The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Gentleman's Wager Agency: Anomaly / New York Client: Johnnie Walker Category: Video Craft / Direction
Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Video Craft / Direction
The Boy Who Beeps Agency: Park Pictures / New York & Los Angeles + BBDO / New York Client: General Electric Category: Video Craft / Direction
The big leap Agency: BETC / Paris Client: Lacoste Category: Video Craft / Direction
Dream Run - HR-V Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Video Craft / Direction
Bed Agency: MJZ / London + Mother / London Client: Ikea Category: Video Craft / Direction
Brady Bunch Agency: O Positive / New York + BBDO / New York Client: Mars Chocolate North America Category: Video Craft / Direction
Photos for Life - a charity photo stock Agency: Isobar Poland / Warsaw Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
Notman House Agency: SID LEE / Montréal Client: OSMO Foundation Category: Collateral Design / Wayfinding
Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo Client: P&G Category: Online / Short Form
Hear The Human Story Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Online / Short Form
Dad Casting Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Google - Pledge to vote Agency: Ogilvy & Mather / Mumbai Client: Google Category: Online / Short Form
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Online / Short Form
1.24.14 Agency: TBWA\\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form
Sledge Hockey Agency: TBWAToronto / Toronto Client: Pepsico Category: Online / Short Form
Devil Baby Attack Agency: Thinkmodo / New York Client: 20th Century Fox Category: Online / Short Form
No. 6 Cider Promotional Materials Agency: Creature / Seattle Client: No. 6 Cider Category: Collateral / Promotional Materials - Single or Campaign
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign
Thick & Fine Agency: FCB / Chicago Client: Copic Category: Collateral / Promotional Materials - Single or Campaign
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Collateral / Promotional Materials - Single or Campaign
Lifetime of Difference Project Integrated Campaign Agency: BBDO / New York Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS Agency: Ogilvy & Mather Japan GK / Tokyo Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On Agency: Innocean Australia / Sydney Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Marcia Gets Hungry Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise Agency: Cossette / Vancouver Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS Agency: ROSAPARK / Paris Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River Agency: serviceplan / Munich Client: BMW Group Category: Outdoor / Billboards or Transit - Single
BAnQ Agency: Cossette / Montreal Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain Agency: Ogilvy & Mather India / Gurgaon Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living? Agency: WONGDOODY / Culver City Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Tsunami Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Single
War Agency: J.WALTER THOMPSON CHILE / Santiago Client: Cruz Roja Chilena Category: Radio / Public Service - Single
Change The Tune Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Not A Game Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single

2015 Film Merit Award

Anomaly / New York

Johnnie Walker

The Gentleman's Wager

Video Craft / Direction

150073A

2015 Film Merit Award

BBDO / New York

GE

Enhance Your Lighting

Video Craft / Direction

150103A

2015 Film Merit Award

Park Pictures / New York & Los Angeles + BBDO / New York

General Electric

The Boy Who Beeps

Video Craft / Direction

150104A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Video Craft / Direction

150198A

2015 Film Merit Award

Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington

Honda Australia

Dream Run - HR-V

Video Craft / Direction

150649A

2015 Film Merit Award

MJZ / London + Mother / London

Ikea

Bed

Video Craft / Direction

150785A

2015 Film Merit Award

O Positive / New York + BBDO / New York

Mars Chocolate North America

Brady Bunch

Video Craft / Direction

150820A

2015 Interactive Merit Award

Isobar Poland / Warsaw

Rak'n'Roll Win Your Life

Photos for Life - a charity photo stock

Websites / Public Service / Non-Profit

150542A

2015 Interactive Merit Award

Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney

Cancer Council NSW

The I Touch Myself Project

Websites / Public Service / Non-Profit

151052A

2015 Interactive Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Websites / Public Service / Non-Profit

151116A

2015 Design Merit Award

SID LEE / Montréal

OSMO Foundation

Notman House

Collateral Design / Wayfinding

151043A

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo

P&G

Mom's First Birthday

Online / Short Form

150194A

2015 Branded Entertainment Merit Award

Memac Ogilvy / Dubai

Al Jazeera News Network

Hear The Human Story

Online / Short Form

150780A

2015 Branded Entertainment Merit Award

Mullen / Boston

American Greetings

Dad Casting

Online / Short Form

150804A

2015 Branded Entertainment Merit Award

Ogilvy & Mather / Mumbai

Google

Google - Pledge to vote

Online / Short Form

150840A

2015 Branded Entertainment Merit Award

SIX / Hakuhodo Creative Vox / Tokyo

KDDI Corporation

SYNC DINNER

Online / Short Form

151046A

2015 Branded Entertainment Merit Award

TBWA\\Media Arts Lab / Los Angeles

Apple

1.24.14

Online / Short Form

151084A

2015 Branded Entertainment Merit Award

TBWAToronto / Toronto

Pepsico

Sledge Hockey

Online / Short Form

151094A

2015 Branded Entertainment Merit Award

Thinkmodo / New York

20th Century Fox

Devil Baby Attack

Online / Short Form

151149A

2015 Print & Outdoor Merit Award

Creature / Seattle

No. 6 Cider

No. 6 Cider Promotional Materials

Collateral / Promotional Materials - Single or Campaign

150253A

2015 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Collateral / Promotional Materials - Single or Campaign

150407A

2015 Print & Outdoor Merit Award

FCB / Chicago

Copic

Thick & Fine

Collateral / Promotional Materials - Single or Campaign

150423A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Collateral / Promotional Materials - Single or Campaign

150686A

2015 Cross-Platform Merit Award

BBDO / New York

Autism Speaks

Lifetime of Difference Project Integrated Campaign

Integrated Branding / Public Service Campaign

150134A

2015 Cross-Platform Merit Award

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Integrated Branding / Public Service Campaign

150277A

2015 Cross-Platform Merit Award

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Integrated Branding / Public Service Campaign

150575A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK / Tokyo

ADOT.COM

LIGHTS

Integrated Branding / Public Service Campaign

150858A

2015 Cross-Platform Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Integrated Branding / Public Service Campaign

151002A

2015 Branded Entertainment Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Other Branded Content / User Generated Content - Short Form

150173A

2015 Branded Entertainment Merit Award

BBDO / New York

Foot Locker

HORSE With Harden

Gaming, Music & Mobile / Branded Gaming

150141A

2015 Branded Entertainment Merit Award

Innocean Australia / Sydney

Kia Motors Australia

Kia - Game On

Gaming, Music & Mobile / Branded Gaming

150540A

2015 Branded Entertainment Merit Award

Heat / San Francisco

Electronic Arts

Madden Season

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150513A

2015 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America/Snickers

Marcia Gets Hungry

Outdoor / Billboards or Transit - Single

150156A

2015 Print & Outdoor Merit Award

BBDO Toronto / Toronto

Mars Canada

Piercing

Outdoor / Billboards or Transit - Single

150176A

2015 Print & Outdoor Merit Award

BBDO Toronto / Toronto

Mars Canada

V-Neck

Outdoor / Billboards or Transit - Single

150177A

2015 Print & Outdoor Merit Award

Cossette / Vancouver

McDonald's

McMuffin Sunrise

Outdoor / Billboards or Transit - Single

150245A

2015 Print & Outdoor Merit Award

ROSAPARK / Paris

JARDILAND

DOG FAT PANTS

Outdoor / Billboards or Transit - Single

151006A

2015 Print & Outdoor Merit Award

serviceplan / Munich

BMW Group

BMW River

Outdoor / Billboards or Transit - Single

151036A

2015 Design Merit Award

Cossette / Montreal

The Bibliothèque et Archives Nationales du Québec (BAnQ)

BAnQ

Public Service - Design / Collateral Design - Single or Series

150243A

2015 Design Merit Award

Dentsu Inc. / Nagoya

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Design / Collateral Design - Single or Series

150307A

2015 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de S. Paulo

Tourists

Public Service - Design / Collateral Design - Single or Series

150409A

2015 Design Merit Award

Leo Burnett / Sydney

WWF

Rhino

Public Service - Design / Collateral Design - Single or Series

150615A

2015 Design Merit Award

M&C Saatchi / Sydney

Monikas Doggie Rescue

Dog Home

Public Service - Design / Collateral Design - Single or Series

150716A

2015 Design Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Design / Collateral Design - Single or Series

150727A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

WWF India

Trees & Rain

Public Service - Design / Collateral Design - Single or Series

150856A

2015 Design Merit Award

WONGDOODY / Culver City

Art Center College of Design

Why Work for a Living?

Public Service - Design / Collateral Design - Single or Series

151208A

2015 Radio Merit Award

J.WALTER THOMPSON CHILE / Santiago

Cruz Roja Chilena

Tsunami

Radio / Public Service - Single

150560A

2015 Radio Merit Award

J.WALTER THOMPSON CHILE / Santiago

Cruz Roja Chilena

War

Radio / Public Service - Single

150561A

2015 Radio Merit Award

Juniper Park / Toronto

YWCA

Change The Tune

Radio / Public Service - Single

150568A

2015 Radio Merit Award

Juniper Park / Toronto

YWCA

Not A Game

Radio / Public Service - Single

150569A

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