The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA
Client: Hoonigan Category: Craft / Editing
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
National September 11 Memorial & Museum
Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Design Craft / Typography - Single or Series
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Video Craft / Direction
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
The Hobbit: The Battle of The Five Armies
Agency: North Kingdom / Stockholm
Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft
Award:
2015 Direct Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150400A
Award:
2015 Film Gold Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
151178A
Award:
2015 Design Gold Pencil
Agency:
Akestam Holst / Stockholm + STOPP / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Annual ID:
150040A
Award:
2015 Film Gold Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150942A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
LOGAN / Los Angeles, CA
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Annual ID:
150704A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Annual ID:
150023A
Award:
2015 UX / UI Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150220A
Award:
2015 UX / UI Gold Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150949A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
150673A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150708A
Award:
2015 Interactive Gold Pencil
Agency:
Factory / London
Client:
Honda
Title:
The Other Side
Category:
Interactive Craft / Sound Design
Annual ID:
150411A
Award:
2015 Social Media Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150083A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150602A
Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150310A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150022A
Award:
2015 Interactive Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Annual ID:
150455A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151127A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151128A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151129A
Award:
2015 Mobile Gold Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150354A
Award:
2015 Intellectual Property Gold Pencil
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
150497A
Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150700A
Award:
2015 Responsive Environments Gold Pencil
Agency:
Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150701A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150123A
Award:
2015 Film Gold Pencil
Agency:
dummy. / Venice + Translation / New York
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150386A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150707A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Innovation in Outdoor / Single
Annual ID:
150036A
Award:
2015 Film Gold Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150581A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A
Award:
2015 Film Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151126A
Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A
Award:
2015 Design Gold Pencil
Agency:
village(R) / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Annual ID:
151162A
Award:
2015 Mobile Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150722A
Award:
2015 Design Gold Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Annual ID:
150796A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150124A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150523A
Award:
2015 Design Gold Pencil
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150115A
Award:
2015 Radio Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
MARS Pedigree
Title:
K9FM
Category:
Innovation in Radio / Single
Annual ID:
150234A
Award:
2015 Radio Gold Pencil
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Annual ID:
150842A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Annual ID:
151056A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
151058A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Annual ID:
151059A
Award:
2015 Film Gold Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150941A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Annual ID:
151071A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Annual ID:
150760A
Award:
2015 UX / UI Gold Pencil
Agency:
North Kingdom / Stockholm
Client:
Warner Bros. / Google
Title:
The Hobbit: The Battle of The Five Armies
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150816A
