The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Exploded
Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong
Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
100% Silent
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Nissan South Africa Category: Radio / Consumer - Campaign
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York
Client: Netflix Category: Websites / Publications & Media
The Hunger Games: Mockingjay - Part 1 Campaign
Agency: WatsonDG / Los Angeles
Client: Lionsgate Category: Websites / Publications & Media
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Parking - Jury
Agency: DDB Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio / Public Service - Single
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Series
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
Award:
2015 Design Silver Pencil
Agency:
One Plus Partnership (Hong Kong) Limited / Hong Kong
Client:
Hubei Insun Cinema Film Co., Ltd.
Title:
Exploded
Category:
Experiences / Indoor Spaces
Annual ID:
150917A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150361A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
CAA Marketing / Los Angeles
Client:
Dolby
Title:
Silent
Category:
Craft / Animation
Annual ID:
150211A
Award:
2015 Radio Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Nissan South Africa
Title:
100% Silent
Category:
Radio / Consumer - Campaign
Annual ID:
151095A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151170A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150607A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150608A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150904A
Award:
2015 Interactive Silver Pencil
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Annual ID:
150801A
Award:
2015 Interactive Silver Pencil
Agency:
WatsonDG / Los Angeles
Client:
Lionsgate
Title:
The Hunger Games: Mockingjay - Part 1 Campaign
Category:
Websites / Publications & Media
Annual ID:
151168A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Annual ID:
150414A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB Group / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150265A
Award:
2015 Social Media Silver Pencil
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Annual ID:
150051A
Award:
2015 Social Media Silver Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Annual ID:
150206A
Award:
2015 Social Media Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Annual ID:
150390A
Award:
2015 Social Media Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Branded Social Campaign
Annual ID:
150554A
Award:
2015 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150364A
Award:
2015 Interactive Silver Pencil
Agency:
OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150915A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150604A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
151109A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
MSC Kreuzfahrt GmbH
Title:
The MSC Magnifica Shiphorn Chor
Category:
Experiential Advertising / Guerilla
Annual ID:
150598A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett / San Jose
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Annual ID:
150600A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150675A
Award:
2015 UX / UI Silver Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150365A
Award:
2015 UX / UI Silver Pencil
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150516A
Award:
2015 Radio Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Annual ID:
150603A
Award:
2015 Radio Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio / Public Service - Single
Annual ID:
151024A
Award:
2015 Mobile Silver Pencil
Agency:
360i / New York
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Annual ID:
150006A
Award:
2015 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Series
Annual ID:
150009A
Award:
2015 Mobile Silver Pencil
Agency:
GPY&R Sydney / VML Australia
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
151167A
Award:
2015 Mobile Silver Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Annual ID:
150723A
Award:
2015 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Annual ID:
151067A
Award:
2015 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Annual ID:
151009A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Joe Public / Johannesburg
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150563A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Annual ID:
150127A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Video Craft / Scriptwriting
Annual ID:
150363A
Award:
2015 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Design Craft / Photography - Single or Series
Annual ID:
150494A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB SPAIN / Madrid
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150288A
Award:
2015 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150586A
Award:
2015 Direct Silver Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150449A
Award:
2015 Direct Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150576A
Award:
2015 Direct Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151015A
Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A
Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A
Award:
2015 UX / UI Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150311A
Award:
2015 UX / UI Silver Pencil
Agency:
serviceplan / Munich + plan.net / Munich
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
151033A
Award:
2015 Design Silver Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Collateral Design / Outdoor - Series
Annual ID:
151075A
Award:
2015 Social Media Silver Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Annual ID:
150578A
