The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Xperia Football Cancellation Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it Agency: DDB Brussels / Brussels Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn Agency: DigitasLBi Sweden / Sweden Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners Agency: Grey Group / Singapore Client: British Council Singapore Category: Interactive Advertising / Banners
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Social Media / Best Integrated Campaign Led by Social
CV: Personal Statement Campaign Agency: CHI & Partners / London Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air Agency: goodness Mfg. / Los Angeles Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama Agency: RKCR/Y&R / London Client: BBC Category: Public Service - Video / Television - Single
I Will Survive Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires Client: VH1 Category: Public Service - Video / Television - Single
Lifetime of Difference Project Integrated Campaign Agency: BBDO New York / New York Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS Agency: Ogilvy & Mather Japan GK / Tokyo Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above Agency: Y&R Shanghai / Shanghai Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
Lycra Moves You Agency: SapientNitro / London Client: Lycra Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Cinescape Campaign Agency: WONGDOODY / Seattle + World Famous / Seattle Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Merrick "Best Dog Ever" Video Series Agency: McGarrah Jessee / Austin Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Astrobrights Fly High Red Packets Agency: BLOW / Hong Kong Client: Polytrade Paper Corporation Limited Category: Design Craft / Printing & Paper Craft - Single or Series
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
creative catch Agency: cosmos / Tokyo + Takezasado / Kyoto Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Design Craft / Printing & Paper Craft - Single or Series
good morning original calendar: Botanical Life Agency: good morning inc. / Tokyo Client: good morning inc. Category: Design Craft / Printing & Paper Craft - Single or Series
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Design Craft / Printing & Paper Craft - Single or Series
LSTea - A trip in the cup Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Design Craft / Printing & Paper Craft - Single or Series
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Pvt. Ltd. Category: Design Craft / Printing & Paper Craft - Single or Series
TCC AWARDS 2014 Agency: Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo Client: Tokyo Copywriters Club Category: Design Craft / Printing & Paper Craft - Single or Series
Palette Notebook Agency: SIX inc. / Minato-ku Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Palette poster Agency: SIX inc. / Minato-ku Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Emotions concerning the Solar Terms Agency: T-Change Design Studio / Nanjing Client: Day Day Up Design Consultants Co.,Ltd Category: Design Craft / Printing & Paper Craft - Single or Series
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Online Films & Video / Short Form - Single
Moving Target Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Online Films & Video / Short Form - Single
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
Stephen Merchant Presents: "If We Won" Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
100 Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Online Films & Video / Short Form - Single
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Appreciation Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Online Films & Video / Short Form - Single

2015 Interactive Merit Award

Crispin Porter & Bogusky Scandinavia AB / Göteborg

Sony Mobile

Xperia Football Cancellation

Interactive Advertising / Banners

150254A

2015 Interactive Merit Award

DDB Brussels / Brussels

CEBAM

Don't google it

Interactive Advertising / Banners

150259A

2015 Interactive Merit Award

DigitasLBi Sweden / Sweden

Husqvarna

Calculate your lawn

Interactive Advertising / Banners

150348A

2015 Interactive Merit Award

Grey Group / Singapore

British Council Singapore

'Know Your English' Web Banners

Interactive Advertising / Banners

150472A

2015 Social Media Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Social Media / Best Integrated Campaign Led by Social

150054A

2015 Social Media Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Social Media / Best Integrated Campaign Led by Social

150146A

2015 Social Media Merit Award

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Integrated Campaign Led by Social

150208A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Social Media / Best Integrated Campaign Led by Social

150377A

2015 Social Media Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Best Integrated Campaign Led by Social

150558A

2015 Social Media Merit Award

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Best Integrated Campaign Led by Social

150621A

2015 Social Media Merit Award

Publicis Kaplan Thaler / New York

Doctors of the World

More Than A Costume

Social Media / Best Integrated Campaign Led by Social

150940A

2015 Social Media Merit Award

TBWAHuntLascaris - Johannesburg / Sandton

Médecins Sans Frontières

Tough Decisions

Social Media / Best Integrated Campaign Led by Social

151096A

2015 Social Media Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Social Media / Best Integrated Campaign Led by Social

151185A

2015 Film Merit Award

CHI & Partners / London

The Prince's Trust

CV: Personal Statement Campaign

Public Service - Video / Television - Single

150222A

2015 Film Merit Award

goodness Mfg. / Los Angeles

National Congress of American Indians + Oneida Indian Nation

Proud to Be - The Superbowl Spot the NFL Wouldnt Air

Public Service - Video / Television - Single

150462A

2015 Film Merit Award

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Video / Television - Single

150709A

2015 Film Merit Award

Ogilvy & Mather Johannesburg / Johannesburg

Topsy Foundation

Kevin

Public Service - Video / Television - Single

150863A

2015 Film Merit Award

RKCR/Y&R / London

BBC

Original British Drama

Public Service - Video / Television - Single

151000A

2015 Film Merit Award

Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires

VH1

I Will Survive

Public Service - Video / Television - Single

151011A

2015 Cross-Platform Merit Award

BBDO New York / New York

Autism Speaks

Lifetime of Difference Project Integrated Campaign

Integrated Branding / Public Service Campaign

150134A

2015 Cross-Platform Merit Award

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Integrated Branding / Public Service Campaign

150277A

2015 Cross-Platform Merit Award

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Integrated Branding / Public Service Campaign

150575A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK / Tokyo

ADOT.COM

LIGHTS

Integrated Branding / Public Service Campaign

150858A

2015 Cross-Platform Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Integrated Branding / Public Service Campaign

151002A

2015 Design Merit Award

DAVID / Miami

Burger King

Proud Whopper

Collateral Design / P.O.P. & In-Store - Single

150256A

2015 Design Merit Award

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Collateral Design / P.O.P. & In-Store - Single

150294A

2015 Design Merit Award

Y&R Shanghai / Shanghai

Zhang Xiao Quan Kitchen Knife

A Cut Above

Collateral Design / P.O.P. & In-Store - Single

151236A

2015 Design Merit Award

SapientNitro / London

Lycra

Lycra Moves You

Broadcast & Moving Image / Broadcast Design - Single or Series

151028A

2015 Design Merit Award

WONGDOODY / Seattle + World Famous / Seattle

Seattle International Film Festival

Cinescape Campaign

Broadcast & Moving Image / Broadcast Design - Single or Series

151212A

2015 Film Merit Award

McGarrah Jessee / Austin

Merrick Pet Care

Merrick "Best Dog Ever" Video Series

Online Films & Video / User Generated Content

150774A

2015 Design Merit Award

BLOW / Hong Kong

Polytrade Paper Corporation Limited

Astrobrights Fly High Red Packets

Design Craft / Printing & Paper Craft - Single or Series

150202A

2015 Design Merit Award

Colenso BBDO / Auckland

Fonterra

Back to Nature

Design Craft / Printing & Paper Craft - Single or Series

150239A

2015 Design Merit Award

cosmos / Tokyo + Takezasado / Kyoto

Takezasado

creative catch

Design Craft / Printing & Paper Craft - Single or Series

150242A

2015 Design Merit Award

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Design Craft / Printing & Paper Craft - Single or Series

150451A

2015 Design Merit Award

good morning inc. / Tokyo

good morning inc.

good morning original calendar: Botanical Life

Design Craft / Printing & Paper Craft - Single or Series

150461A

2015 Design Merit Award

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Design Craft / Printing & Paper Craft - Single or Series

150577A

2015 Design Merit Award

Kolle Rebbe / Hamburg

Haelssen & Lyon

LSTea - A trip in the cup

Design Craft / Printing & Paper Craft - Single or Series

150590A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India Pvt. Ltd.

Sufi Rock

Design Craft / Printing & Paper Craft - Single or Series

150854A

2015 Design Merit Award

Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo

Tokyo Copywriters Club

TCC AWARDS 2014

Design Craft / Printing & Paper Craft - Single or Series

151023A

2015 Design Merit Award

SIX inc. / Minato-ku

SIX inc.

Palette Notebook

Design Craft / Printing & Paper Craft - Single or Series

151049A

2015 Design Merit Award

SIX inc. / Minato-ku

SIX inc.

Palette poster

Design Craft / Printing & Paper Craft - Single or Series

151050A

2015 Design Merit Award

T-Change Design Studio / Nanjing

Day Day Up Design Consultants Co.,Ltd

Emotions concerning the Solar Terms

Design Craft / Printing & Paper Craft - Single or Series

151068A

2015 Film Merit Award

BBDO New York / New York

GE

Enhance Your Lighting

Online Films & Video / Short Form - Single

150149A

2015 Film Merit Award

DDB Group Melbourne / Melbourne

PZ Cussons

Moving Target

Online Films & Video / Short Form - Single

150274A

2015 Film Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Online Films & Video / Short Form - Single

150375A

2015 Film Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Stephen Merchant Presents: "If We Won"

Online Films & Video / Short Form - Single

150378A

2015 Film Merit Award

Stink / London + F/Nazca Saatchi & Saatchi / São Paulo

Leica

100

Online Films & Video / Short Form - Single

150410A

2015 Film Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Online Films & Video / Short Form - Single

150555A

2015 Film Merit Award

SS+K / New York

HBO Go

Awkward Family Viewing - Appreciation

Online Films & Video / Short Form - Single

151062A

2015 Film Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Online Films & Video / Short Form - Single

151204A

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