The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Unlimited Agency: CAA Marketing / Los Angeles Client: Old Navy Category: Online Films & Video / Music Videos
Nike Retail Innovation Agency: R/GA / New York Client: Nike Category: Interiors / Retail
Dream+Reach: The first 50 Years of Bose Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum Client: Bose Category: Websites / Corporate Website
Merrick "Best Dog Ever" Video Series Agency: McGarrah Jessee / Austin Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs Agency: Whybin\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Headlands Brewing Company Agency: Division of Labor / Sausalito Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing Agency: Juniper Park / Toronto Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / P.O.P. & In-Store - Single
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Consumer Television / 60 Second - Single
The Process Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel Agency: BBH / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap Agency: BETC / Paris Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons Agency: Grey London / London + Academy / London Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing Agency: Leo Burnett Dubai / Dubai Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range Agency: Wieden+Kennedy / London Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
If You're Happy... Agency: Wieden+Kennedy / Portland Client: Weight Watchers Category: Consumer Television / 60 Second - Single
My Butt Agency: Wieden+Kennedy / Portland Client: Weight Watchers Category: Consumer Television / 60 Second - Single
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Consumer Television / 60 Second - Single
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper Agency: Leo Burnett Solutions Inc / Colombo Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
TWEET TO EAT Agency: AMV BBDO / London Client: WALKERS Category: Innovation in Outdoor / Single
Mural Agency: Anomaly / Toronto Client: Shock Top Category: Innovation in Outdoor / Single
Marcia Gets Hungry Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Innovation in Outdoor / Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Innovation in Outdoor / Single
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards Agency: Ogilvy & Mather Colombia / Bogota Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard Agency: TBWA\Santiago Mangada Puno / Makati Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Print Craft / Art Direction - Single Only
The Beauty Of Sharpness - Cheese Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Suffocation Agency: Leo Burnett London / London Client: Karma Nirvana Category: Print Craft / Art Direction - Single Only
Eugenie Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only

2015 Film Merit Award

CAA Marketing / Los Angeles

Old Navy

Unlimited

Online Films & Video / Music Videos

150212A

2015 Responsive Environments Merit Award

R/GA / New York

Nike

Nike Retail Innovation

Interiors / Retail

150955A

2015 Interactive Merit Award

Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum

Bose

Dream+Reach: The first 50 Years of Bose

Websites / Corporate Website

150205A

2015 Film Merit Award

McGarrah Jessee / Austin

Merrick Pet Care

Merrick "Best Dog Ever" Video Series

Online Films & Video / User Generated Content

150774A

2015 Print & Outdoor Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Outdoor / Outdoor Installations & Ambient - Single

150645A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Eugenie

Outdoor / Outdoor Installations & Ambient - Single

150679A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Milos

Outdoor / Outdoor Installations & Ambient - Single

150682A

2015 Print & Outdoor Merit Award

Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church

Audi of America

Audi LED Scoreboard

Outdoor / Outdoor Installations & Ambient - Single

150982A

2015 Print & Outdoor Merit Award

Whybin\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Single

151176A

2015 Print & Outdoor Merit Award

Division of Labor / Sausalito

Headlands Brewing

Headlands Brewing Company

Collateral / P.O.P. & In-Store - Single

150349A

2015 Print & Outdoor Merit Award

Juniper Park / Toronto

Adanac Glass

Glass Railing

Collateral / P.O.P. & In-Store - Single

150567A

2015 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Collateral / P.O.P. & In-Store - Single

150769A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Collateral / P.O.P. & In-Store - Single

150846A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Consumer Television / 60 Second - Single

150098A

2015 Film Merit Award

BBDO / New York

Foot Locker

The Process

Consumer Television / 60 Second - Single

150147A

2015 Film Merit Award

BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London

Unilever / Axe

Soulmates

Consumer Television / 60 Second - Single

150180A

2015 Film Merit Award

BBH / London + MJZ / London + The Mill / London + String and Tins / London

Unilever / Axe

Peace

Consumer Television / 60 Second - Single

150181A

2015 Film Merit Award

BBH / New York

Unilever/Axe

Hotel

Consumer Television / 60 Second - Single

150188A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Consumer Television / 60 Second - Single

150197A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Airport

Consumer Television / 60 Second - Single

150261A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / 60 Second - Single

150263A

2015 Film Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Consumer Television / 60 Second - Single

150384A

2015 Film Merit Award

Grey London / London + Academy / London

News UK

Icons

Consumer Television / 60 Second - Single

150473A

2015 Film Merit Award

Leo Burnett Dubai / Dubai

du

Two for one tickets - Too Depressing

Consumer Television / 60 Second - Single

150632A

2015 Film Merit Award

Saatchi & Saatchi / London

Kerry Foods

Wallsie Street

Consumer Television / 60 Second - Single

151008A

2015 Film Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

50

Consumer Television / 60 Second - Single

151074A

2015 Film Merit Award

Wieden+Kennedy / London

Lurpak

Cook's Range

Consumer Television / 60 Second - Single

151182A

2015 Film Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Tough Love

Consumer Television / 60 Second - Single

151197A

2015 Film Merit Award

Wieden+Kennedy / Portland

Weight Watchers

If You're Happy...

Consumer Television / 60 Second - Single

151198A

2015 Film Merit Award

Wieden+Kennedy / Portland

Weight Watchers

My Butt

Consumer Television / 60 Second - Single

151199A

2015 Film Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Consumer Television / 60 Second - Single

151202A

2015 Print & Outdoor Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec

Innovation in Print / Single

150419A

2015 Print & Outdoor Merit Award

Leo Burnett Solutions Inc / Colombo

Ceylon Newspapers (Pvt) Ltd

The Worlds First Mosquito Repellent Newspaper

Innovation in Print / Single

150652A

2015 Print & Outdoor Merit Award

AMV BBDO / London

WALKERS

TWEET TO EAT

Innovation in Outdoor / Single

150069A

2015 Print & Outdoor Merit Award

Anomaly / Toronto

Shock Top

Mural

Innovation in Outdoor / Single

150074A

2015 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America/Snickers

Marcia Gets Hungry

Innovation in Outdoor / Single

150157A

2015 Print & Outdoor Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Innovation in Outdoor / Single

150638A

2015 Print & Outdoor Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Innovation in Outdoor / Single

150646A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Innovation in Outdoor / Single

150684A

2015 Print & Outdoor Merit Award

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Innovation in Outdoor / Single

150724A

2015 Print & Outdoor Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Innovation in Outdoor / Single

150733A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Carulla

Shutter Billboards

Innovation in Outdoor / Single

150848A

2015 Print & Outdoor Merit Award

TBWA\Santiago Mangada Puno / Makati

Peerless Lion Corporation

Water Billboard

Innovation in Outdoor / Single

151079A

2015 Print & Outdoor Merit Award

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Innovation in Outdoor / Single

151217A

2015 Print & Outdoor Merit Award

Geometry Global / Hong Kong

Hamleys

Van Gogh

Print Craft / Art Direction - Single Only

150443A

2015 Print & Outdoor Merit Award

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness - Cheese

Print Craft / Art Direction - Single Only

150531A

2015 Print & Outdoor Merit Award

Leo Burnett / Sydney

WWF

Rhino

Print Craft / Art Direction - Single Only

150616A

2015 Print & Outdoor Merit Award

Leo Burnett / Sydney

WWF

Shark

Print Craft / Art Direction - Single Only

150618A

2015 Print & Outdoor Merit Award

Leo Burnett London / London

Karma Nirvana

Suffocation

Print Craft / Art Direction - Single Only

150640A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Eugenie

Print Craft / Art Direction - Single Only

150678A

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