The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Writing
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
Lost
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade Category: Online / Short Form
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma Category: Websites / Food & Drinks
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online / Long Form
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Interactive Advertising / Banners
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles
Client: AICP Category: Broadcast & Moving Image / Title Sequences
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Documentaries / Online
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi Category: User Experience Design - Mobile / Utility
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum Category: Public Service - Design / Publication Design
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Innovation in Outdoor / Single
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Kanji ID
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC. Category: Publication Design / Book Cover Design
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Award:
2015 Mobile Bronze Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
Mobile Applications / Branded Games
Annual ID:
150596A
Award:
2015 Interactive Bronze Pencil
Agency:
Heye GmbH / Munich
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150533A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tribal Worldwide, a division of DDB / Toronto
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Annual ID:
151151A
Award:
2015 Mobile Bronze Pencil
Agency:
360i / New York
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150007A
Award:
2015 Mobile Bronze Pencil
Agency:
LDC / São Paulo
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150702A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tool / Santa Monica + Y&R / New York
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Annual ID:
151223A
Award:
2015 Radio Bronze Pencil
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
Lost
Category:
Radio / Public Service - Campaign
Annual ID:
150559A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Annual ID:
150317A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Annual ID:
150876A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150692A
Award:
2015 Social Media Bronze Pencil
Agency:
The Branching / Richmond
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151098A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Annual ID:
150367A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Annual ID:
150977A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Annual ID:
151165A
Award:
2015 Radio Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
GSK
Title:
See you do snore
Category:
Innovation in Radio / Single
Annual ID:
150467A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
adamandeveDDB / london
Client:
Harvey Nichols
Title:
Shoe
Category:
Collateral / Posters - Single
Annual ID:
150026A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / Posters - Single
Annual ID:
150765A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150439A
Award:
2015 Interactive Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Annual ID:
150032A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Annual ID:
151125A
Award:
2015 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Annual ID:
150130A
Award:
2015 Interactive Bronze Pencil
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Interactive Advertising / Banners
Annual ID:
150482A
Award:
2015 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150038A
Award:
2015 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150961A
Award:
2015 Design Bronze Pencil
Agency:
AICP / Los Angeles
Client:
AICP
Title:
AICP 2014 Opening & Category Titles
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150033A
Award:
2015 Direct Bronze Pencil
Agency:
BlueHive / Sao Paulo
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Annual ID:
150203A
Award:
2015 Radio Bronze Pencil
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Thats No Joke
Category:
Radio / Public Service - Single
Annual ID:
150566A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Documentaries / Online
Annual ID:
150819A
Award:
2015 UX / UI Bronze Pencil
Agency:
Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client:
Sanofi
Title:
Get Well Kit
Category:
User Experience Design - Mobile / Utility
Annual ID:
150445A
Award:
2015 Design Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Design Craft / Photography - Single or Series
Annual ID:
150526A
Award:
2015 Design Bronze Pencil
Agency:
Miharumiyukijiro / Tokyo
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150782A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Annual ID:
150857A
Award:
2015 Design Bronze Pencil
Agency:
Xiao Mage Cheng Zi / Beijing
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Annual ID:
151218A
Award:
2015 Mobile Bronze Pencil
Agency:
DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150278A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150962A
Award:
2015 Mobile Bronze Pencil
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Annual ID:
150793A
Award:
2015 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150803A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Annual ID:
150963A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Annual ID:
150764A
Award:
2015 Interactive Bronze Pencil
Agency:
AKQA / Paris
Client:
Hermes
Title:
La Maison Des Carrés
Category:
Websites / E-Commerce
Annual ID:
150045A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Annual ID:
150064A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Annual ID:
150109A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Annual ID:
151172A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
150609A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
150970A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Annual ID:
150368A
Award:
2015 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
DENTSU INC.
Title:
Kanji ID
Category:
Publication Design / Book Cover Design
Annual ID:
150313A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
JWT / Sydney
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150574A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150237A
Award:
2015 Design Bronze Pencil
Agency:
J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client:
ASAHISEIKA CO., LTD.
Title:
YAWAIRO UIRO
Category:
Package Design / Single or Series
Annual ID:
150545A
