The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

SHANY Agency: AD&D / Tokyo + good design company / Tokyo Client: SHANY Category: Design Craft / Typography - Single or Series
Better by Bike Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Just Add Water Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
PANICOUPON Agency: HAKUHODO INC. / TOKYO Client: TSUTAYA Category: Direct Marketing / Ambient Media
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
VOLKSWAGEN 360º AREA VIEW CAMPAIGN Agency: DDB SPAIN / Madrid Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Craft / Writing
Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
No Bollocks Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey New York / New York Client: TNT Category: Experiential Advertising / Installations
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Sound Design
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
A World of Belonging Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Momhead Agency: Ethel Avenue / Los Angeles Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
Taco Bell Mobile Ordering Application Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods

2015 Design Silver Pencil

AD&D / Tokyo + good design company / Tokyo

SHANY

SHANY

Design Craft / Typography - Single or Series

150020A

2015 Design Silver Pencil

the community (la comunidad) / Buenos Aires

City of Buenos Aires

Better by Bike

Public Service - Design / Collateral Design - Single or Series

151102A

2015 Print & Outdoor Silver Pencil

Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong

A.W Faber-Castell (HK) Ltd

Just Add Water

Newspaper / Full Page or Spread - Campaign

150904A

2015 Print & Outdoor Silver Pencil

DDB Group / Berlin

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

150265A

2015 UX / UI Silver Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / User Experience

150336A

2015 UX / UI Silver Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

User Experience Design - Web / User Experience

150532A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Direct Silver Pencil

HAKUHODO INC. / TOKYO

TSUTAYA

PANICOUPON

Direct Marketing / Ambient Media

150495A

2015 Film Silver Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / Under $80K Budget - Campaign

150129A

2015 Social Media Silver Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

150456A

2015 Design Silver Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Design / Promotional Items - Single or Series

150216A

2015 Print & Outdoor Silver Pencil

DDB SPAIN / Madrid

VAESA/Volkswagen

VOLKSWAGEN 360º AREA VIEW CAMPAIGN

Magazine / Full Page or Spread - Campaign

150288A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Collateral Design / Promotional Items - Single or Series

150249A

2015 Print & Outdoor Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Innovation in Outdoor / Single

150164A

2015 Print & Outdoor Silver Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Eugenie

Innovation in Outdoor / Single

150674A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Shark

Public Service - Print / Newspaper or Magazine - Single

150607A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Tiger

Public Service - Print / Newspaper or Magazine - Single

150608A

2015 Print & Outdoor Silver Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Campaign

151170A

2015 Branded Entertainment Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Craft / Writing

150689A

2015 Mobile Silver Pencil

PARTY / Tokyo

SANKYO

Haruhi Hunting

Use of Technology / Augmented Experience

150919A

2015 Interactive Silver Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Interactive Advertising / Environmental / Experiential - Single

150042A

2015 Interactive Silver Pencil

BBDO Group Germany GmbH / Berlin

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Interactive Advertising / Environmental / Experiential - Single

150106A

2015 Direct Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Digital Direct Marketing / Social Media & Viral Marketing

150623A

2015 Direct Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Digital Direct Marketing / Social Media & Viral Marketing

150690A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Design Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Design for the Greater Good / Government / Non-Profit Initiated

150163A

2015 Design Silver Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design for the Greater Good / Government / Non-Profit Initiated

150286A

2015 Interactive Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Websites / Branded Games

150756A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Print & Outdoor Silver Pencil

Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Digital / Electronic

150981A

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Social Media Silver Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Use of a Social Network

150088A

2015 Social Media Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

No Bollocks

Social Media / Best Social Media Page by a Brand

150362A

2015 Branded Entertainment Silver Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Other Branded Content / Custom Content

150885A

2015 Branded Entertainment Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Other Branded Content / Custom Content

151014A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey New York / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

150494A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Interactive Silver Pencil

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Craft / Sound Design

150895A

2015 Direct Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

150449A

2015 Direct Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

150576A

2015 Direct Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

151015A

2015 UX / UI Silver Pencil

Tool / Santa Monica + Airbnb / San Francisco

Airbnb

A World of Belonging

Data & Human Experience / Online Data Visualization & Infographics

150034A

2015 Film Silver Pencil

Ethel Avenue / Los Angeles

Johanna Stein

Momhead

Online Films & Video / Self-Promotion - Single

150396A

2015 UX / UI Silver Pencil

DigitasLBi / New York

Taco Bell

Taco Bell Mobile Ordering Application

User Experience Design - Mobile / User Experience

150346A

2015 Interactive Silver Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Interactive Advertising / Interactive Video

150229A

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

Follow Us