The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Craft / Writing
Dadhood Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Writing
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Documentaries / Online
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
Airbnb Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Never Stop Discovering Agency: OgilvyOne / London Client: Land Rover Category: Craft / Editing
Silent Agency: CAA Marketing / Los Angeles Client: Dolby Category: Craft / Animation
Dad & Papa Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Online / Short Form
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Online / Short Form
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
The Game Before the Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
What They Left Behind Agency: BBDO New York / New York Client: Sandy Hook Promise Category: Documentaries / Film
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
Every Day is Day One Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Craft / Direction
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
Call Her Name Agency: HAKUHODO / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo Client: POLA Category: Documentaries / Television
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Documentaries / Television
EDF ELECTRIC SAGA Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS Client: EDF Category: Craft / Writing
Wild Atlantic Way Agency: Publicis London / London Client: Tourism Ireland Category: Documentaries / Online
Back in the Game Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc. Category: Documentaries / Online
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
A-Z of Dance Agency: Virtue Worldwide / Brooklyn, NY Client: Diesel Category: Other Branded Content / Co-Promotions
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Editing
Tough Love Agency: Joint / Portland Client: Procter and Gamble Category: Craft / Editing
Kids Agency: McCann XBC / New York Client: MasterCard Category: Craft / Editing
Sonos Your Home Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation
You Can Achieve Anything Without A Hangover Agency: Clemenger BBDO / sydney Client: Dry July Category: Craft / Animation
War on Drugo Agency: Vetor Zero - Lobo / Sao Paulo Client: Global Commission on Drug Policy Category: Craft / Animation
Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo Client: P&G Category: Online / Short Form
Hear The Human Story Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Online / Short Form

2015 Branded Entertainment Silver Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Other Branded Content / Custom Content

150885A

2015 Branded Entertainment Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Other Branded Content / Custom Content

151014A

2015 Branded Entertainment Bronze Pencil

Tool / Santa Monica + Y&R / New York

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

151223A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Branded Entertainment Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Craft / Writing

150689A

2015 Branded Entertainment Bronze Pencil

Tribal Worldwide, a division of DDB / Toronto

General Mills

Dadhood

Craft / Writing

151151A

2015 Branded Entertainment Bronze Pencil

Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach

Not Impossible Labs

Dons Voice

Documentaries / Online

150819A

2015 Branded Entertainment Silver Pencil

TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki

GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM

BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS

Other Branded Content / Co-Promotions

151069A

2015 Branded Entertainment Bronze Pencil

The Monkeys / Sydney + Mango / Sydney

IKEA

Airbnb

Other Branded Content / Co-Promotions

151145A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 Branded Entertainment Bronze Pencil

OgilvyOne / London

Land Rover

Never Stop Discovering

Craft / Editing

150910A

2015 Branded Entertainment Silver Pencil

CAA Marketing / Los Angeles

Dolby

Silent

Craft / Animation

150211A

2015 Branded Entertainment Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

Dad & Papa

Online / Short Form

150367A

2015 Branded Entertainment Silver Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGE

Online / Short Form

150415A

2015 Branded Entertainment Gold Pencil

Geometry Global / Bogota + Ogilvy & Mather / Bogota

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Online / Short Form

150435A

2015 Branded Entertainment Gold Pencil

Mullen / Boston

American Greetings

The World's Toughest Job

Online / Short Form

150802A

2015 Branded Entertainment Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before the Game

Online / Short Form

150977A

2015 Branded Entertainment Bronze Pencil

VML / Kansas City

Gatorade

Win From Within: Ben Jackson

Online / Short Form

151165A

2015 Branded Entertainment Bronze Pencil

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150574A

2015 Branded Entertainment Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150835A

2015 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Broadcast & Film / Branded Film

150055A

2015 Branded Entertainment Silver Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGE

Broadcast & Film / Branded Film

150414A

2015 Branded Entertainment Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Broadcast & Film / Branded Film

151179A

2015 Branded Entertainment Bronze Pencil

BBDO New York / New York

Sandy Hook Promise

What They Left Behind

Documentaries / Film

150133A

2015 Branded Entertainment Bronze Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online / Long Form

151125A

2015 Branded Entertainment Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Gaming, Music & Mobile / Branded Mobile

150604A

2015 Branded Entertainment Silver Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Gaming, Music & Mobile / Branded Mobile

151109A

2015 Branded Entertainment Gold Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Gaming, Music & Mobile / Branded Gaming

150225A

2015 Branded Entertainment Bronze Pencil

Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London

Samsung

Every Day is Day One

Craft / Direction

150397A

2015 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Direction

150401A

2015 Branded Entertainment Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Craft / Direction

150552A

2015 Branded Entertainment Bronze Pencil

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Craft / Direction

150779A

2015 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Craft / Direction

151072A

2015 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Adidas

Brazucam

Other Branded Content / Custom Content

151073A

2015 Branded Entertainment Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Other Branded Content / User Generated Content - Short Form

150173A

2015 Branded Entertainment Merit Award

HAKUHODO / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo

POLA

Call Her Name

Documentaries / Television

150491A

2015 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Documentaries / Television

150869A

2015 Branded Entertainment Merit Award

Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS

EDF

EDF ELECTRIC SAGA

Craft / Writing

150503A

2015 Branded Entertainment Merit Award

Publicis London / London

Tourism Ireland

Wild Atlantic Way

Documentaries / Online

150946A

2015 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Nissan Canada Inc.

Back in the Game

Documentaries / Online

151093A

2015 Branded Entertainment Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Other Branded Content / Co-Promotions

150505A

2015 Branded Entertainment Merit Award

Virtue Worldwide / Brooklyn, NY

Diesel

A-Z of Dance

Other Branded Content / Co-Promotions

151164A

2015 Branded Entertainment Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Editing

150404A

2015 Branded Entertainment Merit Award

Joint / Portland

Procter and Gamble

Tough Love

Craft / Editing

150564A

2015 Branded Entertainment Merit Award

McCann XBC / New York

MasterCard

Kids

Craft / Editing

150773A

2015 Branded Entertainment Merit Award

72andSunny / Playa Vista

Sonos

Sonos Your Home

Craft / Animation

150017A

2015 Branded Entertainment Merit Award

Clemenger BBDO / sydney

Dry July

You Can Achieve Anything Without A Hangover

Craft / Animation

150224A

2015 Branded Entertainment Merit Award

Vetor Zero - Lobo / Sao Paulo

Global Commission on Drug Policy

War on Drugo

Craft / Animation

151159A

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo

P&G

Mom's First Birthday

Online / Short Form

150194A

2015 Branded Entertainment Merit Award

Memac Ogilvy / Dubai

Al Jazeera News Network

Hear The Human Story

Online / Short Form

150780A

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