The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Package Design / Single or Series
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
Gymkhana Seven: Wild in the Streets
Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah
Client: Hoonigan Category: Video Craft / Direction
What's He In - Game of Thrones
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Video Craft / Direction
Who Saves Who Campaign
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest Category: Use of Technology / Augmented Experience
Choyo (Font)
Agency: GIICHI DESIGN / Tokyo
Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Design Craft / Typography - Single or Series
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Integrated Branding / Public Service Campaign
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan Category: Brand Identity / Series
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Geometry of Pasta
Agency: Here Design / London
Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato
Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Online Films & Video / Short Form - Single
Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing
Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Mobile Applications / Social Networks / Community
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Branded Social Post
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Experiential Advertising / Events & Competitions