The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo Client: P&G Category: Online / Short Form
Hear The Human Story Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Online / Short Form
Dad Casting Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Google - Pledge to vote Agency: Ogilvy & Mather / Mumbai Client: Google Category: Online / Short Form
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Online / Short Form
1.24.14 Agency: TBWA\\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form
Sledge Hockey Agency: TBWAToronto / Toronto Client: Pepsico Category: Online / Short Form
Devil Baby Attack Agency: Thinkmodo / New York Client: 20th Century Fox Category: Online / Short Form
EDF ELECTRIC SAGA Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS Client: EDF Category: Craft / Writing
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On Agency: Innocean Australia / North Sydney Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
Project Phoenix Agency: FoxP2 / Cape Town + Giant Films / Cape Town Client: Design Indaba Category: Documentaries / Film
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Editing
Tough Love Agency: Joint / Portland Client: Procter and Gamble Category: Craft / Editing
Kids Agency: McCann XBC / New York Client: MasterCard Category: Craft / Editing
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Gaming, Music & Mobile / Branded Mobile
Sonos Your Home Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation
You Can Achieve Anything Without A Hangover Agency: Clemenger BBDO / sydney Client: Dry July Category: Craft / Animation
War on Drugo Agency: Vetor Zero - Lobo / Sao Paulo Client: Global Commission on Drug Policy Category: Craft / Animation
What They Left Behind Agency: BBDO New York / New York Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Client: P&G Category: Craft / Direction
#Sorta: Pharmacy Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Craft / Direction
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Craft / Direction
Dadhood Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Direction
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
A-Z of Dance Agency: Virtue Worldwide / Brooklyn, NY Client: Diesel Category: Other Branded Content / Co-Promotions
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
Wild Atlantic Way Agency: Publicis London / London Client: Tourism Ireland Category: Documentaries / Online
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc. Category: Documentaries / Online
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Online / Long Form
Jasmine Agency: Ace Saatchi & Saatchi / Manila Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
Call Her Name Agency: HAKUHODO / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo Client: POLA Category: Documentaries / Television
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Documentaries / Television

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo

P&G

Mom's First Birthday

Online / Short Form

150194A

2015 Branded Entertainment Merit Award

Memac Ogilvy / Dubai

Al Jazeera News Network

Hear The Human Story

Online / Short Form

150780A

2015 Branded Entertainment Merit Award

Mullen / Boston

American Greetings

Dad Casting

Online / Short Form

150804A

2015 Branded Entertainment Merit Award

Ogilvy & Mather / Mumbai

Google

Google - Pledge to vote

Online / Short Form

150840A

2015 Branded Entertainment Merit Award

SIX / Hakuhodo Creative Vox / Tokyo

KDDI Corporation

SYNC DINNER

Online / Short Form

151046A

2015 Branded Entertainment Merit Award

TBWA\\Media Arts Lab / Los Angeles

Apple

1.24.14

Online / Short Form

151084A

2015 Branded Entertainment Merit Award

TBWAToronto / Toronto

Pepsico

Sledge Hockey

Online / Short Form

151094A

2015 Branded Entertainment Merit Award

Thinkmodo / New York

20th Century Fox

Devil Baby Attack

Online / Short Form

151149A

2015 Branded Entertainment Merit Award

Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS

EDF

EDF ELECTRIC SAGA

Craft / Writing

150503A

2015 Branded Entertainment Merit Award

Heat / San Francisco

Electronic Arts

Madden Season

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150513A

2015 Branded Entertainment Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Gaming, Music & Mobile / Branded Gaming

150141A

2015 Branded Entertainment Merit Award

Innocean Australia / North Sydney

Kia Motors Australia

Kia - Game On

Gaming, Music & Mobile / Branded Gaming

150540A

2015 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Adidas

Brazucam

Other Branded Content / Custom Content

151073A

2015 Branded Entertainment Merit Award

FoxP2 / Cape Town + Giant Films / Cape Town

Design Indaba

Project Phoenix

Documentaries / Film

150431A

2015 Branded Entertainment Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Editing

150404A

2015 Branded Entertainment Merit Award

Joint / Portland

Procter and Gamble

Tough Love

Craft / Editing

150564A

2015 Branded Entertainment Merit Award

McCann XBC / New York

MasterCard

Kids

Craft / Editing

150773A

2015 Branded Entertainment Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Gaming, Music & Mobile / Branded Mobile

150320A

2015 Branded Entertainment Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Gaming, Music & Mobile / Branded Mobile

150504A

2015 Branded Entertainment Merit Award

72andSunny / Playa Vista

Sonos

Sonos Your Home

Craft / Animation

150017A

2015 Branded Entertainment Merit Award

Clemenger BBDO / sydney

Dry July

You Can Achieve Anything Without A Hangover

Craft / Animation

150224A

2015 Branded Entertainment Merit Award

Vetor Zero - Lobo / Sao Paulo

Global Commission on Drug Policy

War on Drugo

Craft / Animation

151159A

2015 Branded Entertainment Merit Award

BBDO New York / New York

Sandy Hook Promise

What They Left Behind

Broadcast & Film / Branded Film

150162A

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo

P&G

Mom's First Birthday

Craft / Direction

150195A

2015 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Esurance

#Sorta: Pharmacy

Craft / Direction

150629A

2015 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Craft / Direction

150870A

2015 Branded Entertainment Merit Award

Tribal Worldwide, a division of DDB / Toronto

General Mills

Dadhood

Craft / Direction

151152A

2015 Branded Entertainment Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Other Branded Content / Co-Promotions

150505A

2015 Branded Entertainment Merit Award

Virtue Worldwide / Brooklyn, NY

Diesel

A-Z of Dance

Other Branded Content / Co-Promotions

151164A

2015 Branded Entertainment Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Other Branded Content / User Generated Content - Short Form

150173A

2015 Branded Entertainment Merit Award

Publicis London / London

Tourism Ireland

Wild Atlantic Way

Documentaries / Online

150946A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc.

Back in the Game

Documentaries / Online

151093A

2015 Branded Entertainment Merit Award

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Online / Long Form

150781A

2015 Branded Entertainment Merit Award

Ace Saatchi & Saatchi / Manila

TV5

Jasmine

Broadcast & Film / Branded Television

150019A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc

Back in the Game

Broadcast & Film / Branded Television

151092A

2015 Branded Entertainment Merit Award

HAKUHODO / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo

POLA

Call Her Name

Documentaries / Television

150491A

2015 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Documentaries / Television

150869A

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