The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Brady Bunch Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single

Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single

Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing

The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product

JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video

Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand

Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated

Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft

iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure

Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / User Generated Content

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast

Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign

#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single

The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign

Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design

National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing

EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media

Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media

The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design

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Annual ID

Award: 2015 Branded Entertainment Gold Pencil

Agency: Funny Or Die / Los Angeles

Client: Healthcare.gov

Title: Between Two Ferns with Zach Galfianakis: President Barack Obama

Category: Online / Long Form

Annual ID: 150434A

Award: 2015 Design Gold Pencil

Agency: Dentsu Inc. / Tokyo

Client: EAST JAPAN RAILWAY COMPANY

Title: Get Back, Tohoku.

Category: Collateral Design / Posters - Series

Annual ID: 150309A

Award: 2015 Interactive Gold Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen- Will Beats Noise

Category: Interactive Advertising / Interactive Video

Annual ID: 150359A

Award: 2015 Cross-Platform Gold Pencil

Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

Client: ZDK Gesellschaft Demokratische Kultur GmbH

Title: Nazis against Nazis – Germany's most involuntary charity walk

Category: Public Service - Experiential / Events, Competitions & Installations

Annual ID: 150454A

Award: 2015 Film Gold Pencil

Agency: SS+K / New York

Client: HBO Go

Title: Awkward Family Viewing

Category: Online Films & Video / Short Form - Series / Episodes

Annual ID: 151054A

Award: 2015 Social Media Gold Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen-Will Beats Noise

Category: Social Media / Best Integrated Campaign Led by Social

Annual ID: 150360A

Award: 2015 Responsive Environments Gold Pencil

Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client: Cooper Hewitt, Smithsonian Design Museum

Title: Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category: Interiors / Commercial / Private / Other

Annual ID: 150700A

Award: 2015 Direct Gold Pencil

Agency: Ogilvy Brasil / Sao Paulo

Client: Sol de Janeiro

Title: Tattoo Skin Cancer Check

Category: Direct Marketing / Ambient Media

Annual ID: 150884A

Award: 2015 Print & Outdoor Gold Pencil

Award:
2015 Branded Entertainment Gold Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Design Gold Pencil

Agency:
Dentsu Inc. / Tokyo

Client:
EAST JAPAN RAILWAY COMPANY

Title:
Get Back, Tohoku.

Category:
Collateral Design / Posters - Series

Annual ID:
150309A

Award:
2015 Interactive Gold Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Interactive Advertising / Interactive Video

Annual ID:
150359A

Award:
2015 Cross-Platform Gold Pencil

Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

Client:
ZDK Gesellschaft Demokratische Kultur GmbH

Title:
Nazis against Nazis – Germany's most involuntary charity walk

Category:
Public Service - Experiential / Events, Competitions & Installations

Annual ID:
150454A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing

Category:
Online Films & Video / Short Form - Series / Episodes

Annual ID:
151054A

Award:
2015 Social Media Gold Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen-Will Beats Noise

Category:
Social Media / Best Integrated Campaign Led by Social

Annual ID:
150360A

Award:
2015 Responsive Environments Gold Pencil

Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client:
Cooper Hewitt, Smithsonian Design Museum

Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category:
Interiors / Commercial / Private / Other

Annual ID:
150700A

Award:
2015 Direct Gold Pencil

Agency:
Ogilvy Brasil / Sao Paulo

Client:
Sol de Janeiro

Title:
Tattoo Skin Cancer Check

Category:
Direct Marketing / Ambient Media

Annual ID:
150884A

Award:
2015 Print & Outdoor Gold Pencil

Agency:
Leo Burnett / Sydney

Client:
WWF

Title:
Poachers

Category:
Public Service - Print / Newspaper or Magazine - Campaign

Annual ID:
150601A

Award:
2015 Intellectual Property Gold Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client:
Baidu Online Network Technology (Beijing) Co., Ltd.

Title:
Baidu Kuaisou

Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID:
150084A

Award:
2015 Radio Gold Pencil

Agency:
Ogilvy & Mather Argentina / Buenos Aires

Client:
Colegio Las Lomas Oral

Title:
Rising Voices

Category:
Innovation in Radio / Single

Annual ID:
150842A

Award:
2015 Mobile Gold Pencil

Agency:
Wunderman / London

Client:
Childhood Eye Cancer Trust

Title:
Flash Photo Posters

Category:
Other Digital Solutions

Annual ID:
151214A

Award:
2015 UX / UI Gold Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 Film Gold Pencil

Agency:
BBDO New York / New York