The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

EDF ELECTRIC SAGA Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS Client: EDF Category: Craft / Writing
Sports Matter Agency: Anomaly / New York Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Southampton Agency: adamandeveDDB / London Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Catapult Agency: Alma / Miami Client: Rosetta Stone Category: Newspaper / Full Page or Spread - Campaign
PIONEER Sound Ground Plan Agency: BBDO Group Germany GmbH / Berlin Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign
All Runners Welcome Print Campaign Agency: BBDO New York / New York Client: Foot Locker Category: Newspaper / Full Page or Spread - Campaign
Snickers Bites Print Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Bites Category: Newspaper / Full Page or Spread - Campaign
FUNERAL Agency: Prolam Y&R / Chile Client: ROTHHAMMER Category: Newspaper / Full Page or Spread - Campaign
Calendar Agency: Y&R São Paulo / São Paulo Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Orange Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
smart POP UP Billboards Agency: BBDO Group Germany GmbH / Duesseldorf Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: Other Digital Solutions
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Other Digital Solutions
Equal Payback Project Agency: Droga5 / New York Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home Agency: Kitchen Leo Burnett / Oslo Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop Agency: Mullen / Boston Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
Man Seeking Woman Main Title Agency: Digital Kitchen / Chicago Client: FXX Category: Broadcast & Moving Image / Title Sequences
We Are The Giant: Titles & Graphics Agency: Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles Client: We Are The Giant Category: Broadcast & Moving Image / Title Sequences
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Video Craft / Scriptwriting
The Process Agency: BBDO New York / New York Client: Foot Locker Category: Video Craft / Scriptwriting
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Whats He In Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Marcia Gets Hungry Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise Agency: Cossette / Vancouver Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS Agency: ROSAPARK / Paris Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River Agency: serviceplan / Munich Client: BMW Group Category: Outdoor / Billboards or Transit - Single
COPYWRITER’S EYE Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design
Plenty More Agency: Here Design / London Client: Ebury Press Category: Publication Design / Book Cover Design
Headlands Brewing Company Agency: Division of Labor / Sausalito Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing Agency: Juniper Park / Toronto Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / P.O.P. & In-Store - Single
The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Amazing Street Hack Agency: BETC / Paris Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine Agency: R/GA Buenos Aires / Buenos Aires Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game Agency: TBWA\\LONDON / London Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA Agency: The Branching / Richmond Client: RVA Category: Experiential Advertising / Events & Competitions

2015 Branded Entertainment Merit Award

Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS

EDF

EDF ELECTRIC SAGA

Craft / Writing

150503A

2015 Film Merit Award

Anomaly / New York

DICKs Sporting Goods

Sports Matter

Consumer Television / 60 Second - Campaign

150071A

2015 Film Merit Award

DDB Group New Zealand / Auckland

SKY Television

The Journey Starts Here

Consumer Television / 60 Second - Campaign

150281A

2015 Print & Outdoor Merit Award

adamandeveDDB / London

John Lewis

Southampton

Newspaper / Full Page or Spread - Campaign

150028A

2015 Print & Outdoor Merit Award

Alma / Miami

Rosetta Stone

Catapult

Newspaper / Full Page or Spread - Campaign

150050A

2015 Print & Outdoor Merit Award

BBDO Group Germany GmbH / Berlin

PIONEER ELECTRONICS DEUTSCHLAND GMBH

PIONEER Sound Ground Plan

Newspaper / Full Page or Spread - Campaign

150113A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Foot Locker

All Runners Welcome Print Campaign

Newspaper / Full Page or Spread - Campaign

150139A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers Bites

Snickers Bites Print Campaign

Newspaper / Full Page or Spread - Campaign

150160A

2015 Print & Outdoor Merit Award

Prolam Y&R / Chile

ROTHHAMMER

FUNERAL

Newspaper / Full Page or Spread - Campaign

150923A

2015 Print & Outdoor Merit Award

Y&R São Paulo / São Paulo

Grupo Petrópolis

Calendar

Newspaper / Full Page or Spread - Campaign

151230A

2015 Print & Outdoor Merit Award

Y&R São Paulo / São Paulo

Penguin Companhia das Letras

Orange

Newspaper / Full Page or Spread - Campaign

151232A

2015 Design Merit Award

BBDO Group Germany GmbH / Duesseldorf

Mercedes-Benz Cars Vertrieb Deutschland

smart POP UP Billboards

Collateral Design / Outdoor - Series

150114A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India Pvt. Ltd.

Sufi Rock

Collateral Design / Outdoor - Series

150853A

2015 Mobile Merit Award

DDB Group GmbH / Düsseldorf

BIC

The Universal Typeface

Other Digital Solutions

150271A

2015 Mobile Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Other Digital Solutions

150322A

2015 Mobile Merit Award

SIX / Hakuhodo Creative Vox / Tokyo

KDDI Corporation

SYNC DINNER

Other Digital Solutions

151047A

2015 Film Merit Award

Droga5 / New York

The National Women’s Law Center

Equal Payback Project

Online Films & Video / Public Service / Non-Profit

150381A

2015 Film Merit Award

Kitchen Leo Burnett / Oslo

SpareBank 1

Way Home

Online Films & Video / Public Service / Non-Profit

150589A

2015 Film Merit Award

M&C Saatchi / Sydney

Quit UK

Every 6 Seconds

Online Films & Video / Public Service / Non-Profit

150719A

2015 Film Merit Award

Mullen / Boston

Vh1 Save The Music

Make It Stop

Online Films & Video / Public Service / Non-Profit

150807A

2015 Design Merit Award

Digital Kitchen / Chicago

FXX

Man Seeking Woman Main Title

Broadcast & Moving Image / Title Sequences

150343A

2015 Design Merit Award

Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles

We Are The Giant

We Are The Giant: Titles & Graphics

Broadcast & Moving Image / Title Sequences

150920A

2015 Film Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Video Craft / Scriptwriting

150060A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Video Craft / Scriptwriting

150099A

2015 Film Merit Award

BBDO New York / New York

Foot Locker

The Process

Video Craft / Scriptwriting

150148A

2015 Film Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Video Craft / Scriptwriting

150374A

2015 Film Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Video Craft / Scriptwriting

150405A

2015 Film Merit Award

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Video Craft / Scriptwriting

151063A

2015 Film Merit Award

SS+K / New York

HBO Go

Awkward Family Viewing - Whats He In

Video Craft / Scriptwriting

151064A

2015 Film Merit Award

SS+K / New York

HBO Go

Awkward Family Viewing - Your Choice

Video Craft / Scriptwriting

151065A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Marcia Gets Hungry

Outdoor / Billboards or Transit - Single

150156A

2015 Print & Outdoor Merit Award

BBDO Toronto / Toronto

Mars Canada

Piercing

Outdoor / Billboards or Transit - Single

150176A

2015 Print & Outdoor Merit Award

BBDO Toronto / Toronto

Mars Canada

V-Neck

Outdoor / Billboards or Transit - Single

150177A

2015 Print & Outdoor Merit Award

Cossette / Vancouver

McDonald's

McMuffin Sunrise

Outdoor / Billboards or Transit - Single

150245A

2015 Print & Outdoor Merit Award

ROSAPARK / Paris

JARDILAND

DOG FAT PANTS

Outdoor / Billboards or Transit - Single

151006A

2015 Print & Outdoor Merit Award

serviceplan / Munich

BMW Group

BMW River

Outdoor / Billboards or Transit - Single

151036A

2015 Design Merit Award

DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya

COPYWRITERS CLUB NAGOYA

COPYWRITER’S EYE

Publication Design / Book Cover Design

150333A

2015 Design Merit Award

Here Design / London

Ebury Press

Plenty More

Publication Design / Book Cover Design

150522A

2015 Print & Outdoor Merit Award

Division of Labor / Sausalito

Headlands Brewing

Headlands Brewing Company

Collateral / P.O.P. & In-Store - Single

150349A

2015 Print & Outdoor Merit Award

Juniper Park / Toronto

Adanac Glass

Glass Railing

Collateral / P.O.P. & In-Store - Single

150567A

2015 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Collateral / P.O.P. & In-Store - Single

150769A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Collateral / P.O.P. & In-Store - Single

150846A

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Use of Technology / Augmented Experience

150959A

2015 Cross-Platform Merit Award

BETC / Paris

Ubisoft

Amazing Street Hack

Experiential Advertising / Events & Competitions

150199A

2015 Cross-Platform Merit Award

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Events & Competitions

150433A

2015 Cross-Platform Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Experiential Advertising / Events & Competitions

150556A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Experiential Advertising / Events & Competitions

150891A

2015 Cross-Platform Merit Award

R/GA Buenos Aires / Buenos Aires

Nike

Knitting Machine

Experiential Advertising / Events & Competitions

150968A

2015 Cross-Platform Merit Award

TBWA\\LONDON / London

adidas

Predator Instinct: The Game

Experiential Advertising / Events & Competitions

151083A

2015 Cross-Platform Merit Award

The Branching / Richmond

RVA

Foo Fighters RVA

Experiential Advertising / Events & Competitions

151100A

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