The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
PwC Extraordinary Challenges Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Better by Bike Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Unload Your 401k Agency: Grey New York / New York + Rabbit / New York Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Craft / Writing
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Video Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Faithful - True Detective Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Unconditional Love - Girls Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media
PANICOUPON Agency: HAKUHODO INC. / TOKYO Client: TSUTAYA Category: Direct Marketing / Ambient Media
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
VOLKSWAGEN 360º AREA VIEW CAMPAIGN Agency: DDB SPAIN / Madrid Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Momhead Agency: Ethel Avenue / Los Angeles Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
A World of Belonging Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Sound Design
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign
Kroger Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign
#notokay Radio Campaign Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Campaign

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Print & Outdoor Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Innovation in Outdoor / Single

150164A

2015 Print & Outdoor Silver Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Eugenie

Innovation in Outdoor / Single

150674A

2015 Mobile Silver Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Other Digital Solutions

150723A

2015 Interactive Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Websites / Branded Games

150756A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Online Films & Video / Short Form - Single

150025A

2015 Film Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Online Films & Video / Short Form - Single

150691A

2015 Film Silver Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Online Films & Video / Short Form - Single

151060A

2015 Film Silver Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Whats He In

Online Films & Video / Short Form - Single

151061A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Product Design / Single or Series

150934A

2015 Interactive Silver Pencil

Deutsch / New York, NY

PwC

PwC Extraordinary Challenges

Websites / Corporate Website

150342A

2015 Cross-Platform Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Design Silver Pencil

the community (la comunidad) / Buenos Aires

City of Buenos Aires

Better by Bike

Public Service - Design / Collateral Design - Single or Series

151102A

2015 Film Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Online Films & Video / Short Form - Series / Episodes

150361A

2015 Film Silver Pencil

Grey New York / New York + Rabbit / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Video / Non-Broadcast

150479A

2015 Branded Entertainment Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Craft / Writing

150689A

2015 Film Silver Pencil

AMVBBDO / London

SAINSBURY'S

1914

Video Craft / Direction

150062A

2015 Film Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Video Craft / Direction

150402A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Faithful - True Detective

Video Craft / Direction

150821A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Unconditional Love - Girls

Video Craft / Direction

150822A

2015 Print & Outdoor Silver Pencil

DDB Group / Berlin

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

150265A

2015 Design Silver Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Design / Promotional Items - Single or Series

150216A

2015 Print & Outdoor Silver Pencil

Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Digital / Electronic

150981A

2015 Interactive Silver Pencil

MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York

Netflix

Spoil Yourself

Websites / Publications & Media

150801A

2015 Interactive Silver Pencil

WatsonDG / Los Angeles

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

151168A

2015 Direct Silver Pencil

HAKUHODO INC. / TOKYO

TSUTAYA

PANICOUPON

Direct Marketing / Ambient Media

150495A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Mobile Silver Pencil

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

150969A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Print & Outdoor Silver Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Collateral / Posters - Single

150762A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Film Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Online Films & Video / Long Form - Single

150389A

2015 Film Silver Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online Films & Video / Long Form - Single

151124A

2015 Print & Outdoor Silver Pencil

DDB SPAIN / Madrid

VAESA/Volkswagen

VOLKSWAGEN 360º AREA VIEW CAMPAIGN

Magazine / Full Page or Spread - Campaign

150288A

2015 Mobile Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

150757A

2015 Film Silver Pencil

Ethel Avenue / Los Angeles

Johanna Stein

Momhead

Online Films & Video / Self-Promotion - Single

150396A

2015 Branded Entertainment Silver Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGE

Broadcast & Film / Branded Film

150414A

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

2015 UX / UI Silver Pencil

Tool / Santa Monica + Airbnb / San Francisco

Airbnb

A World of Belonging

Data & Human Experience / Online Data Visualization & Infographics

150034A

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Interactive Silver Pencil

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Craft / Sound Design

150895A

2015 Print & Outdoor Silver Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Collateral / P.O.P. & In-Store - Campaign

150524A

2015 Print & Outdoor Silver Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral / P.O.P. & In-Store - Campaign

150761A

2015 Radio Silver Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Kroger

Radio / Public Service - Campaign

150466A

2015 Radio Silver Pencil

Juniper Park / Toronto

YWCA

#notokay Radio Campaign

Radio / Public Service - Campaign

150565A

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