The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Social Media / Branded Social Post
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
The Toronto Mayor Show - Enough To Eat Agency: Rethink / Toronto Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
Lucozade - Teleconference Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio / Consumer - Single
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Unload Your 401k Agency: Grey New York / New York + Rabbit / New York Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
No Bollocks Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Pepsi Agreement Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
Dad Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Radio / Public Service - Single
Silent Agency: CAA Marketing / Los Angeles Client: Dolby Category: Craft / Animation
Talkies Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Radio Craft / Scriptwriting
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Online / Short Form
Hammerhead Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Video Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Faithful - True Detective Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Unconditional Love - Girls Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction

2015 Mobile Silver Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Advertising on Mobile Devices / Banners

150125A

2015 Print & Outdoor Silver Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Campaign

151170A

2015 Social Media Silver Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Social Media / Branded Social Post

150578A

2015 Film Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Online Films & Video / Long Form - Single

150389A

2015 Film Silver Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online Films & Video / Long Form - Single

151124A

2015 Film Silver Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Online Films & Video / Event or Live Webcast - Single

150126A

2015 Film Silver Pencil

Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo

OK Go + Honda

OK Go: I Won’t Let You Down

Online Films & Video / Music Videos

150789A

2015 Branded Entertainment Silver Pencil

TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki

GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM

BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS

Other Branded Content / Co-Promotions

151069A

2015 Branded Entertainment Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Gaming, Music & Mobile / Branded Mobile

150604A

2015 Branded Entertainment Silver Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Gaming, Music & Mobile / Branded Mobile

151109A

2015 Film Silver Pencil

Rethink / Toronto

No Ford Nation

The Toronto Mayor Show - Enough To Eat

Online Films & Video / Public Service / Non-Profit

150993A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Branded Entertainment Silver Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Other Branded Content / Custom Content

150885A

2015 Branded Entertainment Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Other Branded Content / Custom Content

151014A

2015 UX / UI Silver Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / User Experience

150336A

2015 UX / UI Silver Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

User Experience Design - Web / User Experience

150532A

2015 Interactive Silver Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Interactive Advertising / Public Service / Non-Profit

150171A

2015 Interactive Silver Pencil

Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach

Not Impossible Labs

Dons Voice

Interactive Advertising / Public Service / Non-Profit

150818A

2015 Interactive Silver Pencil

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Interactive Advertising / Public Service / Non-Profit

151108A

2015 Interactive Silver Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Interactive Advertising / Public Service / Non-Profit

151215A

2015 UX / UI Silver Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

User Experience Design - Web / Interface Design Craft

150365A

2015 UX / UI Silver Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

User Experience Design - Web / Interface Design Craft

150516A

2015 Radio Silver Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Suntory

Lucozade - Teleconference

Radio / Consumer - Single

150860A

2015 Print & Outdoor Silver Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Collateral / P.O.P. & In-Store - Campaign

150524A

2015 Print & Outdoor Silver Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral / P.O.P. & In-Store - Campaign

150761A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Film Silver Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / Under $80K Budget - Campaign

150129A

2015 Film Silver Pencil

Grey New York / New York + Rabbit / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Video / Non-Broadcast

150479A

2015 Print & Outdoor Silver Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Outdoor / Outdoor Installations & Ambient - Single

150675A

2015 Social Media Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

No Bollocks

Social Media / Best Social Media Page by a Brand

150362A

2015 Film Silver Pencil

Fallon / Minneapolis

Arby's

Pepsi Agreement

Consumer Television / :30 / :25 - Single

150412A

2015 Radio Silver Pencil

Leo Burnett / SYDNEY

Samsung

Dad

Radio / Public Service - Single

150603A

2015 Radio Silver Pencil

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Radio / Public Service - Single

151024A

2015 Branded Entertainment Silver Pencil

CAA Marketing / Los Angeles

Dolby

Silent

Craft / Animation

150211A

2015 Radio Silver Pencil

Colenso BBDO / Auckland

MARS Pedigree

Talkies

Radio Craft / Scriptwriting

150235A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Public Service - Print / Newspaper or Magazine - Campaign

150107A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Branded Entertainment Silver Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGE

Online / Short Form

150415A

2015 Intellectual Property Silver Pencil

R/GA / New York + Hammerhead Navigation / New York

Hammerhead Navigation

Hammerhead

Intellectual Property & Products / Integrated Digital & Physical Products

150499A

2015 Intellectual Property Silver Pencil

R/GA / New York

Equinox

The Pursuit

Intellectual Property & Products / Integrated Digital & Physical Products

150960A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

2015 Film Silver Pencil

BBDO New York / New York

Lowe's

Tap Thru

Online Films & Video / Branded Micro-Video

150128A

2015 Design Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Design for the Greater Good / Government / Non-Profit Initiated

150163A

2015 Design Silver Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design for the Greater Good / Government / Non-Profit Initiated

150286A

2015 Design Silver Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Collateral Design / Outdoor - Series

151075A

2015 Film Silver Pencil

AMVBBDO / London

SAINSBURY'S

1914

Video Craft / Direction

150062A

2015 Film Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Video Craft / Direction

150402A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Faithful - True Detective

Video Craft / Direction

150821A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Unconditional Love - Girls

Video Craft / Direction

150822A

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