015 Print & Outdoor Gold Pencil

Agency:
Leo Burnett, Toronto / Toronto

Client:
Bell Media/TSN

Title:
Kings and Queens of the Court

Category:
Outdoor / Outdoor Installations & Ambient - Campaign

Annual ID:
150673A

Award:
2015 Print & Outdoor Gold Pencil

Agency:
Leo Burnett / Sydney

Client:
WWF

Title:
Rhino

Category:
Public Service - Print / Newspaper or Magazine - Single

Annual ID:
150602A

Award:
2015 Interactive Gold Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Websites / Footwear, Clothing & Accessories

Annual ID:
150358A

Award:
2015 UX / UI Gold Pencil

Agency:
TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

Client:
SNCF

Title:
The most serious game ever

Category:
User Experience Design - Web / Interface Design Craft

Annual ID:
151088A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing - Happily Married

Category:
Online Films & Video / Short Form - Single

Annual ID:
151056A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing - Unconditional Love

Category:
Online Films & Video / Short Form - Single

Annual ID:
151058A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing - Your Choice

Category:
Online Films & Video / Short Form - Single

Annual ID:
151059A

Award:
2015 Design Gold Pencil

Agency:
Junya Kamada / Sapporo-shi, Hokkaido

Client:
Imoo tofu store

Title:
Super normal tofu

Category:
Brand Identity / Series

Annual ID:
150570A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing - Faithful

Category:
Video Craft / Scriptwriting

Annual ID:
151055A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York