The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Websites / Automotive Products & Services
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: User Experience Design - Web / User Experience
Build With Chrome 2.0
Agency: North Kingdom / Skelleftea
Client: Google & LEGO Category: User Experience Design - Web / User Experience
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Design Craft / Typography - Single or Series
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Brand Identity / Series
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online / Short Form
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Video Craft / Direction
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Innovation in Video / Single
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Direct Marketing / Ambient Media
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Mobile Gold Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A
Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A
Award:
2015 Cross-Platform Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A
Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150700A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A
Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A
Award:
2015 Social Media Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A
Award:
2015 UX / UI Gold Pencil
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150469A
Award:
2015 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Annual ID:
150359A
Award:
2015 Radio Gold Pencil
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Annual ID:
150842A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
150673A
Award:
2015 Mobile Gold Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150354A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150225A
Award:
2015 Interactive Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
The Other Side
Category:
Websites / Automotive Products & Services
Annual ID:
151180A
Award:
2015 Mobile Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150722A
Award:
2015 UX / UI Gold Pencil
Agency:
72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Annual ID:
150012A
Award:
2015 UX / UI Gold Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Annual ID:
150226A
Award:
2015 UX / UI Gold Pencil
Agency:
North Kingdom / Skelleftea
Client:
Google & LEGO
Title:
Build With Chrome 2.0
Category:
User Experience Design - Web / User Experience
Annual ID:
150815A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Annual ID:
150023A
Award:
2015 Design Gold Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Annual ID:
150796A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150707A
Award:
2015 Design Gold Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Brand Identity / Series
Annual ID:
150570A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151127A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151128A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151129A
Award:
2015 Mobile Gold Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
151107A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Annual ID:
150435A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Annual ID:
150802A
Award:
2015 Cross-Platform Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Annual ID:
150688A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Annual ID:
151055A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Annual ID:
151057A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Annual ID:
151056A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
151058A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Annual ID:
151059A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
150021A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Annual ID:
151071A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Annual ID:
150550A
Award:
2015 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150398A
Award:
2015 Direct Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Annual ID:
150453A
Award:
2015 Direct Gold Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Annual ID:
150836A
Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Annual ID:
150883A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Annual ID:
150760A
Award:
2015 Direct Gold Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150622A
Award:
2015 Social Media Gold Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Social Media / Branded Social Campaign
Annual ID:
150777A
Award:
2015 Film Gold Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150581A
Award:
2015 Mobile Gold Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151013A
