The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station
Agency: Grey / New York
Client: TNT Category: Experiential Advertising / Installations
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Websites / Other Consumer Goods
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
SHANY
Agency: AD&D / Tokyo + good design company / Tokyo
Client: SHANY Category: Design Craft / Typography - Single or Series
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client: Rymans Category: Intellectual Property & Products / Digital Product
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
No Bollocks
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners