The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
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- Music & Sound Company
- Agency Network
- Independent Agency Network
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- Creative
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Award
Agency
Client
Title
Category
Annual ID
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade Category: Online / Short Form
The 24 hour ad break
Agency: TRY Advertising Agency / Oslo
Client: DNB Category: Other Branded Content / User Generated Content - Short Form
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Documentaries / Online
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney
Client: IKEA Category: Other Branded Content / Co-Promotions
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online / Long Form
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Writing