The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Shoe Agency: adamandeveDDB / london Client: Harvey Nichols Category: Collateral / Posters - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
Liu Xiaodong’s Hotan Project & Xinjiang Research Agency: Xiao Mage Cheng Zi / Beijing Client: Today Art Museum Category: Public Service - Design / Publication Design
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
#UNLEARN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Bring Down the King Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Video Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
Faithful - True Detective Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Unconditional Love - Girls Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
What's He In - Game of Thrones Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Hammerhead Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign

2015 Print & Outdoor Bronze Pencil

adamandeveDDB / london

Harvey Nichols

Shoe

Collateral / Posters - Single

150026A

2015 Print & Outdoor Silver Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Collateral / Posters - Single

150762A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / Posters - Single

150765A

2015 Design Bronze Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Collateral Design / Promotional Items - Single or Series

150116A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Collateral Design / Promotional Items - Single or Series

150249A

2015 Design Bronze Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Collateral Design / Promotional Items - Single or Series

150450A

2015 Direct Bronze Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev

Digital Direct Marketing / Social Media & Viral Marketing

150416A

2015 Direct Gold Pencil

Leo Burnett Chicago / Chicago

Esurance

#EsuranceSave30

Digital Direct Marketing / Social Media & Viral Marketing

150622A

2015 Direct Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Digital Direct Marketing / Social Media & Viral Marketing

150623A

2015 Direct Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Digital Direct Marketing / Social Media & Viral Marketing

150690A

2015 Direct Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Social Media & Viral Marketing

150827A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

150494A

2015 Design Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Design Craft / Photography - Single or Series

150526A

2015 Design Bronze Pencil

Miharumiyukijiro / Tokyo

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

150782A

2015 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

150857A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 UX / UI Bronze Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / Utility

150337A

2015 UX / UI Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

User Experience Design - Web / Utility

150534A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Branded Entertainment Bronze Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online / Long Form

151125A

2015 Design Bronze Pencil

Xiao Mage Cheng Zi / Beijing

Today Art Museum

Liu Xiaodong’s Hotan Project & Xinjiang Research

Public Service - Design / Publication Design

151218A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Bronze Pencil

Grid Worldwide Branding and Design / Johannesburg

ANTI-EST.

#UNLEARN

Collateral Design / Posters - Series

150480A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

150763A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Print & Outdoor Bronze Pencil

DDB Group New Zealand / Auckland

SKY Television

Bring Down the King

Outdoor / Outdoor Installations & Ambient - Single

150279A

2015 Print & Outdoor Silver Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Outdoor / Outdoor Installations & Ambient - Single

150675A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Newspaper / Small Space Print - Campaign

150021A

2015 Film Silver Pencil

AMVBBDO / London

SAINSBURY'S

1914

Video Craft / Direction

150062A

2015 Film Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Video Craft / Direction

150402A

2015 Film Bronze Pencil

Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

150705A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Faithful - True Detective

Video Craft / Direction

150821A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Unconditional Love - Girls

Video Craft / Direction

150822A

2015 Film Bronze Pencil

O Positive / New York + SS+K / New York

HBO GO

What's He In - Game of Thrones

Video Craft / Direction

150823A

2015 Film Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Video Craft / Direction

150978A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Video Craft / Direction

151071A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Integrated Digital & Physical Products

150083A

2015 Intellectual Property Silver Pencil

R/GA / New York + Hammerhead Navigation / New York

Hammerhead Navigation

Hammerhead

Intellectual Property & Products / Integrated Digital & Physical Products

150499A

2015 Intellectual Property Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Intellectual Property & Products / Integrated Digital & Physical Products

150950A

2015 Intellectual Property Silver Pencil

R/GA / New York

Equinox

The Pursuit

Intellectual Property & Products / Integrated Digital & Physical Products

150960A

2015 Film Bronze Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Cinema Advertising / Short Form - :90 & Under - Single

150005A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Cinema Advertising / Short Form - :90 & Under - Single

150913A

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

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