The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
AT&T Stadium Experience
Agency: Obscura Digital / San Francisco, CA
Client: AT&T Category: Architecture / Built
Times Square 4K Screen Launch
Agency: Second Story, part of SapientNitro / New York
Client: Vornado Realty Trust Category: Architecture / Built
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: Architecture / Built
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Branded Games
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Branded Social Campaign
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Branded Social Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater Category: Social Media / Branded Social Campaign
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Experiential Advertising / Installations
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR
Agency: Leo Burnett Taiwan / Taipei
Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiential Advertising / Installations
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiential Advertising / Installations
Green Santa
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Experiential Advertising / Installations
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: Experiential Advertising / Installations
River in the City
Agency: The Richards Group / Dallas
Client: Jeep Category: Experiential Advertising / Installations
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Installations
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Agency:
BBDO Belgium / Brussels
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150105A
Award:
2015 Direct Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150174A
Award:
2015 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150200A
Award:
2015 Direct Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150302A
Award:
2015 Direct Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
151206A
Award:
2015 Responsive Environments Merit Award
Agency:
JWT Canada / Toronto
Client:
Toronto PFLAG
Title:
Raise The Pride
Category:
Architecture / Built
Annual ID:
150580A
Award:
2015 Responsive Environments Merit Award
Agency:
Obscura Digital / San Francisco, CA
Client:
AT&T
Title:
AT&T Stadium Experience
Category:
Architecture / Built
Annual ID:
150824A
Award:
2015 Responsive Environments Merit Award
Agency:
Second Story, part of SapientNitro / New York
Client:
Vornado Realty Trust
Title:
Times Square 4K Screen Launch
Category:
Architecture / Built
Annual ID:
151029A
Award:
2015 Responsive Environments Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Architecture / Built
Annual ID:
151132A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Annual ID:
150953A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Annual ID:
150957A
Award:
2015 UX / UI Merit Award
Agency:
serviceplan / Munich + plan.net / Munich
Client:
O2 Watch Out! - Telefónica Germany GmbH & Co.
Title:
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Category:
User Experience Design - Mobile / Utility
Annual ID:
151032A
Award:
2015 Design Merit Award
Agency:
3 Advertising / Albuquerque
Client:
Humble Coffee Company
Title:
Humble Coffee Company logo
Category:
Brand Identity / Logo Design
Annual ID:
150003A
Award:
2015 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Annual ID:
150010A
Award:
2015 Design Merit Award
Agency:
good design company / Tokyo
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Annual ID:
150460A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
King Pong
Category:
Brand Identity / Logo Design
Annual ID:
150999A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150645A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150679A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150682A
Award:
2015 Print & Outdoor Merit Award
Agency:
Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150982A
Award:
2015 Print & Outdoor Merit Award
Agency:
Whybin\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
151176A
Award:
2015 Mobile Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Annual ID:
150227A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett London / London
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Annual ID:
150641A
Award:
2015 Mobile Merit Award
Agency:
Mood\TBWA / Sao Paulo
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Annual ID:
150787A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Annual ID:
150931A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Annual ID:
150152A
Award:
2015 Social Media Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Annual ID:
150276A
Award:
2015 Social Media Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Social Media / Branded Social Campaign
Annual ID:
150280A
Award:
2015 Social Media Merit Award
Agency:
DigitasLBi / San Francisco
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Annual ID:
150347A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Annual ID:
150373A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Annual ID:
150376A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Social Media / Branded Social Campaign
Annual ID:
150385A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Annual ID:
150626A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Annual ID:
150631A
Award:
2015 Social Media Merit Award
Agency:
Young & Rubicam Budapest / Budapest
Client:
Katona József Theater
Title:
Giformances
Category:
Social Media / Branded Social Campaign
Annual ID:
151241A
Award:
2015 Cross-Platform Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Annual ID:
150015A
Award:
2015 Cross-Platform Merit Award
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiential Advertising / Installations
Annual ID:
150044A
Award:
2015 Cross-Platform Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Title:
THE SELF-LESS MIRROR
Category:
Experiential Advertising / Installations
Annual ID:
150670A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiential Advertising / Installations
Annual ID:
150868A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Annual ID:
151081A
Award:
2015 Cross-Platform Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Coca-Cola
Title:
Green Santa
Category:
Experiential Advertising / Installations
Annual ID:
151112A
Award:
2015 Cross-Platform Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Experiential Advertising / Installations
Annual ID:
151131A
Award:
2015 Cross-Platform Merit Award
Agency:
The Richards Group / Dallas
Client:
Jeep
Title:
River in the City
Category:
Experiential Advertising / Installations
Annual ID:
151148A
Award:
2015 Cross-Platform Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Installations
Annual ID:
151175A
Award:
2015 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Annual ID:
150221A
Award:
2015 Direct Merit Award
Agency:
CUBOCC / São Paulo
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Annual ID:
150255A
Award:
2015 Direct Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Annual ID:
150321A
Award:
2015 Direct Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Annual ID:
150506A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Moscow / Moscow
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Annual ID:
150650A
Award:
2015 Direct Merit Award
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Annual ID:
150784A
