The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Print Craft / Writing - Single Only
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Craft / Writing
The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Websites / Social Networks / Community
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio / Public Service - Single
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Websites / Other Consumer Goods
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Other Branded Content / Custom Content
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Micro-Video
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Innovation in Radio / Single
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Innovation in Radio / Single
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing