The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Get Well Kit Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow Client: Sanofi Category: User Experience Design - Mobile / Utility
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: Websites / Branded Games
Soundlab Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
Thick & Fine Agency: FCB Chicago / Chicago Client: Copic Category: Collateral / Posters - Campaign
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Documentaries / Online
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Use of a Social Network
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
What's He In - Game of Thrones Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Thats No Joke Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Dadhood Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Writing
Airbnb Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiences / Brand Installations
Scandic To Go Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations
THERE IS NO BIGGER PRICE THAN SHARING Agency: Leo Burnett / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
If They Find It Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Erase The Difference / Houses Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Interactive Advertising / Banners
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
See you do snore Agency: Grey Canada / Toronto Client: GSK Category: Innovation in Radio / Single
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7 Client: Prague Pride Category: Social Media / Branded Social Campaign
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Beats Music Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Direct Bronze Pencil

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Direct Marketing / Dimensional Mailing

150677A

2015 UX / UI Bronze Pencil

Geometry Global / Moscow + Ogilvy CommonHealth / Moscow

Sanofi

Get Well Kit

User Experience Design - Mobile / Utility

150445A

2015 Interactive Bronze Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

150314A

2015 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Craft / Animation / Motion Graphics

150896A

2015 Interactive Bronze Pencil

TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt

SNCF

The most serious game ever

Interactive Craft / Animation / Motion Graphics

151090A

2015 Interactive Bronze Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

Websites / Branded Games

151089A

2015 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Posters

Collateral / Posters - Campaign

150403A

2015 Print & Outdoor Bronze Pencil

FCB Chicago / Chicago

Copic

Thick & Fine

Collateral / Posters - Campaign

150420A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Design Bronze Pencil

Here Design / London

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

150520A

2015 Design Bronze Pencil

Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

150814A

2015 Design Bronze Pencil

beierarbeit / Bielefeld

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

150196A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Branded Entertainment Bronze Pencil

Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach

Not Impossible Labs

Dons Voice

Documentaries / Online

150819A

2015 Social Media Bronze Pencil

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Use of a Social Network

150207A

2015 UX / UI Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

150316A

2015 Film Bronze Pencil

Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

150705A

2015 Film Bronze Pencil

O Positive / New York + SS+K / New York

HBO GO

What's He In - Game of Thrones

Video Craft / Direction

150823A

2015 Film Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Video Craft / Direction

150978A

2015 Intellectual Property Bronze Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Intellectual Property & Products / Software, Services, Programs & Platforms

150609A

2015 Intellectual Property Bronze Pencil

R/GA London / London

Beats Music

Beats Music

Intellectual Property & Products / Software, Services, Programs & Platforms

150970A

2015 Radio Bronze Pencil

Juniper Park / Toronto

YWCA

Thats No Joke

Radio / Public Service - Single

150566A

2015 Branded Entertainment Bronze Pencil

Tribal Worldwide, a division of DDB / Toronto

General Mills

Dadhood

Craft / Writing

151151A

2015 Branded Entertainment Bronze Pencil

The Monkeys / Sydney + Mango / Sydney

IKEA

Airbnb

Other Branded Content / Co-Promotions

151145A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Outdoor / Digital / Electronic

150063A

2015 Design Bronze Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Experiences / Brand Installations

150043A

2015 Design Bronze Pencil

Prime Weber Shandwick / Stockholm

Scandic Hotels

Scandic To Go

Experiences / Brand Installations

150922A

2015 Film Bronze Pencil

Leo Burnett / Madrid

LOTERIAS Y APUESTAS DEL ESTADO

THERE IS NO BIGGER PRICE THAN SHARING

Cinema Advertising / Long Form - Over :90 - Single

150599A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

If They Find It

Public Service - Print / Newspaper or Magazine - Campaign

150741A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference

Public Service - Print / Newspaper or Magazine - Campaign

150924A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Print / Newspaper or Magazine - Single

150742A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference / Houses

Public Service - Print / Newspaper or Magazine - Single

150925A

2015 Design Bronze Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Collateral Design / Outdoor - Series

150991A

2015 Print & Outdoor Bronze Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Collateral - Single

150610A

2015 Interactive Bronze Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Interactive Advertising / Banners

150130A

2015 Interactive Bronze Pencil

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Interactive Advertising / Banners

150482A

2015 Branded Entertainment Bronze Pencil

Tool / Santa Monica + Y&R / New York

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

151223A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Newspaper / Small Space Print - Single

150764A

2015 Radio Bronze Pencil

Grey Canada / Toronto

GSK

See you do snore

Innovation in Radio / Single

150467A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 UX / UI Bronze Pencil

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

User Experience Design - Web / Cross-Channel Integration

150183A

2015 Social Media Bronze Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Branded Social Campaign

150093A

2015 Social Media Bronze Pencil

Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7

Prague Pride

LGBTAvatars

Social Media / Branded Social Campaign

150447A

2015 UX / UI Bronze Pencil

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

User Experience Design - Mobile / Interface Design Craft

150783A

2015 UX / UI Bronze Pencil

Mutual Mobile / Austin

Nike

Nike SB 2.0

User Experience Design - Mobile / Interface Design Craft

150808A

2015 UX / UI Bronze Pencil

R/GA London / London

Beats Music

Beats Music

User Experience Design - Mobile / Interface Design Craft

150971A

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