The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Award
-
Award
Bronze Pencil
- All
- Best of Show Pencil
- Best of Discipline Pencil
- Green Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
- Advertising on Mobile Devices
- Architecture
- Brand Identity
- Brand Transformation
- Broadcast & Film
- Broadcast & Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Television
- Craft
- Data & Human Experience
- Data Visualization
- Design Craft
- Design for the Greater Good
- Digital Direct Marketing
- Digital Publications
- Direct Marketing
- Documentaries
- Experiences
- Experiential Advertising
- Gaming, Music & Mobile
- Innovation in Outdoor
- Innovation in Print
- Innovation in Radio
- Innovation in Video
- Integrated Branding
- Intellectual Property & Products
- Interactive Advertising
- Interactive Craft
- Interiors
- Magazine
- Mobile Applications
- Newspaper
- Non-Broadcast
- Online
- Online Films & Video
- Other Branded Content
- Other Digital Solutions
- Outdoor
- Package Design
- Print Craft
- Product Design
- Public Service - Design
- Public Service - Experiential
- Public Service - Outdoor
- Public Service - Print
- Public Service - Video
- Publication Design
- Radio
- Radio Craft
- Self-Promotion
- Social Media
- Trade
- Use of Technology
- User Experience Design - Mobile
- User Experience Design - Web
- Video Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
Take the Final Bow
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
The Most Interesting Man In The World
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Campaign
Give Me Strength
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Lucozade Category: Radio / Consumer - Campaign
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Writing
The Beauty Of Sharpness - Salmon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Samsung CenterStage
Agency: The Barbarian Group / New York
Client: Samsung Category: User Experience Design - Mobile / Interface Design Craft
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Mobile Applications / Consumer Goods
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Websites / Durable Goods
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Return of the Ashes
Agency: Ogilvy Group Thailand / Bangkok
Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign