The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Innovation in Video / Single
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Websites / Automotive Products & Services
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online / Short Form
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Design Craft / Typography - Single or Series
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Package Design / Single or Series
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiences / Brand Installations
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Video Craft / Direction
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: User Experience Design - Web / User Experience
Build With Chrome 2.0
Agency: North Kingdom / Skelleftea
Client: Google & LEGO Category: User Experience Design - Web / User Experience
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
National September 11 Memorial & Museum
Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Annual ID:
151055A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Annual ID:
151057A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Annual ID:
150550A
Award:
2015 Design Gold Pencil
Agency:
Akestam Holst / Stockholm + STOPP / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Annual ID:
150040A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
150673A
Award:
2015 Interactive Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
The Other Side
Category:
Websites / Automotive Products & Services
Annual ID:
151180A
Award:
2015 Mobile Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150722A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150122A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151070A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150123A
Award:
2015 Film Gold Pencil
Agency:
dummy. / Venice + Translation / New York
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150386A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Annual ID:
150435A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Annual ID:
150802A
Award:
2015 UX / UI Gold Pencil
Agency:
R/GA / New York + Qol Devices / New York
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Annual ID:
150948A
Award:
2015 Design Gold Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Annual ID:
150796A
Award:
2015 Film Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150399A
Award:
2015 Design Gold Pencil
Agency:
DENTSU INC. / Nagoya
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Package Design / Single or Series
Annual ID:
150305A
Award:
2015 Design Gold Pencil
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Annual ID:
150990A
Award:
2015 UX / UI Gold Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
151088A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151127A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151128A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151129A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Annual ID:
150760A
Award:
2015 Social Media Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A
Award:
2015 Design Gold Pencil
Agency:
ADK / Japan
Client:
CITIZEN WATCH CO., LTD.
Title:
LIGHT is TIME
Category:
Experiences / Indoor Spaces
Annual ID:
150031A
Award:
2015 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Annual ID:
150490A
Award:
2015 Mobile Gold Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A
Award:
2015 Film Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151126A
Award:
2015 UX / UI Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150220A
Award:
2015 UX / UI Gold Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150949A
Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150310A
Award:
2015 Mobile Gold Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151013A
Award:
2015 Design Gold Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Annual ID:
151106A
Award:
2015 Mobile Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Mobile Applications / Services / Utilities
Annual ID:
150219A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150083A
Award:
2015 Social Media Gold Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150087A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Annual ID:
151071A
Award:
2015 UX / UI Gold Pencil
Agency:
72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Annual ID:
150012A
Award:
2015 UX / UI Gold Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Annual ID:
150226A
Award:
2015 UX / UI Gold Pencil
Agency:
North Kingdom / Skelleftea
Client:
Google & LEGO
Title:
Build With Chrome 2.0
Category:
User Experience Design - Web / User Experience
Annual ID:
150815A
Award:
2015 Interactive Gold Pencil
Agency:
Factory / London
Client:
Honda
Title:
The Other Side
Category:
Interactive Craft / Sound Design
Annual ID:
150411A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150707A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150700A
Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150701A
Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A
Award:
2015 Design Gold Pencil
Agency:
village(R) / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Annual ID:
151162A
