The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign

Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single

Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single

Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand

Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing

The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design

Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities

TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series

ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration

Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations

The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form

The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series

K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners

ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic

Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic

Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media

Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Innovation in Outdoor / Single

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products

Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series

Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series

Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated

The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft

Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience

Build With Chrome 2.0 Agency: North Kingdom / Skelleftea Client: Google & LEGO Category: User Experience Design - Web / User Experience

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast

Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos

Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction

The One Show

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Title

Category

Annual ID

Award: 2015 Print & Outdoor Gold Pencil

Agency: adamandeveDDB / London

Client: Harvey Nichols

Title: Bad Fit

Category: Outdoor / Billboards or Transit - Campaign

Annual ID: 150022A

Award: 2015 Film Gold Pencil

Agency: BBDO / New York

Client: GE

Title: Enhance Your Lighting

Category: Consumer Television / Over 60 Second - Single

Annual ID: 150122A

Award: 2015 Film Gold Pencil

Agency: TBWA Chiat Day, Los Angeles / Los Angeles

Client: Gatorade

Title: Made in NY

Category: Consumer Television / Over 60 Second - Single

Annual ID: 151070A

Award: 2015 Social Media Gold Pencil

Agency: Barton F. Graf LLC / New York, NY

Client: The Scotts Miracle-Gro Company

Title: Dead Mouse Theatre Tumblr

Category: Social Media / Best Social Media Page by a Brand

Annual ID: 150087A

Award: 2015 Branded Entertainment Gold Pencil

Agency: LOGAN / Los Angeles, CA

Client: Hoonigan

Title: Gymkhana Seven: Wild in the Streets

Category: Craft / Editing

Annual ID: 150704A

Award: 2015 Interactive Gold Pencil

Agency: Factory / London

Client: Honda

Title: The Other Side

Category: Interactive Craft / Sound Design

Annual ID: 150411A

Award: 2015 Film Gold Pencil

Agency: JWT India / Bangalore

Client: Nike India

Title: Make Every Yard Count

Category: Consumer Television / Under $80K Budget - Single

Annual ID: 150581A

Award: 2015 Mobile Gold Pencil

Agency: Cheil Worldwide / Seoul

Client: Samsung Electronics

Title: Look At Me

Category: Mobile Applications / Services / Utilities

Annual ID: 150219A

Award: 2015 Design Gold Pencil

Award:
2015 Print & Outdoor Gold Pencil

Agency:
adamandeveDDB / London

Client:
Harvey Nichols

Title:
Bad Fit

Category:
Outdoor / Billboards or Transit - Campaign

Annual ID:
150022A

Award:
2015 Film Gold Pencil

Agency:
BBDO / New York

Client:
GE

Title:
Enhance Your Lighting

Category:
Consumer Television / Over 60 Second - Single

Annual ID:
150122A

Award:
2015 Film Gold Pencil

Agency:
TBWA Chiat Day, Los Angeles / Los Angeles

Client:
Gatorade

Title:
Made in NY

Category:
Consumer Television / Over 60 Second - Single

Annual ID:
151070A

Award:
2015 Social Media Gold Pencil

Agency:
Barton F. Graf LLC / New York, NY

Client:
The Scotts Miracle-Gro Company

Title:
Dead Mouse Theatre Tumblr

Category:
Social Media / Best Social Media Page by a Brand

Annual ID:
150087A

Award:
2015 Branded Entertainment Gold Pencil

Agency:
LOGAN / Los Angeles, CA

Client:
Hoonigan

Title:
Gymkhana Seven: Wild in the Streets

Category:
Craft / Editing

Annual ID:
150704A

Award:
2015 Interactive Gold Pencil

Agency:
Factory / London

Client:
Honda

Title:
The Other Side

Category:
Interactive Craft / Sound Design

Annual ID:
150411A

Award:
2015 Film Gold Pencil

Agency:
JWT India / Bangalore

Client:
Nike India

Title:
Make Every Yard Count

Category:
Consumer Television / Under $80K Budget - Single

Annual ID:
150581A

Award:
2015 Mobile Gold Pencil

Agency:
Cheil Worldwide / Seoul

Client:
Samsung Electronics

Title:
Look At Me

Category:
Mobile Applications / Services / Utilities

Annual ID:
150219A

Award:
2015 Design Gold Pencil

Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Client:
Tama Art University

Title:
TAMABI

Category:
Design Craft / Typography - Single or Series

Annual ID:
150796A

Award:
2015 Mobile Gold Pencil

Agency:
DM9DDB / Sao Paulo

Client:
Amaral Carvalho Hospital

Title:
ELO Teddy Bears

Category:
Use of Technology / Product & Mobile Integration

Annual ID:
150354A

Award:
2015 UX / UI Gold Pencil

Agency:
AKQA / Portland

Client:
Nike

Title:
Your Year. Directed by Nike+

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150046A

Award:
2015 UX / UI Gold Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 UX / UI Gold Pencil

Agency:
Razorfish / New York

Client:
Spotify

Title:
Spotify Year in Music

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150983A

Award:
2015 UX / UI Gold Pencil

Agency:
R/GA / New York + Qol Devices / New York