The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

2015 Intellectual Property Gold Pencil

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

150497A

2015 Film Gold Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Online Films & Video / Public Service / Non-Profit

150942A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Video Craft / Scriptwriting

151055A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Video Craft / Scriptwriting

151057A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Interactive Advertising / Interactive Video

151181A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Innovation in Video / Single

150550A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Film Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Cinema Advertising / Long Form - Over :90 - Single

150399A

2015 Radio Gold Pencil

Colenso BBDO / Auckland

MARS Pedigree

K9FM

Innovation in Radio / Single

150234A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

2015 Print & Outdoor Gold Pencil

SID LEE / Montréal

Réno-Dépôt

Sky Swatches

Outdoor / Digital / Electronic

151041A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Innovation in Outdoor / Single

150036A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Branded Entertainment Gold Pencil

Geometry Global / Bogota + Ogilvy & Mather / Bogota

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Online / Short Form

150435A

2015 Branded Entertainment Gold Pencil

Mullen / Boston

American Greetings

The World's Toughest Job

Online / Short Form

150802A

2015 Interactive Gold Pencil

Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

150790A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Integrated Digital & Physical Products

150083A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 UX / UI Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

User Experience Design - Mobile / User Experience

150220A

2015 UX / UI Gold Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

150949A

2015 Film Gold Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Video / Non-Broadcast

150941A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

2015 Branded Entertainment Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Broadcast & Film / Branded Film

151179A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Interactive Gold Pencil

Factory / London

Honda

The Other Side

Interactive Craft / Sound Design

150411A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Interactive Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

150455A

2015 Film Gold Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Design Gold Pencil

Akestam Holst / Stockholm + STOPP / Stockholm

Apotek Hjartat

Blowing in The Wind

Experiences / Outdoor Spaces

150040A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Branded Entertainment Gold Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Gaming, Music & Mobile / Branded Gaming

150225A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

151056A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

151058A

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