The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Mom's First Birthday Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Client: P&G Category: Craft / Direction
#Sorta: Pharmacy Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Craft / Direction
The Day I Visited My Son - A True Story Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Category: Craft / Direction
Dadhood Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Direction
Reviveaphone Agency: lg2 / Montreal Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
smart POP UP Billboards Agency: BBDO Group Germany GmbH / Duesseldorf Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks Agency: TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie Agency: Whybin\TBWA Sydney / Pyrmont Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Spell Up Agency: Google Creative Lab / London Client: Google Category: User Experience Design - Web / Interface Design Craft
Virgin America - Responsive Website Redesign Agency: Work & Co / Brooklyn Client: Virgin America Category: User Experience Design - Web / Interface Design Craft
Ballet Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio Craft / Scriptwriting
Dad Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting
Meeting Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting
Beach Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio Craft / Scriptwriting
A Spacecraft for All Agency: Google Creative Lab / New York Client: Google Creative Lab Category: Interactive Craft / Animation / Motion Graphics
Absolut #Nextframe Agency: Sid Lee / Amsterdam Client: The Absolut Company Category: Interactive Craft / Animation / Motion Graphics
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Publications / App-Based
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane Agency: Leo Burnett Moscow / Moscow Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Direct Marketing / Mobile
Real Life Pac-Man Agency: Energy BBDO / Chicago Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina Agency: Moment Factory / Montreal Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada Agency: Rethink / Toronto Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market Agency: TBWA\LONDON / London Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray Agency: the community (la comunidad) / Miami Client: Converse Category: Experiences / Outdoor Spaces
Jury Agency: DDB Latina Puerto Rico / Guaynabo Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Loan Agency: DDB Latina Puerto Rico / Guaynabo Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Ticket Agency: DDB Latina Puerto Rico / Guaynabo Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
The Gentleman's Wager Agency: Anomaly / New York Client: Johnnie Walker Category: Video Craft / Direction
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Video Craft / Direction
The Boy Who Beeps Agency: Park Pictures / New York/Los Angeles + BBDO New York / New York Client: General Electric Category: Video Craft / Direction

2015 Branded Entertainment Merit Award

Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo

P&G

Mom's First Birthday

Craft / Direction

150195A

2015 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Esurance

#Sorta: Pharmacy

Craft / Direction

150629A

2015 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever

The Day I Visited My Son - A True Story

Craft / Direction

150870A

2015 Branded Entertainment Merit Award

Tribal Worldwide, a division of DDB / Toronto

General Mills

Dadhood

Craft / Direction

151152A

2015 Film Merit Award

lg2 / Montreal

Reviveaphone

Reviveaphone

Online Films & Video / Long Form - Single

150694A

2015 Film Merit Award

Mullen / Boston

American Greetings

The World's Toughest Job

Online Films & Video / Long Form - Single

150805A

2015 Film Merit Award

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Online Films & Video / Long Form - Single

150979A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

The Last Game

Online Films & Video / Long Form - Single

151193A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

Winner Stays

Online Films & Video / Long Form - Single

151194A

2015 Design Merit Award

BBDO Group Germany GmbH / Duesseldorf

Mercedes-Benz Cars Vertrieb Deutschland

smart POP UP Billboards

Collateral Design / Outdoor - Series

150114A

2015 Design Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India Pvt. Ltd.

Sufi Rock

Collateral Design / Outdoor - Series

150853A

2015 Interactive Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Interactive Advertising / Environmental / Experiential - Single

150013A

2015 Interactive Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Interactive Advertising / Environmental / Experiential - Single

150016A

2015 Interactive Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Interactive Advertising / Environmental / Experiential - Single

150144A

2015 Interactive Merit Award

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Interactive Advertising / Environmental / Experiential - Single

150498A

2015 Interactive Merit Award

Hill Holliday / Boston

Merrell

Trailscape

Interactive Advertising / Environmental / Experiential - Single

150537A

2015 Interactive Merit Award

TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo

SUNTORY HOLDINGS LIMITED

3D on the Rocks

Interactive Advertising / Environmental / Experiential - Single

151085A

2015 Interactive Merit Award

Whybin\TBWA Sydney / Pyrmont

Tourism New Zealand

NZdronie

Interactive Advertising / Environmental / Experiential - Single

151177A

2015 UX / UI Merit Award

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / Interface Design Craft

150341A

2015 UX / UI Merit Award

Google Creative Lab / London

Google

Spell Up

User Experience Design - Web / Interface Design Craft

150463A

2015 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America - Responsive Website Redesign

User Experience Design - Web / Interface Design Craft

151213A

2015 Radio Merit Award

Leo Burnett / SYDNEY

Samsung

Ballet

Radio Craft / Scriptwriting

150611A

2015 Radio Merit Award

Leo Burnett / Sydney

Samsung

Dad

Radio Craft / Scriptwriting

150612A

2015 Radio Merit Award

Leo Burnett / Sydney

Samsung

Meeting

Radio Craft / Scriptwriting

150614A

2015 Radio Merit Award

Ogilvy & Mather / London

Unilever

Beach

Radio Craft / Scriptwriting

150834A

2015 Radio Merit Award

serviceplan / Munich

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio Craft / Scriptwriting

151038A

2015 Interactive Merit Award

Google Creative Lab / New York

Google Creative Lab

A Spacecraft for All

Interactive Craft / Animation / Motion Graphics

150464A

2015 Interactive Merit Award

Sid Lee / Amsterdam

The Absolut Company

Absolut #Nextframe

Interactive Craft / Animation / Motion Graphics

151039A

2015 Mobile Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Publications / App-Based

151020A

2015 Direct Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Digital Direct Marketing / Mobile

150221A

2015 Direct Merit Award

CUBOCC / São Paulo

Unilever - Hellmann's

Hellmann's WhatsCook

Digital Direct Marketing / Mobile

150255A

2015 Direct Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

150321A

2015 Direct Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Digital Direct Marketing / Mobile

150506A

2015 Direct Merit Award

Leo Burnett Moscow / Moscow

S7 Airlines

Catch-A-Plane

Digital Direct Marketing / Mobile

150650A

2015 Direct Merit Award

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

Digital Direct Marketing / Mobile

150784A

2015 Direct Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Direct Marketing / Mobile

151016A

2015 Design Merit Award

Energy BBDO / Chicago

Bud Light

Real Life Pac-Man

Experiences / Outdoor Spaces

150393A

2015 Design Merit Award

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Experiences / Outdoor Spaces

150547A

2015 Design Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Experiences / Outdoor Spaces

150728A

2015 Design Merit Award

Moment Factory / Montreal

Parc de la Gorge de Coaticook

The enchanted woods of Foresta Lumina

Experiences / Outdoor Spaces

150786A

2015 Design Merit Award

Rethink / Toronto

Molson Canadian

The Beer Fridge - O Canada

Experiences / Outdoor Spaces

150997A

2015 Design Merit Award

TBWA\LONDON / London

Lidl UK

The Little Market

Experiences / Outdoor Spaces

151082A

2015 Design Merit Award

the community (la comunidad) / Miami

Converse

Fight The Gray

Experiences / Outdoor Spaces

151105A

2015 Print & Outdoor Merit Award

DDB Latina Puerto Rico / Guaynabo

Unilever de Puerto Rico

Jury

Newspaper / Small Space Print - Single

150283A

2015 Print & Outdoor Merit Award

DDB Latina Puerto Rico / Guaynabo

Unilever de Puerto Rico

Loan

Newspaper / Small Space Print - Single

150284A

2015 Print & Outdoor Merit Award

DDB Latina Puerto Rico / Guaynabo

Unilever de Puerto Rico

Ticket

Newspaper / Small Space Print - Single

150285A

2015 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Newspaper / Small Space Print - Single

150770A

2015 Film Merit Award

Anomaly / New York

Johnnie Walker

The Gentleman's Wager

Video Craft / Direction

150073A

2015 Film Merit Award

BBDO New York / New York

GE

Enhance Your Lighting

Video Craft / Direction

150103A

2015 Film Merit Award

Park Pictures / New York/Los Angeles + BBDO New York / New York

General Electric

The Boy Who Beeps

Video Craft / Direction

150104A

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