The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE Category: User Experience Design - Web / User Experience
The Most Interesting Man In The World
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Campaign
Give Me Strength
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Lucozade Category: Radio / Consumer - Campaign
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Digital Direct Marketing / Mobile
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles
Client: AICP Category: Broadcast & Moving Image / Title Sequences
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Interactive Advertising / Banners
DESIGN TOUCH
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Tokyo Midtown Category: Public Service - Design / Brand Identity - Series
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Online Films & Video / Long Form - Single
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK Category: Direct Marketing / Ambient Media
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Public Service - Video / Cinema
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Direct Marketing / Dimensional Mailing
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: User Experience Design - Mobile / Interface Design Craft