The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience
Build With Chrome 2.0 Agency: North Kingdom / Skelleftea Client: Google & LEGO Category: User Experience Design - Web / User Experience
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft
Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Brady Bunch Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Design Gold Pencil

Interbrand / New York

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

150541A

2015 Film Gold Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Online Films & Video / Public Service / Non-Profit

150942A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Video Craft / Direction

151071A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Newspaper / Small Space Print - Campaign

150021A

2015 Direct Gold Pencil

Leo Burnett Chicago / Chicago

Esurance

#EsuranceSave30

Digital Direct Marketing / Social Media & Viral Marketing

150622A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 UX / UI Gold Pencil

72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam

Google

Google Night Walk

User Experience Design - Web / User Experience

150012A

2015 UX / UI Gold Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

User Experience Design - Web / User Experience

150226A

2015 UX / UI Gold Pencil

North Kingdom / Skelleftea

Google & LEGO

Build With Chrome 2.0

User Experience Design - Web / User Experience

150815A

2015 Mobile Gold Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

151013A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Branded Entertainment Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150835A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Film Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

151126A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Innovation in Outdoor / Single

150036A

2015 Interactive Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

150455A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

2015 Mobile Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Use of Technology / Location-Based Services or Proximity Marketing

150722A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Shoe

Newspaper / Small Space Print - Single

150023A

2015 UX / UI Gold Pencil

North Kingdom / Stockholm

Warner Bros. / Google

The Hobbit: The Battle of The Five Armies

User Experience Design - Mobile / Interface Design Craft

150816A

2015 UX / UI Gold Pencil

R/GA / New York + Qol Devices / New York

Qol Devices

Alvio

User Experience Design - Mobile / Utility

150948A

2015 Print & Outdoor Gold Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral / Posters - Campaign

150760A

2015 Social Media Gold Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Social Media / Branded Social Campaign

150777A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

150123A

2015 Film Gold Pencil

dummy. / Venice + Translation / New York

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

150386A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Design Gold Pencil

Akestam Holst / Stockholm + STOPP / Stockholm

Apotek Hjartat

Blowing in The Wind

Experiences / Outdoor Spaces

150040A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Branded Entertainment Gold Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Gaming, Music & Mobile / Branded Gaming

150225A

2015 Film Gold Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

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