The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / User Generated Content
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Innovation in Outdoor / Single

150036A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

151056A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

151058A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Your Choice

Online Films & Video / Short Form - Single

151059A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Design Gold Pencil

Interbrand / New York

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

150541A

2015 Film Gold Pencil

The Martin Agency / Richmond

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

151126A

2015 Film Gold Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Video / Non-Broadcast

150941A

2015 Film Gold Pencil

MJZ / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

151178A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Video Craft / Direction

151071A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

2015 Print & Outdoor Gold Pencil

SID LEE / Montréal

Réno-Dépôt

Sky Swatches

Outdoor / Digital / Electronic

151041A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dadsong

Consumer Television / 60 Second - Single

151186A

2015 Interactive Gold Pencil

Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

150790A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Design Gold Pencil

ADK / Japan

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

150031A

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Design Gold Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Publication Design / Magazine Layout Design

150585A

2015 Mobile Gold Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

151013A

2015 Branded Entertainment Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Broadcast & Film / Branded Film

151179A

2015 Intellectual Property Gold Pencil

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

150497A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 UX / UI Gold Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

150046A

2015 UX / UI Gold Pencil

Razorfish / New York

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

150983A

2015 Interactive Gold Pencil

Factory / London

Honda

The Other Side

Interactive Craft / Sound Design

150411A

2015 Branded Entertainment Gold Pencil

Geometry Global / Bogota + Ogilvy & Mather / Bogota

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Online / Short Form

150435A

2015 Branded Entertainment Gold Pencil

Mullen / Boston

American Greetings

The World's Toughest Job

Online / Short Form

150802A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Integrated Digital & Physical Products

150083A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Online Films & Video / User Generated Content

150551A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Print & Outdoor Gold Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral / Posters - Campaign

150760A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Print & Outdoor Gold Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Outdoor / Outdoor Installations & Ambient - Campaign

150673A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Design Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

151106A

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Branded Entertainment Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150835A

2015 Interactive Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

150455A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

Follow Us