The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Publications / App-Based
#Futureself Agency: Publicis Conseil / PARIS Client: ORANGE Category: User Experience Design - Web / User Experience
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Take the Final Bow Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The Mentor Act - Film Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Equal Payback Project Agency: Droga5 / New York Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
THERE IS NO BIGGER PRICE THAN SHARING Agency: Leo Burnett / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club Agency: McCann Melbourne / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: Interactive Craft / Sound Design
Messenger Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Living with Lag Agency: ANR BBDO / Stockholm Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Innovation in Video / Single
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiences / Brand Installations
Scandic To Go Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Thats No Joke Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Shoe Agency: adamandeveDDB / london Client: Harvey Nichols Category: Collateral / Posters - Single
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
The Beauty Of Sharpness - Salmon Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Soundlab Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
Thick & Fine Agency: FCB Chicago / Chicago Client: Copic Category: Collateral / Posters - Campaign
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Innovation in Outdoor / Single
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series
La Maison Des Carrés Agency: AKQA / Paris Client: Hermes Category: Websites / E-Commerce
SAINT EXUPÈRY Agency: MADRE / Buenos Aires Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
What's He In - Game of Thrones Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content

2015 Mobile Bronze Pencil

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Digital Publications / App-Based

150793A

2015 UX / UI Bronze Pencil

Publicis Conseil / PARIS

ORANGE

#Futureself

User Experience Design - Web / User Experience

150937A

2015 Cross-Platform Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Brand Transformation / Single

150368A

2015 Design Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Design Craft / Photography - Single or Series

150526A

2015 Design Bronze Pencil

Miharumiyukijiro / Tokyo

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

150782A

2015 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

150857A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

Take the Final Bow

Print Craft / Writing - Single Only

150872A

2015 UX / UI Bronze Pencil

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

User Experience Design - Web / Cross-Channel Integration

150183A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Esquire

The Mentor Act - Film

Public Service - Video / Non-Broadcast

150089A

2015 Film Bronze Pencil

Droga5 / New York

The National Women’s Law Center

Equal Payback Project

Public Service - Video / Non-Broadcast

150369A

2015 Film Bronze Pencil

Leo Burnett / Madrid

LOTERIAS Y APUESTAS DEL ESTADO

THERE IS NO BIGGER PRICE THAN SHARING

Cinema Advertising / Long Form - Over :90 - Single

150599A

2015 Direct Bronze Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Digital Direct Marketing / Websites, Microsites & Banners

150230A

2015 Direct Bronze Pencil

McCann Melbourne / Melbourne

Tigerair

Infrequent Flyers Club

Digital Direct Marketing / Websites, Microsites & Banners

150758A

2015 Interactive Bronze Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

Interactive Craft / Sound Design

150517A

2015 Film Bronze Pencil

lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec

Société de l'assurance automobile du Québec

Messenger

Public Service - Video / Television - Single

150697A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Print & Outdoor Bronze Pencil

Geometry Global / Hong Kong

Hamleys

Van Gogh

Magazine / Full Page or Spread - Single

150439A

2015 Film Bronze Pencil

ANR BBDO / Stockholm

Umeå Energi/ume.net

Living with Lag

Innovation in Video / Single

150075A

2015 Film Bronze Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Innovation in Video / Single

150391A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Mobile Bronze Pencil

DDB Group Melbourne / Melbourne + Exit Films / Melbourne

RSL Australia

Minute of Silence

Mobile Applications / Public Service / Non-Profit

150278A

2015 Design Bronze Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Experiences / Brand Installations

150043A

2015 Design Bronze Pencil

Prime Weber Shandwick / Stockholm

Scandic Hotels

Scandic To Go

Experiences / Brand Installations

150922A

2015 Direct Bronze Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev

Digital Direct Marketing / Social Media & Viral Marketing

150416A

2015 Direct Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Social Media & Viral Marketing

150827A

2015 Radio Bronze Pencil

Juniper Park / Toronto

YWCA

Thats No Joke

Radio / Public Service - Single

150566A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

2015 Print & Outdoor Bronze Pencil

adamandeveDDB / london

Harvey Nichols

Shoe

Collateral / Posters - Single

150026A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / Posters - Single

150765A

2015 Print & Outdoor Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness - Salmon

Print Craft / Art Direction - Single Only

150527A

2015 Print & Outdoor Bronze Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Print Craft / Art Direction - Single Only

150676A

2015 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Posters

Collateral / Posters - Campaign

150403A

2015 Print & Outdoor Bronze Pencil

FCB Chicago / Chicago

Copic

Thick & Fine

Collateral / Posters - Campaign

150420A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Newspaper / Full Page or Spread - Single

150843A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong

A.W Faber-Castell (HK) Ltd

Boat

Newspaper / Full Page or Spread - Single

150903A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Design Bronze Pencil

Here Design / London

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

150520A

2015 Design Bronze Pencil

Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

150814A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Innovation in Outdoor / Single

150064A

2015 Print & Outdoor Bronze Pencil

BBDO Group Germany GmbH / Berlin

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Innovation in Outdoor / Single

150109A

2015 Print & Outdoor Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Innovation in Outdoor / Single

151172A

2015 Design Bronze Pencil

beierarbeit / Bielefeld

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

150196A

2015 Interactive Bronze Pencil

AKQA / Paris

Hermes

La Maison Des Carrés

Websites / E-Commerce

150045A

2015 Film Bronze Pencil

MADRE / Buenos Aires

AEROLINEAS ARGENTINAS

SAINT EXUPÈRY

Consumer Television / Commercials of Varying Length - Campaign

150734A

2015 Film Bronze Pencil

Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

150705A

2015 Film Bronze Pencil

O Positive / New York + SS+K / New York

HBO GO

What's He In - Game of Thrones

Video Craft / Direction

150823A

2015 Film Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Video Craft / Direction

150978A

2015 Print & Outdoor Bronze Pencil

AMVBBDO / London

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Outdoor / Digital / Electronic

150063A

2015 Branded Entertainment Bronze Pencil

Tool / Santa Monica + Y&R / New York

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

151223A

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