The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Broadcast & Film / Branded Film
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online / Short Form
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA
Client: Hoonigan Category: Craft / Editing
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Other Branded Content / Custom Content
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Craft / Writing
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Craft / Direction
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Craft / Direction
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online / Long Form
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade Category: Online / Short Form
The 24 hour ad break
Agency: TRY Advertising Agency / Oslo
Client: DNB Category: Other Branded Content / User Generated Content - Short Form
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney
Client: IKEA Category: Other Branded Content / Co-Promotions
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Writing
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Documentaries / Online
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Adidas Category: Other Branded Content / Custom Content
Project Phoenix
Agency: FoxP2 / Cape Town + Giant Films / Cape Town
Client: Design Indaba Category: Documentaries / Film
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Long Form
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G Category: Online / Short Form
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Short Form
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google Category: Online / Short Form
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Online / Short Form
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox Category: Online / Short Form
Award:
2015 Branded Entertainment Best of Show Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Branded Entertainment Best of Discipline Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
The Other Side
Category:
Broadcast & Film / Branded Film
Annual ID:
151179A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Annual ID:
150435A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Annual ID:
150802A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150835A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
LOGAN / Los Angeles, CA
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Annual ID:
150704A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150225A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Annual ID:
150414A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Annual ID:
150885A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Annual ID:
151014A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Annual ID:
150415A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150604A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
151109A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
CAA Marketing / Los Angeles
Client:
Dolby
Title:
Silent
Category:
Craft / Animation
Annual ID:
150211A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Annual ID:
151069A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Annual ID:
150689A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Annual ID:
150401A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Annual ID:
150552A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Annual ID:
151072A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Annual ID:
150055A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tool / Santa Monica + Y&R / New York
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Annual ID:
151223A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Annual ID:
150133A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Annual ID:
151125A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Annual ID:
150367A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Annual ID:
150977A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Annual ID:
151165A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
DNB
Title:
The 24 hour ad break
Category:
Other Branded Content / User Generated Content - Short Form
Annual ID:
151154A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
JWT / Sydney
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150574A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
The Monkeys / Sydney + Mango / Sydney
Client:
IKEA
Title:
Airbnb
Category:
Other Branded Content / Co-Promotions
Annual ID:
151145A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tribal Worldwide, a division of DDB / Toronto
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Annual ID:
151151A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Documentaries / Online
Annual ID:
150819A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Annual ID:
150397A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Annual ID:
150779A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
OgilvyOne / London
Client:
Land Rover
Title:
Never Stop Discovering
Category:
Craft / Editing
Annual ID:
150910A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ace Saatchi & Saatchi / Manila
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Annual ID:
150019A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Annual ID:
151092A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Annual ID:
150162A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Annual ID:
151073A
Award:
2015 Branded Entertainment Merit Award
Agency:
FoxP2 / Cape Town + Giant Films / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Documentaries / Film
Annual ID:
150431A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Online / Long Form
Annual ID:
150781A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Annual ID:
150194A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
Hear The Human Story
Category:
Online / Short Form
Annual ID:
150780A
Award:
2015 Branded Entertainment Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
Dad Casting
Category:
Online / Short Form
Annual ID:
150804A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Google
Title:
Google - Pledge to vote
Category:
Online / Short Form
Annual ID:
150840A
Award:
2015 Branded Entertainment Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Annual ID:
151046A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\\Media Arts Lab / Los Angeles
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Annual ID:
151084A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWAToronto / Toronto
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Annual ID:
151094A
Award:
2015 Branded Entertainment Merit Award
Agency:
Thinkmodo / New York
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Annual ID:
151149A
