The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Use of a Social Network
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
No Bollocks Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Thats No Joke Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Dad Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Radio / Public Service - Single
A World of Belonging Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
The Most Interesting Man In The World Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Radio / Consumer - Campaign
Give Me Strength Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Lucozade Category: Radio / Consumer - Campaign
100% Silent Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Nissan South Africa Category: Radio / Consumer - Campaign
Every Day is Day One Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Craft / Direction
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
Living with Lag Agency: ANR BBDO / Stockholm Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Innovation in Video / Single
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Innovation in Video / Single
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
DreamingWithJeff.com Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
The Silver Hand Agency: TRY Advertising Agency / Oslo Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Outdoor / Digital / Electronic

150063A

2015 Print & Outdoor Silver Pencil

Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Digital / Electronic

150981A

2015 Print & Outdoor Gold Pencil

SID LEE / Montréal

Réno-Dépôt

Sky Swatches

Outdoor / Digital / Electronic

151041A

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

2015 Social Media Silver Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Use of a Social Network

150088A

2015 Social Media Bronze Pencil

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Use of a Social Network

150207A

2015 Film Silver Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Online Films & Video / Event or Live Webcast - Single

150126A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Websites / Cosmetics, Toiletries & Personal Care

150889A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Social Media Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

No Bollocks

Social Media / Best Social Media Page by a Brand

150362A

2015 Radio Bronze Pencil

Juniper Park / Toronto

YWCA

Thats No Joke

Radio / Public Service - Single

150566A

2015 Radio Silver Pencil

Leo Burnett / SYDNEY

Samsung

Dad

Radio / Public Service - Single

150603A

2015 Radio Silver Pencil

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Radio / Public Service - Single

151024A

2015 UX / UI Silver Pencil

Tool / Santa Monica + Airbnb / San Francisco

Airbnb

A World of Belonging

Data & Human Experience / Online Data Visualization & Infographics

150034A

2015 UX / UI Gold Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

150046A

2015 UX / UI Gold Pencil

Razorfish / New York

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

150983A

2015 Radio Bronze Pencil

Havas Worldwide NY / New York

Dos Equis

The Most Interesting Man In The World

Radio / Consumer - Campaign

150508A

2015 Radio Bronze Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Lucozade

Give Me Strength

Radio / Consumer - Campaign

150861A

2015 Radio Silver Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Nissan South Africa

100% Silent

Radio / Consumer - Campaign

151095A

2015 Branded Entertainment Bronze Pencil

Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London

Samsung

Every Day is Day One

Craft / Direction

150397A

2015 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Direction

150401A

2015 Branded Entertainment Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Craft / Direction

150552A

2015 Branded Entertainment Bronze Pencil

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Craft / Direction

150779A

2015 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Craft / Direction

151072A

2015 Film Bronze Pencil

ANR BBDO / Stockholm

Umeå Energi/ume.net

Living with Lag

Innovation in Video / Single

150075A

2015 Film Bronze Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Innovation in Video / Single

150391A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Innovation in Video / Single

150550A

2015 Film Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Innovation in Video / Single

150912A

2015 Cross-Platform Bronze Pencil

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Events, Competitions & Installations

150289A

2015 Cross-Platform Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Public Service - Experiential / Events, Competitions & Installations

150837A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

150888A

2015 Interactive Silver Pencil

Wieden+Kennedy New York / new york

Squarespace

DreamingWithJeff.com

Websites / Other Consumer Goods

151200A

2015 Social Media Silver Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

150456A

2015 Social Media Bronze Pencil

Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Social Media / Best Integrated Campaign Led by Social

150692A

2015 Social Media Bronze Pencil

The Branching / Richmond

Foo Fighters RVA

Foo Fighters RVA

Social Media / Best Integrated Campaign Led by Social

151098A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

150024A

2015 Film Gold Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Silver Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Over 60 Second - Single

150582A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Film Silver Pencil

TRY Advertising Agency / Oslo

Canal Digital

The Silver Hand

Consumer Television / Over 60 Second - Single

151153A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Mobile Bronze Pencil

Hill Holliday / Boston

Merrell

Trailscape

Use of Technology / Augmented Experience

150536A

2015 Mobile Bronze Pencil

Tool / Santa Monica + Odd Division / Los Angeles

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

150825A

2015 Mobile Silver Pencil

PARTY / Tokyo

SANKYO

Haruhi Hunting

Use of Technology / Augmented Experience

150919A

2015 Interactive Silver Pencil

MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York

Netflix

Spoil Yourself

Websites / Publications & Media

150801A

2015 Interactive Silver Pencil

WatsonDG / Los Angeles

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

151168A

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