The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single
Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

2015 Intellectual Property Gold Pencil

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

150497A

2015 Print & Outdoor Gold Pencil

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Print / Newspaper or Magazine - Campaign

150707A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Print & Outdoor Gold Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Outdoor / Outdoor Installations & Ambient - Campaign

150673A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

151056A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

151058A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Your Choice

Online Films & Video / Short Form - Single

151059A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Video Craft / Scriptwriting

151055A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Video Craft / Scriptwriting

151057A

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Interactive Gold Pencil

Factory / London

Honda

The Other Side

Interactive Craft / Sound Design

150411A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 UX / UI Gold Pencil

North Kingdom / Stockholm

Warner Bros. / Google

The Hobbit: The Battle of The Five Armies

User Experience Design - Mobile / Interface Design Craft

150816A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

2015 Branded Entertainment Gold Pencil

Geometry Global / Bogota + Ogilvy & Mather / Bogota

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Online / Short Form

150435A

2015 Branded Entertainment Gold Pencil

Mullen / Boston

American Greetings

The World's Toughest Job

Online / Short Form

150802A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 UX / UI Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

User Experience Design - Mobile / User Experience

150220A

2015 UX / UI Gold Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

150949A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Radio Gold Pencil

Colenso BBDO / Auckland

MARS Pedigree

K9FM

Innovation in Radio / Single

150234A

2015 Design Gold Pencil

Akestam Holst / Stockholm + STOPP / Stockholm

Apotek Hjartat

Blowing in The Wind

Experiences / Outdoor Spaces

150040A

2015 Direct Gold Pencil

Leo Burnett Chicago / Chicago

Esurance

#EsuranceSave30

Digital Direct Marketing / Social Media & Viral Marketing

150622A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Design Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

151106A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Video Craft / Direction

151071A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Mobile Gold Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

151013A

2015 Design Gold Pencil

ADK / Japan

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

150031A

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 UX / UI Gold Pencil

R/GA / New York + Qol Devices / New York

Qol Devices

Alvio

User Experience Design - Mobile / Utility

150948A

2015 Film Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Cinema Advertising / Long Form - Over :90 - Single

150399A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 UX / UI Gold Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

150046A

2015 UX / UI Gold Pencil

Razorfish / New York

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

150983A

2015 Film Gold Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Online Films & Video / Public Service / Non-Profit

150942A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

151127A

2015 Interactive Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

151128A

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