The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
The 24 hour ad break
Agency: TRY Advertising Agency / Oslo
Client: DNB Category: Other Branded Content / User Generated Content - Short Form
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Documentaries / Online
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST. Category: Collateral Design / Posters - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiences / Brand Installations
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels Category: Experiences / Brand Installations
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney
Client: IKEA Category: Other Branded Content / Co-Promotions
The Most Interesting Man In The World
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Campaign
Give Me Strength
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Lucozade Category: Radio / Consumer - Campaign
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Messenger
Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan Category: Brand Identity / Series
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client: Prague Pride Category: Social Media / Branded Social Campaign
DESIGN TOUCH
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Tokyo Midtown Category: Public Service - Design / Brand Identity - Series
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: Websites / Branded Games
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover Category: Other Branded Content / Custom Content
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi Category: User Experience Design - Mobile / Utility
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Writing
Take the Final Bow
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum Category: Public Service - Design / Publication Design
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
Award:
2015 Film Bronze Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150005A
Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150913A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
DNB
Title:
The 24 hour ad break
Category:
Other Branded Content / User Generated Content - Short Form
Annual ID:
151154A
Award:
2015 Design Bronze Pencil
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151211A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Documentaries / Online
Annual ID:
150819A
Award:
2015 Design Bronze Pencil
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Annual ID:
150480A
Award:
2015 Design Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Annual ID:
150763A
Award:
2015 Direct Bronze Pencil
Agency:
BlueHive / Sao Paulo
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Annual ID:
150203A
Award:
2015 Design Bronze Pencil
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiences / Brand Installations
Annual ID:
150043A
Award:
2015 Design Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Annual ID:
150922A
Award:
2015 Design Bronze Pencil
Agency:
ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Annual ID:
150082A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
The Monkeys / Sydney + Mango / Sydney
Client:
IKEA
Title:
Airbnb
Category:
Other Branded Content / Co-Promotions
Annual ID:
151145A
Award:
2015 Radio Bronze Pencil
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
The Most Interesting Man In The World
Category:
Radio / Consumer - Campaign
Annual ID:
150508A
Award:
2015 Radio Bronze Pencil
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Lucozade
Title:
Give Me Strength
Category:
Radio / Consumer - Campaign
Annual ID:
150861A
Award:
2015 Mobile Bronze Pencil
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Annual ID:
150793A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Mobile Bronze Pencil
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150984A
Award:
2015 Film Bronze Pencil
Agency:
lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Annual ID:
150697A
Award:
2015 Interactive Bronze Pencil
Agency:
Heye GmbH / Munich
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150533A
Award:
2015 Design Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Design Craft / Photography - Single or Series
Annual ID:
150526A
Award:
2015 Design Bronze Pencil
Agency:
Miharumiyukijiro / Tokyo
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150782A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Annual ID:
150857A
Award:
2015 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Annual ID:
150330A
Award:
2015 Design Bronze Pencil
Agency:
Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Annual ID:
150791A
Award:
2015 Social Media Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Annual ID:
150093A
Award:
2015 Social Media Bronze Pencil
Agency:
Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Social Media / Branded Social Campaign
Annual ID:
150447A
Award:
2015 Design Bronze Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Tokyo Midtown
Title:
DESIGN TOUCH
Category:
Public Service - Design / Brand Identity - Series
Annual ID:
150572A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150692A
Award:
2015 Social Media Bronze Pencil
Agency:
The Branching / Richmond
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151098A
Award:
2015 Mobile Bronze Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
Mobile Applications / Branded Games
Annual ID:
150596A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Annual ID:
150055A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150766A
Award:
2015 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150803A
Award:
2015 Interactive Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
Websites / Branded Games
Annual ID:
151089A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150843A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150903A
Award:
2015 Film Bronze Pencil
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Crack
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150995A
Award:
2015 Film Bronze Pencil
Agency:
Saatchi NY / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
151022A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Annual ID:
150397A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Annual ID:
150779A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tool / Santa Monica + Y&R / New York
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Annual ID:
151223A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151077A
Award:
2015 UX / UI Bronze Pencil
Agency:
Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client:
Sanofi
Title:
Get Well Kit
Category:
User Experience Design - Mobile / Utility
Annual ID:
150445A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150175A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150236A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Tribal Worldwide, a division of DDB / Toronto
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Annual ID:
151151A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Take the Final Bow
Category:
Print Craft / Writing - Single Only
Annual ID:
150872A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Annual ID:
150764A
Award:
2015 Design Bronze Pencil
Agency:
Xiao Mage Cheng Zi / Beijing
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Annual ID:
151218A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Annual ID:
150367A