The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single


Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Websites / Social Networks / Community


The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community


Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods


REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design


The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design


The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign


Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos


Unload Your 401k
Agency: Grey New York / New York + Rabbit / New York
Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast


Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network


Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes


VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign


Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single


A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design


#TBT TV Campaign
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign


Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio / Public Service - Single


Better by Bike
Agency: the community (la comunidad) / Buenos Aires
Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series


Exploded
Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong
Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces


Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics


Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics


DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Websites / Other Consumer Goods


Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign


Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign


Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility


ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign


Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience


GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft


Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign


Kroger
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign


#notokay Radio Campaign
Agency: Juniper Park / Toronto
Client: YWCA Category: Radio / Public Service - Campaign


Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Print Craft / Writing - Single Only


Dumb Ways to Die: The Games
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Websites / Branded Games


Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client: Rymans Category: Intellectual Property & Products / Digital Product


ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post


MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single


Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York
Client: Netflix Category: Websites / Publications & Media


The Hunger Games: Mockingjay - Part 1 Campaign
Agency: WatsonDG / Los Angeles
Client: Lionsgate Category: Websites / Publications & Media


Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Digital / Electronic


No Bollocks
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand


The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign


FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign


SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film


Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series


PwC Extraordinary Challenges
Agency: Deutsch / New York, NY
Client: PwC Category: Websites / Corporate Website


100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Direction


Faithful - True Detective
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction


Unconditional Love - Girls
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction


Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single


Award:
2015 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Annual ID:
151009A

Award:
2015 Interactive Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Annual ID:
150553A

Award:
2015 Interactive Silver Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Websites / Social Networks / Community
Annual ID:
150725A

Award:
2015 Mobile Silver Pencil
Agency:
360i / New York
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Annual ID:
150006A

Award:
2015 UX / UI Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150311A

Award:
2015 UX / UI Silver Pencil
Agency:
serviceplan / Munich + plan.net / Munich
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
151033A

Award:
2015 Cross-Platform Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150778A

Award:
2015 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150312A

Award:
2015 Film Silver Pencil
Agency:
Grey New York / New York + Rabbit / New York
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150479A

Award:
2015 Social Media Silver Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Annual ID:
150088A

Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150361A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB SPAIN / Madrid
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150288A

Award:
2015 Cross-Platform Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A

Award:
2015 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Annual ID:
151067A

Award:
2015 Film Silver Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
150129A

Award:
2015 Radio Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Annual ID:
150603A

Award:
2015 Radio Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio / Public Service - Single
Annual ID:
151024A

Award:
2015 Design Silver Pencil
Agency:
the community (la comunidad) / Buenos Aires
Client:
City of Buenos Aires
Title:
Better by Bike
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151102A

Award:
2015 Design Silver Pencil
Agency:
One Plus Partnership (Hong Kong) Limited / Hong Kong
Client:
Hubei Insun Cinema Film Co., Ltd.
Title:
Exploded
Category:
Experiences / Indoor Spaces
Annual ID:
150917A

Award:
2015 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150364A

Award:
2015 Interactive Silver Pencil
Agency:
OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150915A

Award:
2015 Interactive Silver Pencil
Agency:
Wieden+Kennedy New York / new york
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Annual ID:
151200A

Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150624A

Award:
2015 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151188A

Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Annual ID:
150345A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151170A

Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150346A

Award:
2015 UX / UI Silver Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150595A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150606A

Award:
2015 Radio Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Kroger
Category:
Radio / Public Service - Campaign
Annual ID:
150466A

Award:
2015 Radio Silver Pencil
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
#notokay Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
150565A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Annual ID:
150118A

Award:
2015 Interactive Silver Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Annual ID:
150756A

Award:
2015 Intellectual Property Silver Pencil
Agency:
Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client:
Rymans
Title:
Ryman Eco
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150474A

Award:
2015 Social Media Silver Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Annual ID:
150578A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Annual ID:
150762A

Award:
2015 Interactive Silver Pencil
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Annual ID:
150801A

Award:
2015 Interactive Silver Pencil
Agency:
WatsonDG / Los Angeles
Client:
Lionsgate
Title:
The Hunger Games: Mockingjay - Part 1 Campaign
Category:
Websites / Publications & Media
Annual ID:
151168A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Annual ID:
150981A

Award:
2015 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
No Bollocks
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150362A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150524A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150761A

Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Annual ID:
150414A

Award:
2015 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150586A

Award:
2015 Interactive Silver Pencil
Agency:
Deutsch / New York, NY
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Annual ID:
150342A

Award:
2015 Film Silver Pencil
Agency:
AMVBBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Video Craft / Direction
Annual ID:
150062A

Award:
2015 Film Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Annual ID:
150402A

Award:
2015 Film Silver Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
Faithful - True Detective
Category:
Video Craft / Direction
Annual ID:
150821A

Award:
2015 Film Silver Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
Unconditional Love - Girls
Category:
Video Craft / Direction
Annual ID:
150822A
