The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

AICP 2014 Opening & Category Titles Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
DESIGN TOUCH Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Tokyo Midtown Category: Public Service - Design / Brand Identity - Series
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series
mt book Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Rain-Codes Agency: Geometry Global / Hong Kong Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Making Clothing Donation Instantly Rewarding Agency: Ogilvy Beijing / Beijing Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
THERE IS NO BIGGER PRICE THAN SHARING Agency: Leo Burnett / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
Harley Second World War Agency: Young&Rubicam Prague / Prague 5, 15000 Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
Dad & Papa Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Publications / App-Based
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7 Client: Prague Pride Category: Social Media / Branded Social Campaign
Never Stop Discovering Agency: OgilvyOne / London Client: Land Rover Category: Craft / Editing
Lucozade - Teleconference Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio Craft / Scriptwriting
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
Living with Lag Agency: ANR BBDO / Stockholm Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Innovation in Video / Single
Who Saves Who Campaign Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
Bring Down the King Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series
Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics

2015 Design Bronze Pencil

AICP / Los Angeles

AICP

AICP 2014 Opening & Category Titles

Broadcast & Moving Image / Title Sequences

150033A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Tokyo Midtown

DESIGN TOUCH

Public Service - Design / Brand Identity - Series

150572A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

150330A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Hotel Japan

Hotel Japan

Brand Identity / Series

150791A

2015 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt book

Collateral Design / Booklets & Brochures

150543A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

150788A

2015 Design Bronze Pencil

Geometry Global / Hong Kong

Cebu Pacific Air

Rain-Codes

Experiences / Outdoor Spaces

150438A

2015 Design Bronze Pencil

Ogilvy Beijing / Beijing

China Foundation for Poverty Alleviation

Making Clothing Donation Instantly Rewarding

Experiences / Outdoor Spaces

150878A

2015 Branded Entertainment Bronze Pencil

Tool / Santa Monica + Y&R / New York

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

151223A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Public Service - Video / Cinema

150914A

2015 Intellectual Property Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Intellectual Property & Products / Integrated Digital & Physical Products

150950A

2015 Cross-Platform Bronze Pencil

Geometry Global / Bogotá + Ogilvy & Mather / Bogotá

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Public Service - Experiential / Ambient & Guerilla

150436A

2015 Cross-Platform Bronze Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

150944A

2015 Design Bronze Pencil

M&C Saatchi / Sydney

Monikas Doggie Rescue

Dog Home

Public Service - Design / Promotional Items - Single or Series

150715A

2015 Film Bronze Pencil

Leo Burnett / Madrid

LOTERIAS Y APUESTAS DEL ESTADO

THERE IS NO BIGGER PRICE THAN SHARING

Cinema Advertising / Long Form - Over :90 - Single

150599A

2015 Print & Outdoor Bronze Pencil

Young&Rubicam Prague / Prague 5, 15000

PHD Bikes a.s./ Harley Davidson

Harley Second World War

Collateral / P.O.P. & In-Store - Campaign

151243A

2015 Interactive Bronze Pencil

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Interactive Advertising / Public Service / Non-Profit

150273A

2015 Interactive Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Interactive Advertising / Public Service / Non-Profit

150838A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Interactive Advertising / Public Service / Non-Profit

150887A

2015 Film Bronze Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Online Films & Video / Short Form - Single

150579A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Print & Outdoor Bronze Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Public Service - Outdoor / Outdoor - Single

150165A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Outdoor / Outdoor - Single

150743A

2015 Interactive Bronze Pencil

Africa / Sao Paulo

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

150032A

2015 Branded Entertainment Bronze Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online / Long Form

151125A

2015 Branded Entertainment Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

Dad & Papa

Online / Short Form

150367A

2015 Branded Entertainment Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before the Game

Online / Short Form

150977A

2015 Branded Entertainment Bronze Pencil

VML / Kansas City

Gatorade

Win From Within: Ben Jackson

Online / Short Form

151165A

2015 Cross-Platform Bronze Pencil

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Events, Competitions & Installations

150289A

2015 Cross-Platform Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Public Service - Experiential / Events, Competitions & Installations

150837A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

150888A

2015 Mobile Bronze Pencil

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Digital Publications / App-Based

150793A

2015 Interactive Bronze Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Interactive Advertising / Environmental / Experiential - Single

150038A

2015 Interactive Bronze Pencil

R/GA / New York

Equinox

The Pursuit

Interactive Advertising / Environmental / Experiential - Single

150961A

2015 Social Media Bronze Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Branded Social Campaign

150093A

2015 Social Media Bronze Pencil

Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7

Prague Pride

LGBTAvatars

Social Media / Branded Social Campaign

150447A

2015 Branded Entertainment Bronze Pencil

OgilvyOne / London

Land Rover

Never Stop Discovering

Craft / Editing

150910A

2015 Radio Bronze Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Suntory

Lucozade - Teleconference

Radio Craft / Scriptwriting

150862A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Film Bronze Pencil

ANR BBDO / Stockholm

Umeå Energi/ume.net

Living with Lag

Innovation in Video / Single

150075A

2015 Film Bronze Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Innovation in Video / Single

150391A

2015 Print & Outdoor Bronze Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Who Saves Who Campaign

Magazine / Full Page or Spread - Campaign

150119A

2015 Print & Outdoor Bronze Pencil

DDB Group New Zealand / Auckland

SKY Television

Bring Down the King

Outdoor / Outdoor Installations & Ambient - Single

150279A

2015 Design Bronze Pencil

beierarbeit / Bielefeld

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

150196A

2015 Mobile Bronze Pencil

DDB Group Melbourne / Melbourne + Exit Films / Melbourne

RSL Australia

Minute of Silence

Mobile Applications / Public Service / Non-Profit

150278A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Branded Entertainment Bronze Pencil

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150574A

2015 Interactive Bronze Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

150314A

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