The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Mobile Applications / Durable Goods
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Websites / Social Networks / Community
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Print Craft / Writing - Single Only
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Innovation in Radio / Single
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Innovation in Radio / Single
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Kroger
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign
#notokay Radio Campaign
Agency: Juniper Park / Toronto
Client: YWCA Category: Radio / Public Service - Campaign
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Radio / Public Service - Single
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio / Consumer - Single
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Sound Design
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent Category: Mobile Applications / Social Networks / Community
Unload Your 401k
Agency: Grey / New York + Rabbit / New York
Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A
Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
150129A
Award:
2015 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150125A
Award:
2015 Mobile Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Mobile Applications / Durable Goods
Annual ID:
150037A
Award:
2015 Mobile Silver Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Annual ID:
151245A
Award:
2015 Design Silver Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150163A
Award:
2015 Design Silver Pencil
Agency:
DDB NY / New York
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150286A
Award:
2015 Design Silver Pencil
Agency:
Creative Juice\Bangkok / Bangkok
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150250A
Award:
2015 Design Silver Pencil
Agency:
Publicis China / Shanghai
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150935A
Award:
2015 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Annual ID:
151009A
Award:
2015 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Design Craft / Photography - Single or Series
Annual ID:
150494A
Award:
2015 Interactive Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Annual ID:
150553A
Award:
2015 Interactive Silver Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Websites / Social Networks / Community
Annual ID:
150725A
Award:
2015 Interactive Silver Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Interactive Advertising / Interactive Video
Annual ID:
150229A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Annual ID:
150118A
Award:
2015 Radio Silver Pencil
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Innovation in Radio / Single
Annual ID:
150901A
Award:
2015 Radio Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Innovation in Radio / Single
Annual ID:
151025A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Annual ID:
150345A
Award:
2015 UX / UI Silver Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150595A
Award:
2015 Mobile Silver Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Annual ID:
150723A
Award:
2015 Interactive Silver Pencil
Agency:
Publicis Brasil / Sao Paulo - SP
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150928A
Award:
2015 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151130A
Award:
2015 Radio Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Kroger
Category:
Radio / Public Service - Campaign
Annual ID:
150466A
Award:
2015 Radio Silver Pencil
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
#notokay Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
150565A
Award:
2015 Design Silver Pencil
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150216A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150024A
Award:
2015 Film Silver Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150582A
Award:
2015 Film Silver Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
Canal Digital
Title:
The Silver Hand
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151153A
Award:
2015 Radio Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Annual ID:
150603A
Award:
2015 Radio Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio / Public Service - Single
Annual ID:
151024A
Award:
2015 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150312A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A
Award:
2015 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150586A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150346A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150604A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
151109A
Award:
2015 Radio Silver Pencil
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Suntory
Title:
Lucozade - Teleconference
Category:
Radio / Consumer - Single
Annual ID:
150860A
Award:
2015 Intellectual Property Silver Pencil
Agency:
R/GA / New York + Hammerhead Navigation / New York
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150499A
Award:
2015 Intellectual Property Silver Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150960A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Annual ID:
150414A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150623A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150690A
Award:
2015 Film Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Annual ID:
150389A
Award:
2015 Film Silver Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Annual ID:
151124A
Award:
2015 Interactive Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Sound Design
Annual ID:
150895A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150361A
Award:
2015 Mobile Silver Pencil
Agency:
Publicis China / Guangzhou + Publicis China / Shanghai
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150933A
Award:
2015 Film Silver Pencil
Agency:
Grey / New York + Rabbit / New York
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150479A
