The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Websites / Social Networks / Community
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
SAINT EXUPÈRY Agency: MADRE / Buenos Aires Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Taco Bell Mobile Ordering Application Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Lucozade - Teleconference Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio / Consumer - Single
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Cinemark Experience App Agency: Joe Public / Johannesburg Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Branded Social Campaign
LGBTAvatars Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7 Client: Prague Pride Category: Social Media / Branded Social Campaign
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Branded Social Campaign
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign
Every Day is Day One Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Craft / Direction
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
AICP 2014 Opening & Category Titles Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
Title Sequence Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Living with Lag Agency: ANR BBDO / Stockholm Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Innovation in Video / Single
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Innovation in Video / Single
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Innovation in Video / Single
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Animation / Motion Graphics
Moon Agency: OgilvyOne Madrid / Madrid Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Design Gold Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Publication Design / Magazine Layout Design

150585A

2015 Interactive Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Websites / Social Networks / Community

150553A

2015 Interactive Silver Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Websites / Social Networks / Community

150725A

2015 Film Bronze Pencil

MADRE / Buenos Aires

AEROLINEAS ARGENTINAS

SAINT EXUPÈRY

Consumer Television / Commercials of Varying Length - Campaign

150734A

2015 Film Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Consumer Television / Commercials of Varying Length - Campaign

151187A

2015 UX / UI Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

User Experience Design - Mobile / User Experience

150220A

2015 UX / UI Silver Pencil

DigitasLBi / New York

Taco Bell

Taco Bell Mobile Ordering Application

User Experience Design - Mobile / User Experience

150346A

2015 UX / UI Gold Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

150949A

2015 UX / UI Bronze Pencil

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

User Experience Design - Web / Cross-Channel Integration

150183A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

150317A

2015 Design Bronze Pencil

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Okay, Bye

Collateral Design / Posters - Single

150876A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

2015 Radio Silver Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Suntory

Lucozade - Teleconference

Radio / Consumer - Single

150860A

2015 Radio Bronze Pencil

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio / Consumer - Single

151034A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

150108A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Cross-Platform Bronze Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Silver Pencil

Joe Public / Johannesburg

I Vote SA

Cinemark Experience App

Experiential Advertising / Events & Competitions

150563A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Social Media Silver Pencil

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Social Media / Branded Social Campaign

150051A

2015 Social Media Bronze Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Branded Social Campaign

150093A

2015 Social Media Silver Pencil

BV McCann Erickson Romania / Bucharest

Vodafone Romania

Ghita, The Social Shepherd

Social Media / Branded Social Campaign

150206A

2015 Social Media Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Social Media / Branded Social Campaign

150390A

2015 Social Media Bronze Pencil

Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7

Prague Pride

LGBTAvatars

Social Media / Branded Social Campaign

150447A

2015 Social Media Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Branded Social Campaign

150554A

2015 Social Media Gold Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Social Media / Branded Social Campaign

150777A

2015 Branded Entertainment Bronze Pencil

Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London

Samsung

Every Day is Day One

Craft / Direction

150397A

2015 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Direction

150401A

2015 Branded Entertainment Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Craft / Direction

150552A

2015 Branded Entertainment Bronze Pencil

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Craft / Direction

150779A

2015 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Craft / Direction

151072A

2015 Film Bronze Pencil

LOLA Lowe & Partners / Madrid

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

150706A

2015 Design Bronze Pencil

AICP / Los Angeles

AICP

AICP 2014 Opening & Category Titles

Broadcast & Moving Image / Title Sequences

150033A

2015 Design Silver Pencil

Netflix/The Weinstein Group / Los Angeles

Marco Polo

Title Sequence

Broadcast & Moving Image / Title Sequences

150810A

2015 Film Gold Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Under $80K Budget - Single

150581A

2015 Film Bronze Pencil

ANR BBDO / Stockholm

Umeå Energi/ume.net

Living with Lag

Innovation in Video / Single

150075A

2015 Film Bronze Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Innovation in Video / Single

150391A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Innovation in Video / Single

150550A

2015 Film Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Innovation in Video / Single

150912A

2015 Interactive Bronze Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

150314A

2015 Interactive Silver Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Craft / Animation / Motion Graphics

150364A

2015 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Craft / Animation / Motion Graphics

150896A

2015 Interactive Silver Pencil

OgilvyOne Madrid / Madrid

ING DIRECT

Moon

Interactive Craft / Animation / Motion Graphics

150915A

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