The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Live From Space Agency: Mullen / Boston Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
What's He In - Game of Thrones Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
Who Saves Who Campaign Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Choyo (Font) Agency: GIICHI DESIGN / Tokyo Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Design association NPO Category: Design Craft / Typography - Single or Series
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series
Soundlab Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
Thick & Fine Agency: FCB / Chicago Client: Copic Category: Collateral / Posters - Campaign
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
If They Find It Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14 Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Mobile Bronze Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bear

Other Digital Solutions

150355A

2015 Interactive Bronze Pencil

Mullen / Boston

National Geographic Channel

Live From Space

Websites / Travel, Entertainment & Leisure

150803A

2015 Film Bronze Pencil

Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

150705A

2015 Film Bronze Pencil

O Positive / New York + SS+K / New York

HBO GO

What's He In - Game of Thrones

Video Craft / Direction

150823A

2015 Film Bronze Pencil

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Video Craft / Direction

150978A

2015 Print & Outdoor Bronze Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Who Saves Who Campaign

Magazine / Full Page or Spread - Campaign

150119A

2015 Mobile Bronze Pencil

Hill Holliday / Boston

Merrell

Trailscape

Use of Technology / Augmented Experience

150536A

2015 Mobile Bronze Pencil

Tool / Santa Monica + Odd Division / Los Angeles

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

150825A

2015 Design Bronze Pencil

GIICHI DESIGN / Tokyo

Morisawa Type Design Competition 2014

Choyo (Font)

Design Craft / Typography - Single or Series

150459A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Design association NPO

HOKUSAI_LINE

Design Craft / Typography - Single or Series

150798A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

150330A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Hotel Japan

Hotel Japan

Brand Identity / Series

150791A

2015 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Posters

Collateral / Posters - Campaign

150403A

2015 Print & Outdoor Bronze Pencil

FCB / Chicago

Copic

Thick & Fine

Collateral / Posters - Campaign

150420A

2015 Interactive Bronze Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

150314A

2015 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

US Open Sessions

Interactive Craft / Animation / Motion Graphics

150896A

2015 Interactive Bronze Pencil

TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt

SNCF

The most serious game ever

Interactive Craft / Animation / Motion Graphics

151090A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Cross-Platform Bronze Pencil

Geometry Global / Bogotá + Ogilvy & Mather / Bogotá

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Public Service - Experiential / Ambient & Guerilla

150436A

2015 Cross-Platform Bronze Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

150944A

2015 Design Bronze Pencil

M&C Saatchi / Sydney

Monikas Doggie Rescue

Dog Home

Public Service - Design / Promotional Items - Single or Series

150715A

2015 Branded Entertainment Bronze Pencil

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150574A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Design Bronze Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Collateral Design / Outdoor - Series

150991A

2015 Design Bronze Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Collateral Design / Promotional Items - Single or Series

150116A

2015 Design Bronze Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Collateral Design / Promotional Items - Single or Series

150450A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Public Service - Design / Collateral Design - Single or Series

150799A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Social Media Bronze Pencil

Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Social Media / Best Integrated Campaign Led by Social

150692A

2015 Social Media Bronze Pencil

The Branching / Richmond

Foo Fighters RVA

Foo Fighters RVA

Social Media / Best Integrated Campaign Led by Social

151098A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

If They Find It

Public Service - Print / Newspaper or Magazine - Campaign

150741A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference

Public Service - Print / Newspaper or Magazine - Campaign

150924A

2015 Design Bronze Pencil

Here Design / London

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

150520A

2015 Design Bronze Pencil

Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

150814A

2015 Mobile Bronze Pencil

360i / New York

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

150007A

2015 Mobile Bronze Pencil

LDC / São Paulo

Record Collection

Sat-JF14

Use of Technology / Location-Based Services or Proximity Marketing

150702A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Film Bronze Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Online Films & Video / Short Form - Single

150579A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Design Bronze Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Design for the Greater Good / Government / Non-Profit Initiated

150217A

2015 Design Bronze Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Design for the Greater Good / Government / Non-Profit Initiated

150726A

2015 Social Media Bronze Pencil

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Branded Social Post

150620A

2015 Social Media Bronze Pencil

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

151160A

2015 Design Bronze Pencil

ATELIER BRÜCKNER / Stuttgart + MKT / Olching

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

150082A

2015 Cross-Platform Bronze Pencil

BBDO / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

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