The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form


Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series


Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video


Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations


Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes


Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social


Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other


Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media


Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign


Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D


Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single


Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions


The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics


Brady Bunch
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single


Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single


Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA
Client: Hoonigan Category: Craft / Editing


The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product


Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Intellectual Property & Products / Physical Product


JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series


The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Interactive Advertising / Interactive Video


Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand


Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Design for the Greater Good / For-Profit Initiated


Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes


Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit


Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Websites / Footwear, Clothing & Accessories


The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand


The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: User Experience Design - Web / Interface Design Craft


iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure


Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content


The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Websites / Automotive Products & Services


Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast


Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting


Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting


#TBT TV Campaign
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign


#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single


100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos


Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single


The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign


Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single


Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single


Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single


Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design


National September 11 Memorial & Museum
Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other


Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility


Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing


EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series


Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media


The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Direct Marketing / Ambient Media


Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Direct Marketing / Ambient Media


Award:
2015 Branded Entertainment Gold Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A

Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A

Award:
2015 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Annual ID:
150359A

Award:
2015 Cross-Platform Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A

Award:
2015 Social Media Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A

Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150700A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A

Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A

Award:
2015 Radio Gold Pencil
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Annual ID:
150842A

Award:
2015 Mobile Gold Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A

Award:
2015 UX / UI Gold Pencil
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150469A

Award:
2015 Film Gold Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150123A

Award:
2015 Film Gold Pencil
Agency:
dummy. / Venice + Translation / New York
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150386A

Award:
2015 Branded Entertainment Gold Pencil
Agency:
LOGAN / Los Angeles, CA
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Annual ID:
150704A

Award:
2015 Intellectual Property Gold Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150292A

Award:
2015 Intellectual Property Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150721A

Award:
2015 Design Gold Pencil
Agency:
village(R) / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Annual ID:
151162A

Award:
2015 Interactive Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
The Other Side
Category:
Interactive Advertising / Interactive Video
Annual ID:
151181A

Award:
2015 Social Media Gold Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150087A

Award:
2015 Design Gold Pencil
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150115A

Award:
2015 Film Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151126A

Award:
2015 Interactive Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Annual ID:
150455A

Award:
2015 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150358A

Award:
2015 Branded Entertainment Gold Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150835A

Award:
2015 UX / UI Gold Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
151088A

Award:
2015 Interactive Gold Pencil
Agency:
Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150790A

Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A

Award:
2015 Interactive Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
The Other Side
Category:
Websites / Automotive Products & Services
Annual ID:
151180A

Award:
2015 Film Gold Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150941A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Annual ID:
151055A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Annual ID:
151057A

Award:
2015 Film Gold Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150124A

Award:
2015 Cross-Platform Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Annual ID:
150688A

Award:
2015 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150398A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Innovation in Outdoor / Single
Annual ID:
150036A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150523A

Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151127A

Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151128A

Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151129A

Award:
2015 Design Gold Pencil
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Publication Design / Magazine Layout Design
Annual ID:
150585A

Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150701A

Award:
2015 UX / UI Gold Pencil
Agency:
R/GA / New York + Qol Devices / New York
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Annual ID:
150948A

Award:
2015 Mobile Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150722A

Award:
2015 Design Gold Pencil
Agency:
Creative Juice\Bangkok / Bangkok
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150248A

Award:
2015 Direct Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Annual ID:
150453A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Annual ID:
150836A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Annual ID:
150883A
