The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
What's He In - Game of Thrones Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Dad & Papa Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
Hidden Graphics Agency: Colenso BBDO / Auckland Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Thats No Joke Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: Interactive Craft / Sound Design
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14 Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
AICP 2014 Opening & Category Titles Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Lucozade - Teleconference Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio Craft / Scriptwriting
Lost Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
Rebirth After Reading Agency: Cheil China / Beijing Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Shoe Agency: adamandeveDDB / london Client: Harvey Nichols Category: Collateral / Posters - Single
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Beats Music Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Samsung CenterStage Agency: The Barbarian Group / New York Client: Samsung Category: User Experience Design - Mobile / Interface Design Craft
The Mentor Act - Film Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Equal Payback Project Agency: Droga5 / New York Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
mt book Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions

2015 Film Bronze Pencil

Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

150705A

2015 Film Bronze Pencil

O Positive / New York + SS+K / New York

HBO GO

What's He In - Game of Thrones

Video Craft / Direction

150823A

2015 Film Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Video Craft / Direction

150978A

2015 Interactive Bronze Pencil

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Websites / Public Service / Non-Profit

150172A

2015 Branded Entertainment Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

Dad & Papa

Online / Short Form

150367A

2015 Branded Entertainment Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before the Game

Online / Short Form

150977A

2015 Branded Entertainment Bronze Pencil

VML / Kansas City

Gatorade

Win From Within: Ben Jackson

Online / Short Form

151165A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Frucor Beverage Ltd.

Hidden Graphics

Collateral / Promotional Materials - Single or Campaign

150237A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

150315A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Branded Entertainment Bronze Pencil

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150574A

2015 Print & Outdoor Bronze Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Grandstand

Outdoor / Billboards or Transit - Single

150267A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Public Service - Design / Collateral Design - Single or Series

150799A

2015 Radio Bronze Pencil

Juniper Park / Toronto

YWCA

Thats No Joke

Radio / Public Service - Single

150566A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Interactive Bronze Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

Interactive Craft / Sound Design

150517A

2015 Social Media Bronze Pencil

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Branded Social Post

150620A

2015 Social Media Bronze Pencil

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

151160A

2015 Mobile Bronze Pencil

360i / New York

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

150007A

2015 Mobile Bronze Pencil

LDC / São Paulo

Record Collection

Sat-JF14

Use of Technology / Location-Based Services or Proximity Marketing

150702A

2015 Film Bronze Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Online Films & Video / Short Form - Single

150579A

2015 Interactive Bronze Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Interactive Advertising / Environmental / Experiential - Single

150038A

2015 Interactive Bronze Pencil

R/GA / New York

Equinox

The Pursuit

Interactive Advertising / Environmental / Experiential - Single

150961A

2015 Design Bronze Pencil

AICP / Los Angeles

AICP

AICP 2014 Opening & Category Titles

Broadcast & Moving Image / Title Sequences

150033A

2015 Interactive Bronze Pencil

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Interactive Advertising / Public Service / Non-Profit

150273A

2015 Interactive Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Interactive Advertising / Public Service / Non-Profit

150838A

2015 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Interactive Advertising / Public Service / Non-Profit

150887A

2015 Design Bronze Pencil

Here Design / London

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

150520A

2015 Design Bronze Pencil

Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

150814A

2015 Radio Bronze Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Suntory

Lucozade - Teleconference

Radio Craft / Scriptwriting

150862A

2015 Radio Bronze Pencil

J.WALTER THOMPSON CHILE / Santiago

Cruz Roja Chilena

Lost

Radio / Public Service - Campaign

150559A

2015 Intellectual Property Bronze Pencil

Cheil China / Beijing

Friends of Nature

Rebirth After Reading

Intellectual Property & Products / Experimental / Internal Projects / R&D

150214A

2015 Print & Outdoor Bronze Pencil

adamandeveDDB / london

Harvey Nichols

Shoe

Collateral / Posters - Single

150026A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / Posters - Single

150765A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

150317A

2015 Design Bronze Pencil

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Okay, Bye

Collateral Design / Posters - Single

150876A

2015 UX / UI Bronze Pencil

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

User Experience Design - Mobile / Interface Design Craft

150783A

2015 UX / UI Bronze Pencil

Mutual Mobile / Austin

Nike

Nike SB 2.0

User Experience Design - Mobile / Interface Design Craft

150808A

2015 UX / UI Bronze Pencil

R/GA London / London

Beats Music

Beats Music

User Experience Design - Mobile / Interface Design Craft

150971A

2015 UX / UI Bronze Pencil

The Barbarian Group / New York

Samsung

Samsung CenterStage

User Experience Design - Mobile / Interface Design Craft

151097A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Esquire

The Mentor Act - Film

Public Service - Video / Non-Broadcast

150089A

2015 Film Bronze Pencil

Droga5 / New York

The National Women’s Law Center

Equal Payback Project

Public Service - Video / Non-Broadcast

150369A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt book

Collateral Design / Booklets & Brochures

150543A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

150788A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Film Bronze Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Public Service - Video / Cinema

150914A

2015 Mobile Bronze Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bear

Other Digital Solutions

150355A

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