The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
MAPS CAMPAIGN Agency: AMVBBDO / London Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Choyo (Font) Agency: GIICHI DESIGN / Tokyo Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Design association NPO Category: Design Craft / Typography - Single or Series
The Beauty Of Sharpness - Salmon Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
What They Left Behind Agency: BBDO New York / New York Client: Sandy Hook Promise Category: Documentaries / Film
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
Rebirth After Reading Agency: Cheil China / Beijing Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Who Saves Who Campaign Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7 Client: Prague Pride Category: Social Media / Branded Social Campaign
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Lost Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
Soundlab Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
Thick & Fine Agency: FCB Chicago / Chicago Client: Copic Category: Collateral / Posters - Campaign
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
The redesign of latimes.com Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / Interface Design Craft
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Return of the Ashes Agency: Ogilvy Group Thailand / Bangkok Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Innovation in Outdoor / Single
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Erase The Difference / Houses Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: Interactive Craft / Sound Design
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
Kanji ID Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: Publication Design / Book Cover Design

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

WHISKAS

MAPS CAMPAIGN

Newspaper / Full Page or Spread - Campaign

150065A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Public Service - Design / Collateral Design - Single or Series

150799A

2015 Design Bronze Pencil

GIICHI DESIGN / Tokyo

Morisawa Type Design Competition 2014

Choyo (Font)

Design Craft / Typography - Single or Series

150459A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Design association NPO

HOKUSAI_LINE

Design Craft / Typography - Single or Series

150798A

2015 Print & Outdoor Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness - Salmon

Print Craft / Art Direction - Single Only

150527A

2015 Print & Outdoor Bronze Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Print Craft / Art Direction - Single Only

150676A

2015 Branded Entertainment Bronze Pencil

BBDO New York / New York

Sandy Hook Promise

What They Left Behind

Documentaries / Film

150133A

2015 UX / UI Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

150316A

2015 Intellectual Property Bronze Pencil

Cheil China / Beijing

Friends of Nature

Rebirth After Reading

Intellectual Property & Products / Experimental / Internal Projects / R&D

150214A

2015 Print & Outdoor Bronze Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Who Saves Who Campaign

Magazine / Full Page or Spread - Campaign

150119A

2015 Social Media Bronze Pencil

Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Social Media / Best Integrated Campaign Led by Social

150692A

2015 Social Media Bronze Pencil

The Branching / Richmond

Foo Fighters RVA

Foo Fighters RVA

Social Media / Best Integrated Campaign Led by Social

151098A

2015 Social Media Bronze Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Branded Social Campaign

150093A

2015 Social Media Bronze Pencil

Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7

Prague Pride

LGBTAvatars

Social Media / Branded Social Campaign

150447A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Broadcast & Film / Branded Film

150055A

2015 Social Media Bronze Pencil

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Branded Social Post

150620A

2015 Social Media Bronze Pencil

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

151160A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Mobile Bronze Pencil

Hill Holliday / Boston

Merrell

Trailscape

Use of Technology / Augmented Experience

150536A

2015 Mobile Bronze Pencil

Tool / Santa Monica + Odd Division / Los Angeles

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

150825A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Public Service - Video / Cinema

150914A

2015 Interactive Bronze Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Websites / Public Service / Non-Profit

150172A

2015 Radio Bronze Pencil

J.WALTER THOMPSON CHILE / Santiago

Cruz Roja Chilena

Lost

Radio / Public Service - Campaign

150559A

2015 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Posters

Collateral / Posters - Campaign

150403A

2015 Print & Outdoor Bronze Pencil

FCB Chicago / Chicago

Copic

Thick & Fine

Collateral / Posters - Campaign

150420A

2015 Design Bronze Pencil

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

150546A

2015 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Design for the Greater Good / For-Profit Initiated

151076A

2015 UX / UI Bronze Pencil

Code and Theory / New York

Los Angeles Times

The redesign of latimes.com

User Experience Design - Web / Interface Design Craft

150232A

2015 Cross-Platform Bronze Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Print & Outdoor Bronze Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Public Service - Outdoor / Outdoor - Single

150165A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Outdoor / Outdoor - Single

150743A

2015 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

Caran Dache & Forest Control / HHK Intertrade Co., Ltd.

Return of the Ashes

Public Service - Outdoor / Outdoor - Campaign

150894A

2015 Design Bronze Pencil

ATELIER BRÜCKNER / Stuttgart + MKT / Olching

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

150082A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Innovation in Outdoor / Single

150064A

2015 Print & Outdoor Bronze Pencil

BBDO Group Germany GmbH / Berlin

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Innovation in Outdoor / Single

150109A

2015 Print & Outdoor Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Innovation in Outdoor / Single

151172A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Film Bronze Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Online Films & Video / Short Form - Single

150579A

2015 Direct Bronze Pencil

Rethink / Toronto

Historica Canada

Memory Project

Digital Direct Marketing / Mobile

150994A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Print / Newspaper or Magazine - Single

150742A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference / Houses

Public Service - Print / Newspaper or Magazine - Single

150925A

2015 Interactive Bronze Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

Interactive Craft / Sound Design

150517A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Radio Bronze Pencil

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio / Consumer - Single

151034A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo

DENTSU INC.

Kanji ID

Publication Design / Book Cover Design

150313A

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