The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Digital Direct Marketing / Mobile
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Messenger
Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Architecture / Built
Take the Final Bow
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi Category: User Experience Design - Mobile / Utility
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Samsung CenterStage
Agency: The Barbarian Group / New York
Client: Samsung Category: User Experience Design - Mobile / Interface Design Craft
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Lost
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Websites / Durable Goods
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma Category: Websites / Food & Drinks
Award:
2015 Direct Bronze Pencil
Agency:
Rethink / Toronto
Client:
Historica Canada
Title:
Memory Project
Category:
Digital Direct Marketing / Mobile
Annual ID:
150994A
Award:
2015 Design Bronze Pencil
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150217A
Award:
2015 Design Bronze Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150726A
Award:
2015 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150546A
Award:
2015 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151076A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Annual ID:
150764A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Annual ID:
150963A
Award:
2015 Design Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
150293A
Award:
2015 Film Bronze Pencil
Agency:
lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Annual ID:
150697A
Award:
2015 Design Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Design Craft / Photography - Single or Series
Annual ID:
150526A
Award:
2015 Design Bronze Pencil
Agency:
Miharumiyukijiro / Tokyo
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150782A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Annual ID:
150857A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Responsive Environments Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Architecture / Built
Annual ID:
150111A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Take the Final Bow
Category:
Print Craft / Writing - Single Only
Annual ID:
150872A
Award:
2015 Radio Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
GSK
Title:
See you do snore
Category:
Innovation in Radio / Single
Annual ID:
150467A
Award:
2015 UX / UI Bronze Pencil
Agency:
Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client:
Sanofi
Title:
Get Well Kit
Category:
User Experience Design - Mobile / Utility
Annual ID:
150445A
Award:
2015 UX / UI Bronze Pencil
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150783A
Award:
2015 UX / UI Bronze Pencil
Agency:
Mutual Mobile / Austin
Client:
Nike
Title:
Nike SB 2.0
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150808A
Award:
2015 UX / UI Bronze Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150971A
Award:
2015 UX / UI Bronze Pencil
Agency:
The Barbarian Group / New York
Client:
Samsung
Title:
Samsung CenterStage
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
151097A
Award:
2015 Design Bronze Pencil
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151211A
Award:
2015 Mobile Bronze Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Annual ID:
150355A
Award:
2015 Radio Bronze Pencil
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
Lost
Category:
Radio / Public Service - Campaign
Annual ID:
150559A
Award:
2015 Film Bronze Pencil
Agency:
Leo Burnett / Madrid
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150599A
Award:
2015 Design Bronze Pencil
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150715A
Award:
2015 Film Bronze Pencil
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
Redneck
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151103A
Award:
2015 Interactive Bronze Pencil
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Websites / Durable Goods
Annual ID:
150301A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150289A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150837A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150888A
Award:
2015 Radio Bronze Pencil
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Thats No Joke
Category:
Radio / Public Service - Single
Annual ID:
150566A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150962A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Annual ID:
150368A
Award:
2015 Design Bronze Pencil
Agency:
BVD / Stockholm
Client:
The Swedish Society of Crafts and Design
Title:
The Design S Award 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150209A
Award:
2015 Design Bronze Pencil
Agency:
DDB NY / New York
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150287A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Nagoya
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150306A
Award:
2015 Design Bronze Pencil
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150671A
Award:
2015 Design Bronze Pencil
Agency:
SIX inc. / Minato-ku
Client:
FINAL HOME
Title:
3D modeling poster "on air"
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151048A
Award:
2015 Radio Bronze Pencil
Agency:
serviceplan / Munich
Client:
EGGER Retail Products GmbH
Title:
Fire Brigade Bockhorst - The Call
Category:
Radio / Consumer - Single
Annual ID:
151034A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150950A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Annual ID:
150055A
Award:
2015 Interactive Bronze Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Websites / Public Service / Non-Profit
Annual ID:
150172A
Award:
2015 Direct Bronze Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150416A
Award:
2015 Direct Bronze Pencil
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150827A
Award:
2015 Film Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Annual ID:
150056A
Award:
2015 Film Bronze Pencil
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Annual ID:
150512A
Award:
2015 Mobile Bronze Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150085A
Award:
2015 Mobile Bronze Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150951A
Award:
2015 Interactive Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Annual ID:
150032A
