The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Avoid Humans Agency: GSD&M / Austin Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails Agency: KING / Stockholm Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
Nike+ Running on Samsung Gear S Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
The Germanwings Corridor Targeting Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf Client: Germanwings Category: Advertising on Mobile Devices / In-App
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Outdoor / Billboards or Transit - Campaign
Re-Employment Agency: Leo Burnett Chicago / Chicago Client: Fifth Third Bank Category: Outdoor / Billboards or Transit - Campaign
Assembly Fail Agency: thjnk ag / Hamburg Client: IKEA Category: Outdoor / Billboards or Transit - Campaign
MIC Agency: Y&R Beijing / Beijing Client: Penguin China-audio books Category: Outdoor / Billboards or Transit - Campaign
Animal Beards Agency: Y&R New Zealand / Auckland Client: Schick Category: Outdoor / Billboards or Transit - Campaign
Orange Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign
Red wax Agency: YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT Client: FROMAGERIES BEL /Mini Babybel Category: Outdoor / Billboards or Transit - Campaign
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Editing
Tough Love Agency: Joint / Portland Client: Procter and Gamble Category: Craft / Editing
Kids Agency: McCann XBC / New York Client: MasterCard Category: Craft / Editing
Ballet Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio Craft / Scriptwriting
Dad Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting
Meeting Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting
Beach Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio Craft / Scriptwriting
Google Year in Search Agency: R/GA London / London Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Seafolly X Panama Agency: The Monkeys / Sydney Client: Seafolly Category: Broadcast & Moving Image / Short Films & Videos
Items 1 Agency: DDB, Paris / Paris Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign
Don't make-up and drive Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Make a Difference. Agency: Ogilvy & Mather New Zealand / Wellington Client: Royal Forest & Bird Protection Society of New Zealand Category: Public Service - Print / Newspaper or Magazine - Campaign
Lien Foundation Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Public Service - Print / Newspaper or Magazine - Campaign
Items 1 Agency: DDB, Paris / Paris Client: Musée de la Grande Guerre Category: Public Service - Outdoor / Outdoor - Campaign
If They Find It Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Bikers Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Radio / Consumer - Single
Jiu Jitsu Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Radio / Consumer - Single
Verifies Agency: lg2 / Quebec Client: Construction Dinamo Category: Radio / Consumer - Single
Beach Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Draw and Tell - Lone Ranger Agency: Ogilvy & Mather Guatemala / Guatemala Client: La Jugueteria Category: Radio / Consumer - Single
Raise The Pride Agency: JWT Canada / Toronto Client: Toronto PFLAG Category: Architecture / Built
AT&T Stadium Experience Agency: Obscura Digital / San Francisco, CA Client: AT&T Category: Architecture / Built
Times Square 4K Screen Launch Agency: Second Story, part of SapientNitro / New York Client: Vornado Realty Trust Category: Architecture / Built
Boston Red Sox, Green Monster Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Architecture / Built
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Advertising / Guerilla
Destiny: The New Fragrance By Xbox. Agency: McCann London / London Client: Microsoft Category: Experiential Advertising / Guerilla
SLEEPING DRUNKS BILLBOARDS Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Coca-Cola Slurp! Agency: Saatchi & Saatchi / Copenhagen Client: Coca-Cola Category: Experiential Advertising / Guerilla
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Consumer Television / 60 Second - Single
The Process Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap Agency: BETC / Paris Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Consumer Television / 60 Second - Single

2015 Mobile Merit Award

GSD&M / Austin

GSD&M

Avoid Humans

Use of Technology / Location-Based Services or Proximity Marketing

150488A

2015 Mobile Merit Award

KING / Stockholm

Taxi Stockholn

Taxi Trails

Use of Technology / Location-Based Services or Proximity Marketing

150588A

2015 UX / UI Merit Award

R/GA / New York

Nike

Nike+ Running on Samsung Gear S

User Experience Design - Mobile / Interface Design Craft

150956A

2015 Mobile Merit Award

GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf

Germanwings

The Germanwings Corridor Targeting

Advertising on Mobile Devices / In-App

150470A

2015 Print & Outdoor Merit Award

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Outdoor / Billboards or Transit - Campaign

150530A

2015 Print & Outdoor Merit Award

Leo Burnett Chicago / Chicago

Fifth Third Bank

Re-Employment

Outdoor / Billboards or Transit - Campaign

150630A

2015 Print & Outdoor Merit Award

thjnk ag / Hamburg

IKEA

Assembly Fail

Outdoor / Billboards or Transit - Campaign

151150A

2015 Print & Outdoor Merit Award

Y&R Beijing / Beijing

Penguin China-audio books

MIC

Outdoor / Billboards or Transit - Campaign

151224A

2015 Print & Outdoor Merit Award

Y&R New Zealand / Auckland

Schick

Animal Beards

Outdoor / Billboards or Transit - Campaign

151229A

2015 Print & Outdoor Merit Award

Y&R São Paulo / São Paulo

Penguin Companhia das Letras

Orange

Outdoor / Billboards or Transit - Campaign

151234A

2015 Print & Outdoor Merit Award

YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT

FROMAGERIES BEL /Mini Babybel

Red wax

Outdoor / Billboards or Transit - Campaign

151242A

2015 Branded Entertainment Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Editing

150404A

2015 Branded Entertainment Merit Award

Joint / Portland

Procter and Gamble

Tough Love

Craft / Editing

150564A

2015 Branded Entertainment Merit Award

McCann XBC / New York

MasterCard

Kids

Craft / Editing

150773A

2015 Radio Merit Award

Leo Burnett / SYDNEY

Samsung

Ballet

Radio Craft / Scriptwriting

150611A

2015 Radio Merit Award

Leo Burnett / Sydney

Samsung

Dad

Radio Craft / Scriptwriting

150612A

2015 Radio Merit Award

Leo Burnett / Sydney

Samsung

Meeting

Radio Craft / Scriptwriting

150614A

2015 Radio Merit Award

Ogilvy & Mather / London

Unilever

Beach

Radio Craft / Scriptwriting

150834A

2015 Radio Merit Award

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio Craft / Scriptwriting

151038A

2015 Design Merit Award

R/GA London / London

Google

Google Year in Search

Broadcast & Moving Image / Short Films & Videos

150976A

2015 Design Merit Award

The Monkeys / Sydney

Seafolly

Seafolly X Panama

Broadcast & Moving Image / Short Films & Videos

151144A

2015 Print & Outdoor Merit Award

DDB, Paris / Paris

Musée de la Grande Guerre

Items 1

Public Service - Print / Newspaper or Magazine - Campaign

150299A

2015 Print & Outdoor Merit Award

Dentsu Inc. / Nagoya

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Print / Newspaper or Magazine - Campaign

150308A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive

Public Service - Print / Newspaper or Magazine - Campaign

150655A

2015 Print & Outdoor Merit Award

Ogilvy & Mather New Zealand / Wellington

Royal Forest & Bird Protection Society of New Zealand

Make a Difference.

Public Service - Print / Newspaper or Magazine - Campaign

150864A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

Lien Foundation

Public Service - Print / Newspaper or Magazine - Campaign

150873A

2015 Print & Outdoor Merit Award

DDB, Paris / Paris

Musée de la Grande Guerre

Items 1

Public Service - Outdoor / Outdoor - Campaign

150300A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

If They Find It

Public Service - Outdoor / Outdoor - Campaign

150748A

2015 Radio Merit Award

Havas Worldwide NY / New York

Dos Equis

Bikers

Radio / Consumer - Single

150509A

2015 Radio Merit Award

Havas Worldwide NY / New York

Dos Equis

Jiu Jitsu

Radio / Consumer - Single

150510A

2015 Radio Merit Award

lg2 / Quebec

Construction Dinamo

Verifies

Radio / Consumer - Single

150695A

2015 Radio Merit Award

Ogilvy & Mather / London

Unilever

Beach

Radio / Consumer - Single

150833A

2015 Radio Merit Award

Ogilvy & Mather Guatemala / Guatemala

La Jugueteria

Draw and Tell - Lone Ranger

Radio / Consumer - Single

150850A

2015 Responsive Environments Merit Award

JWT Canada / Toronto

Toronto PFLAG

Raise The Pride

Architecture / Built

150580A

2015 Responsive Environments Merit Award

Obscura Digital / San Francisco, CA

AT&T

AT&T Stadium Experience

Architecture / Built

150824A

2015 Responsive Environments Merit Award

Second Story, part of SapientNitro / New York

Vornado Realty Trust

Times Square 4K Screen Launch

Architecture / Built

151029A

2015 Responsive Environments Merit Award

The Martin Agency / Richmond

Benjamin Moore

Boston Red Sox, Green Monster

Architecture / Built

151132A

2015 Cross-Platform Merit Award

DAVID / Miami

Burger King

Proud Whopper

Experiential Advertising / Guerilla

150258A

2015 Cross-Platform Merit Award

McCann London / London

Microsoft

Destiny: The New Fragrance By Xbox.

Experiential Advertising / Guerilla

150753A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo

YAOCHO BARS

SLEEPING DRUNKS BILLBOARDS

Experiential Advertising / Guerilla

150859A

2015 Cross-Platform Merit Award

Saatchi & Saatchi / Copenhagen

Coca-Cola

Coca-Cola Slurp!

Experiential Advertising / Guerilla

151007A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Consumer Television / 60 Second - Single

150098A

2015 Film Merit Award

BBDO New York / New York

Foot Locker

The Process

Consumer Television / 60 Second - Single

150147A

2015 Film Merit Award

BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London

Unilever / Axe

Soulmates

Consumer Television / 60 Second - Single

150180A

2015 Film Merit Award

BBH / London + MJZ / London + The Mill / London + String and Tins / London

Unilever / Axe

Peace

Consumer Television / 60 Second - Single

150181A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel

Consumer Television / 60 Second - Single

150188A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Consumer Television / 60 Second - Single

150197A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Airport

Consumer Television / 60 Second - Single

150261A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / 60 Second - Single

150263A

2015 Film Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Consumer Television / 60 Second - Single

150384A

Follow Us