The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gentleman's Wager
Agency: Anomaly / New York
Client: Johnnie Walker Category: Video Craft / Direction
The Boy Who Beeps
Agency: Park Pictures / New York & Los Angeles + BBDO / New York
Client: General Electric Category: Video Craft / Direction
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Video Craft / Direction
Brady Bunch
Agency: O Positive / New York + BBDO / New York
Client: Mars Chocolate North America Category: Video Craft / Direction
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project
Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
Notman House
Agency: SID LEE / Montréal
Client: OSMO Foundation Category: Collateral Design / Wayfinding
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G Category: Online / Short Form
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Short Form
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google Category: Online / Short Form
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Online / Short Form
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox Category: Online / Short Form
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Promotional Materials - Single or Campaign
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / Promotional Materials - Single or Campaign
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Collateral / Promotional Materials - Single or Campaign
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise
Agency: Cossette / Vancouver
Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Outdoor / Billboards or Transit - Single
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Tsunami
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Single
War
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Single
Change The Tune
Agency: Juniper Park / Toronto
Client: YWCA Category: Radio / Public Service - Single