The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

See you do snore Agency: Grey Canada / Toronto Client: GSK Category: Innovation in Radio / Single
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
Lost Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: Websites / Branded Games
Liu Xiaodong’s Hotan Project & Xinjiang Research Agency: Xiao Mage Cheng Zi / Beijing Client: Today Art Museum Category: Public Service - Design / Publication Design
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Messenger Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / E-Commerce
Rebirth After Reading Agency: Cheil China / Beijing Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Dad & Papa Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Dadhood Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Writing
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Hold Music Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Beats Music Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Samsung CenterStage Agency: The Barbarian Group / New York Client: Samsung Category: User Experience Design - Mobile / Interface Design Craft
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing

2015 Radio Bronze Pencil

Grey Canada / Toronto

GSK

See you do snore

Innovation in Radio / Single

150467A

2015 Direct Bronze Pencil

Rethink / Toronto

Historica Canada

Memory Project

Digital Direct Marketing / Mobile

150994A

2015 Design Bronze Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Collateral Design / Promotional Items - Single or Series

150116A

2015 Design Bronze Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Collateral Design / Promotional Items - Single or Series

150450A

2015 Design Bronze Pencil

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

150546A

2015 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Design for the Greater Good / For-Profit Initiated

151076A

2015 Radio Bronze Pencil

J.WALTER THOMPSON CHILE / Santiago

Cruz Roja Chilena

Lost

Radio / Public Service - Campaign

150559A

2015 Print & Outdoor Bronze Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Public Service - Outdoor / Outdoor - Single

150165A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Outdoor / Outdoor - Single

150743A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Websites / Cosmetics, Toiletries & Personal Care

150889A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Design Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Design Craft / Photography - Single or Series

150526A

2015 Design Bronze Pencil

Miharumiyukijiro / Tokyo

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

150782A

2015 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

150857A

2015 Radio Bronze Pencil

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio / Consumer - Single

151034A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Interactive Bronze Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

Websites / Branded Games

151089A

2015 Design Bronze Pencil

Xiao Mage Cheng Zi / Beijing

Today Art Museum

Liu Xiaodong’s Hotan Project & Xinjiang Research

Public Service - Design / Publication Design

151218A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

150317A

2015 Design Bronze Pencil

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Okay, Bye

Collateral Design / Posters - Single

150876A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Newspaper / Small Space Print - Single

150764A

2015 Design Bronze Pencil

M&C Saatchi / Sydney

Monikas Doggie Rescue

Dog Home

Public Service - Design / Promotional Items - Single or Series

150715A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Film Bronze Pencil

lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec

Société de l'assurance automobile du Québec

Messenger

Public Service - Video / Television - Single

150697A

2015 Mobile Bronze Pencil

McCann London / London

Momondo

Friend Compass

Mobile Applications / E-Commerce

150751A

2015 Intellectual Property Bronze Pencil

Cheil China / Beijing

Friends of Nature

Rebirth After Reading

Intellectual Property & Products / Experimental / Internal Projects / R&D

150214A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Interactive Bronze Pencil

Africa / Sao Paulo

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

150032A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Mobile Bronze Pencil

Hill Holliday / Boston

Merrell

Trailscape

Use of Technology / Augmented Experience

150536A

2015 Mobile Bronze Pencil

Tool / Santa Monica + Odd Division / Los Angeles

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

150825A

2015 Branded Entertainment Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

Dad & Papa

Online / Short Form

150367A

2015 Branded Entertainment Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before the Game

Online / Short Form

150977A

2015 Branded Entertainment Bronze Pencil

VML / Kansas City

Gatorade

Win From Within: Ben Jackson

Online / Short Form

151165A

2015 Design Bronze Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Collateral Design / Outdoor - Series

150991A

2015 Branded Entertainment Bronze Pencil

Tribal Worldwide, a division of DDB / Toronto

General Mills

Dadhood

Craft / Writing

151151A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hold Music

Consumer Television / :30 / :25 - Single

150091A

2015 Film Bronze Pencil

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / :30 / :25 - Single

150260A

2015 UX / UI Bronze Pencil

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

User Experience Design - Mobile / Interface Design Craft

150783A

2015 UX / UI Bronze Pencil

Mutual Mobile / Austin

Nike

Nike SB 2.0

User Experience Design - Mobile / Interface Design Craft

150808A

2015 UX / UI Bronze Pencil

R/GA London / London

Beats Music

Beats Music

User Experience Design - Mobile / Interface Design Craft

150971A

2015 UX / UI Bronze Pencil

The Barbarian Group / New York

Samsung

Samsung CenterStage

User Experience Design - Mobile / Interface Design Craft

151097A

2015 Social Media Bronze Pencil

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Use of a Social Network

150207A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Mobile Bronze Pencil

360i / New York

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

150007A

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