The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Client: P&G Category: Craft / Direction
#Sorta: Pharmacy Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Craft / Direction
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Craft / Direction
Dadhood Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Direction
Call Her Name Agency: HAKUHODO / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo Client: POLA Category: Documentaries / Television
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Documentaries / Television
Project Phoenix Agency: FoxP2 / Cape Town + Giant Films / Cape Town Client: Design Indaba Category: Documentaries / Film
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
Wild Atlantic Way Agency: Publicis London / London Client: Tourism Ireland Category: Documentaries / Online
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc. Category: Documentaries / Online
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Jasmine Agency: Ace Saatchi & Saatchi / Manila Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Gaming, Music & Mobile / Branded Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
A-Z of Dance Agency: Virtue Worldwide / Brooklyn, NY Client: Diesel Category: Other Branded Content / Co-Promotions
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On Agency: Innocean Australia / North Sydney Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo Client: P&G Category: Online / Short Form
Hear The Human Story Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Online / Short Form
Dad Casting Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Google - Pledge to vote Agency: Ogilvy & Mather / Mumbai Client: Google Category: Online / Short Form
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Online / Short Form
1.24.14 Agency: TBWA\\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form
Sledge Hockey Agency: TBWAToronto / Toronto Client: Pepsico Category: Online / Short Form
Devil Baby Attack Agency: Thinkmodo / New York Client: 20th Century Fox Category: Online / Short Form
What They Left Behind Agency: BBDO New York / New York Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
EDF ELECTRIC SAGA Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS Client: EDF Category: Craft / Writing
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Online / Long Form
Sonos Your Home Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation
You Can Achieve Anything Without A Hangover Agency: Clemenger BBDO / sydney Client: Dry July Category: Craft / Animation
War on Drugo Agency: Vetor Zero - Lobo / Sao Paulo Client: Global Commission on Drug Policy Category: Craft / Animation
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Editing
Tough Love Agency: Joint / Portland Client: Procter and Gamble Category: Craft / Editing
Kids Agency: McCann XBC / New York Client: MasterCard Category: Craft / Editing

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo

P&G

Mom's First Birthday

Craft / Direction

150195A

2015 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Esurance

#Sorta: Pharmacy

Craft / Direction

150629A

2015 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Craft / Direction

150870A

2015 Branded Entertainment Merit Award

Tribal Worldwide, a division of DDB / Toronto

General Mills

Dadhood

Craft / Direction

151152A

2015 Branded Entertainment Merit Award

HAKUHODO / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo

POLA

Call Her Name

Documentaries / Television

150491A

2015 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Documentaries / Television

150869A

2015 Branded Entertainment Merit Award

FoxP2 / Cape Town + Giant Films / Cape Town

Design Indaba

Project Phoenix

Documentaries / Film

150431A

2015 Branded Entertainment Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Other Branded Content / User Generated Content - Short Form

150173A

2015 Branded Entertainment Merit Award

Publicis London / London

Tourism Ireland

Wild Atlantic Way

Documentaries / Online

150946A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc.

Back in the Game

Documentaries / Online

151093A

2015 Branded Entertainment Merit Award

Heat / San Francisco

Electronic Arts

Madden Season

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150513A

2015 Branded Entertainment Merit Award

Ace Saatchi & Saatchi / Manila

TV5

Jasmine

Broadcast & Film / Branded Television

150019A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc

Back in the Game

Broadcast & Film / Branded Television

151092A

2015 Branded Entertainment Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Gaming, Music & Mobile / Branded Mobile

150320A

2015 Branded Entertainment Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Gaming, Music & Mobile / Branded Mobile

150504A

2015 Branded Entertainment Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Other Branded Content / Co-Promotions

150505A

2015 Branded Entertainment Merit Award

Virtue Worldwide / Brooklyn, NY

Diesel

A-Z of Dance

Other Branded Content / Co-Promotions

151164A

2015 Branded Entertainment Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Gaming, Music & Mobile / Branded Gaming

150141A

2015 Branded Entertainment Merit Award

Innocean Australia / North Sydney

Kia Motors Australia

Kia - Game On

Gaming, Music & Mobile / Branded Gaming

150540A

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo

P&G

Mom's First Birthday

Online / Short Form

150194A

2015 Branded Entertainment Merit Award

Memac Ogilvy / Dubai

Al Jazeera News Network

Hear The Human Story

Online / Short Form

150780A

2015 Branded Entertainment Merit Award

Mullen / Boston

American Greetings

Dad Casting

Online / Short Form

150804A

2015 Branded Entertainment Merit Award

Ogilvy & Mather / Mumbai

Google

Google - Pledge to vote

Online / Short Form

150840A

2015 Branded Entertainment Merit Award

SIX / Hakuhodo Creative Vox / Tokyo

KDDI Corporation

SYNC DINNER

Online / Short Form

151046A

2015 Branded Entertainment Merit Award

TBWA\\Media Arts Lab / Los Angeles

Apple

1.24.14

Online / Short Form

151084A

2015 Branded Entertainment Merit Award

TBWAToronto / Toronto

Pepsico

Sledge Hockey

Online / Short Form

151094A

2015 Branded Entertainment Merit Award

Thinkmodo / New York

20th Century Fox

Devil Baby Attack

Online / Short Form

151149A

2015 Branded Entertainment Merit Award

BBDO New York / New York

Sandy Hook Promise

What They Left Behind

Broadcast & Film / Branded Film

150162A

2015 Branded Entertainment Merit Award

Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS

EDF

EDF ELECTRIC SAGA

Craft / Writing

150503A

2015 Branded Entertainment Merit Award

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Online / Long Form

150781A

2015 Branded Entertainment Merit Award

72andSunny / Playa Vista

Sonos

Sonos Your Home

Craft / Animation

150017A

2015 Branded Entertainment Merit Award

Clemenger BBDO / sydney

Dry July

You Can Achieve Anything Without A Hangover

Craft / Animation

150224A

2015 Branded Entertainment Merit Award

Vetor Zero - Lobo / Sao Paulo

Global Commission on Drug Policy

War on Drugo

Craft / Animation

151159A

2015 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Adidas

Brazucam

Other Branded Content / Custom Content

151073A

2015 Branded Entertainment Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Editing

150404A

2015 Branded Entertainment Merit Award

Joint / Portland

Procter and Gamble

Tough Love

Craft / Editing

150564A

2015 Branded Entertainment Merit Award

McCann XBC / New York

MasterCard

Kids

Craft / Editing

150773A

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